Russian car dealers offer October discounts of up to 3.1 mln rubles on Hyundai, iXBT reports
In short
Russian car dealers are offering discounts and special conditions in October on selected models, with Hyundai reductions including trade-in reaching up to 3.1 million rubles, according to Rolf sales director Nikolai Ivanov. iXBT reported the Hyundai Tucson is 740,000 rubles cheaper at 4.05 million rubles and the Santa Fe is down 1 million rubles at 5.59 million. It also reported offers on Hongqi and Volga models, which TASS's report did not mention.
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Russian car dealers are offering discounts and special conditions in October on selected models, ranging from 100,000 to 3.1 million rubles, iXBT reported, citing dealer representatives who spoke to TASS. The largest offers concern Hyundai cars delivered to Russia through alternative channels, where the maximum discount including trade-in programmes can reach 3.1 million rubles, according to Nikolai Ivanov, director of the new car sales department at the Rolf group. TASS put the Hyundai range with trade-in at 740,000 to 3.1 million rubles. [ 1 , 2 ]
iXBT gave model-level prices. The Hyundai Tucson became 740,000 rubles cheaper — 4.05 million rubles instead of the previous 4.79 million — while the larger Hyundai Santa Fe fell by 1 million rubles, to 5.59 million. The biggest change was in the starting price of the Hyundai Staria: previously offered mainly with a diesel engine from 9.9 million rubles, dealers now offer a hybrid version from 6.79 million rubles. [ 2 ]
Special offers also appeared on Hongqi cars, iXBT reported: at the Avtodom Vostok and Avtodom Varshavka dealerships, buyers handing in a car under trade-in can get a 200,000-ruble discount on the HS5 crossover and 150,000 rubles on the HS3. The Volga K50 is offered at Avtodom Izmailovo with an additional 100,000-ruble discount until the end of October. TASS's report mentioned only Hyundai. [ 1 , 2 ]
The two outlets described the scale of the discounts differently: TASS set the Hyundai range at 740,000 to 3.1 million rubles, while iXBT described discounts across models from 100,000 to 3.1 million rubles. Neither report said why the discounts are being offered or who is funding them, and neither gave sales figures or said how long the offers will last, except for the Volga K50 discount, which runs to the end of October. [ 1 , 2 ]
Why it matters
The offers give buyers of Hyundai cars brought in through alternative import channels, as well as Hongqi and Volga models, a chance to pay less in October, as reported by an official outlet and a tech outlet. The documents do not give sales figures, say who is funding the discounts or explain why they are being offered, so no wider effect on the market can be judged from them.
Key facts
- Russian car dealers are offering discounts and special conditions in October on selected models ranging from 100,000 to 3.1 million rubles, iXBT reported. [ 2 ]
- Hyundai discounts including trade-in reach up to 3.1 million rubles, according to Nikolai Ivanov, director of the new car sales department at the Rolf group. [ 1 , 2 ]
- The Hyundai Tucson fell by 740,000 rubles, to 4.05 million rubles from 4.79 million previously. [ 2 ]
- The Hyundai Santa Fe fell by 1 million rubles, to 5.59 million rubles. [ 2 ]
- The Hyundai Staria's starting price changed: previously offered mainly with a diesel engine from 9.9 million rubles, dealers now offer a hybrid version from 6.79 million rubles. [ 2 ]
- Avtodom Vostok and Avtodom Varshavka dealerships offer a 200,000-ruble trade-in discount on the Hongqi HS5 crossover and 150,000 rubles on the HS3. [ 2 ]
- The Volga K50 is offered at Avtodom Izmailovo until the end of October with an additional 100,000-ruble discount. [ 2 ]
Confirmed by several sources
Still unclear
- Which models the maximum 3.1 million ruble discount applies to. TASS and iXBT both give 3.1 million rubles as the Hyundai maximum with trade-in but do not name the specific model involved.
- Discounts on Hongqi and Volga models. Only iXBT named these brands and their specific offers; TASS's report mentioned only Hyundai.
- The scale of the overall discount range. TASS puts Hyundai discounts at 740,000 to 3.1 million rubles, while iXBT says discounts across models range from 100,000 to 3.1 million rubles.
- Why the discounts are being offered, who funds them and whether they extend beyond October. Neither document states a reason, a funding source, or an end date except for the Volga K50 offer.