Translating into Español. The English version is shown until it is ready.
Paris Baguette expands PARAN LABEL health bakery to all 28 Singapore stores
En breve
Paris Baguette said it has widened sales of its health bakery brand PARAN LABEL to all 28 of its Singapore stores, after a first overseas launch at the Paragon store in February. Seven products are now sold there — five breads and two sandwiches — and the company reports bread-category sales up 57% over the past 30 days versus the May–July average. Paris Baguette said it plans to extend the brand to the United States and other markets.
Leer la noticia completa 2 min de lectura
Paris Baguette said on 7 October that it has expanded sales of its health bakery brand PARAN LABEL to all 28 of its Singapore stores. The brand first went overseas at the company's Paragon store in Singapore in February this year, and the rollout has since been widened to the full Singapore store network, the company said. [ 1 , 3 , 4 ]
Seven PARAN LABEL products are currently sold in Singapore: five breads and two sandwiches, according to the company. Paris Baguette said bread-category average sales over the past 30 days were 57% higher than the May–July average, before the store-wide expansion, while sandwich and salad category sales rose 10%. One outlet listed the brand's top sellers in Singapore as the Smoked Salmon Ricotta Sandwich, the Roasted Chicken Ricotta Sandwich and the Multigrain Rye Bread. [ 1 , 4 ]
The company said halal certification underpinned the Singapore sales base. Paris Baguette said it completed MUIS, the Islamic Religious Council of Singapore, halal certification for all 28 Singapore stores this year, applying halal standards to products handled and prepared in stores so that a broader customer base, including Muslim consumers, can buy the brand. [ 1 , 4 ]
Paris Baguette said it kept the Korean brand name PARAN LABEL in Hangul in Singapore to emphasise its Korean identity and reach consumers interested in Korean culture. [ 1 , 3 ]
The brand was launched in South Korea in February last year and has passed 34 million cumulative domestic sales, the company said. Paris Baguette said it has been widening the line beyond health bread into cakes, sandwiches, desserts and drinks, and recently introduced five new health bread products using buckwheat, rice and rye. The company said it plans to push sales expansion in the United States and other markets where it operates, and a company official said it aims to develop PARAN LABEL into a global health bakery brand. [ 1 , 3 , 4 ]
Por qué importa
The move is the first overseas scale-up for a brand Paris Baguette built in South Korea, and the company says it plans similar expansion in the United States and other markets. For a Korean bakery chain, halal certification across a whole overseas market is presented as a way to reach a wider customer base. The sales figures cited come from the company itself and have not been independently verified in the documents.
Datos clave
- Paris Baguette said PARAN LABEL is now sold in all 28 of its Singapore stores. [ 1 , 2 , 3 , 4 ]
- The brand was first introduced overseas at the Paragon store in Singapore in February this year. [ 1 , 3 , 4 ]
- Seven PARAN LABEL products are sold in Singapore: five breads and two sandwiches. [ 1 , 3 , 4 ]
- The company said bread-category average sales over the past 30 days rose 57% from the May–July average before the store-wide rollout. [ 1 , 4 ]
- Sandwich and salad category sales rose 10%, according to the company. [ 1 , 4 ]
- PARAN LABEL was launched in South Korea in February last year and has passed 34 million cumulative domestic sales. [ 1 , 3 , 4 ]
- Paris Baguette said all 28 Singapore stores completed MUIS halal certification this year. [ 1 , 4 ]
- The company said it plans to expand sales in the United States and other countries where it operates. [ 3 , 4 ]
Confirmado por varias fuentes
- Paris Baguette expanded PARAN LABEL sales to all 28 Singapore stores. [ 1 , 2 , 3 , 4 ]
- The brand first went overseas at the Paragon store in Singapore in February of this year. [ 1 , 3 , 4 ]
- Seven PARAN LABEL items are on sale in Singapore, comprising five breads and two sandwiches. [ 1 , 3 , 4 ]
- PARAN LABEL launched in South Korea in February last year and has exceeded 34 million cumulative domestic sales. [ 1 , 3 , 4 ]
- Paris Baguette completed MUIS halal certification for all 28 Singapore stores this year. [ 1 , 4 ]
- The company plans to push sales expansion in the United States and other markets. [ 3 , 4 ]
Aún sin aclarar
- The exact date the Singapore rollout to all 28 stores took place. Documents describe the expansion only as having happened “recently”, without a date.
- The 57% and 10% sales growth figures. They come from Paris Baguette's own announcement and are reported by two outlets from the same company statement, with no independent data.
- Details beyond the headline from one business outlet's report. The article body carried by that outlet covered a different subject, so its content could not be used to support any fact about this event.
Qué dicen los medios locales
Cronología, hora local
- A business outlet reports the Singapore rollout, including the 57% rise in bread-category average sales and the halal certification of all 28 stores. [ 1 ]
- A second business outlet reports that the K-health bread brand has been expanded to all Singapore stores. [ 2 ]
- The official wire outlet reports the expansion to all 28 Singapore stores and the plan to expand in the United States and elsewhere. [ 3 ]
- A third business outlet reports the rollout, the sales gains, the best-selling items and a company official's comments on developing the brand globally. [ 4 ]