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Samyang’s beef-tallow jjajang ramen Jjarreureu passes 10 million units in 100 days
Коротко
Samyang Foods said its beef-tallow jjajang ramen Jjarreureu, launched in July, passed 10 million cumulative units in under 100 days and reached second place in the Korean jjajang ramen market, citing Nielsen data. Chairman Kim Jung-soo appeared unannounced at a media tasting event at the company’s Myeongdong office in Seoul on Oct 7. Samyang said it had aimed for more than 10 billion won in sales and the No. 2 market position this year and had nearly met those targets.
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Samyang Foods said its jjajang ramen Jjarreureu, launched in July, passed 10 million cumulative units sold in less than 100 days, and that the product took second place in the jjajang ramen market within about two months, based on Nielsen data. The figures were presented at a media tasting event held on Oct 7 at the company’s Myeongdong office in Seoul. Chairman Kim Jung-soo appeared at the event without notice and said, “I really enjoyed eating it,” describing a “jjareureu” feeling as the noodles go down. The company said it had set a target of more than 10 billion won in sales and second-place market share for the year and had nearly reached it. [ 1 , 2 , 4 ]
Asia Economy reported product revenue of 1.2 billion won in July, the launch month, and 1.8 billion won in August. Maeil Business said the product ranked second among jjajang ramen brands in online mentions within a month of launch. The documents do not give a cumulative revenue figure for Jjarreureu. [ 1 , 2 ]
According to the company, Jjarreureu uses thick noodles fried in beef tallow with a liquid sauce instead of powder, and two kinds of flakes — beef dice and seasoned soy protein — at 5 grams, about double the 2 to 3 grams typical of instant noodles. It is cooked without discarding the noodle water, which is mixed with the sauce. Research institute head Lee Byung-hoon said the company visited about 100 jjajang restaurants nationwide and ran more than 450 sauce blend tests over a year and a half and more than 300 noodle tests. [ 1 , 2 , 4 ]
The product extends a line the company rebuilt after reviving beef-tallow frying with Samyang 1963 in November last year, 36 years after the method was dropped. Maeil Business reported Samyang 1963 had sold 20 million units and 278 billion won cumulatively through August this year, and that the company added a beef-tallow cup noodle in May before Jjarreureu in July. Product division head Chae Hye-young said Samyang Foods is “building a beef tallow universe” and that Jjarreureu was planned to throw a stone into the jjajang ramen market, where new products are rare. [ 1 , 2 ]
Dong-A Ilbo reported the company focused on jjajang ramen because that segment is contracting: the non-soup noodle market grew an average 2.1% a year over the past three years on the back of Buldak stir-fried noodles, while the jjajang ramen market has shrunk annually, and jjajang’s share of the non-soup noodle market fell from 46% in June 2024 to 38% in June 2026. In that outlet’s abbreviated feed summary, Chae is quoted beginning a comparison with broth noodles. Dong-A Ilbo also reported that Samyang Foods intends to keep diversifying the taste and format of its beef-tallow products. [ 3 , 4 ]
Почему это важно
Jjarreureu extends Samyang Foods’ beef-tallow line beyond the Buldak stir-fried noodle brand that made the company internationally known, and the company says it plans to keep widening that line-up. The launch targets a jjajang ramen segment that Dong-A Ilbo reports has been shrinking, so its early sales pace is a test of whether a new product can revive demand in a stagnant category.
Ключевые факты
- Samyang Foods said Jjarreureu passed 10 million cumulative units sold in less than 100 days after its July launch. [ 1 , 2 , 4 ]
- The company said the product took second place in the jjajang ramen market by Nielsen data within about two months of launch. [ 1 , 2 ]
- Asia Economy reported July revenue of 1.2 billion won and August revenue of 1.8 billion won for the product. [ 2 ]
- Samyang said its target for the product this year was more than 10 billion won in sales and the No. 2 market share position, which it said it had nearly reached. [ 1 , 2 ]
- Jjarreureu uses thick noodles fried in beef tallow with a liquid sauce, and is cooked without discarding the noodle water. [ 1 , 2 , 4 ]
- Samyang said researchers visited about 100 jjajang restaurants nationwide and ran more than 450 sauce blend tests over a year and a half, plus more than 300 noodle tests. [ 1 , 2 , 4 ]
- The product extends the beef-tallow frying method Samyang Foods revived in November last year with Samyang 1963, 36 years after it was discontinued. [ 1 , 2 , 3 , 4 ]
Подтверждено несколькими источниками
- Samyang Foods held a media tasting event for Jjarreureu at its Myeongdong office in Seoul on Oct 7. [ 1 , 2 , 4 ]
- Jjarreureu passed 10 million cumulative units sold roughly 100 days after its July launch. [ 1 , 2 , 4 ]
- The product is made with beef-tallow-fried noodles and a liquid sauce, and is prepared without discarding the noodle water. [ 1 , 2 , 4 ]
- Samyang Foods revived beef-tallow-fried noodles with Samyang 1963 in November last year, 36 years after discontinuing the method. [ 1 , 2 , 3 , 4 ]
- Chairman Kim Jung-soo attended the tasting event and said the product was made to reproduce the taste of jjajangmyeon as ramen. [ 1 , 2 , 3 , 4 ]
Пока неясно
- Whether the No. 2 jjajang ramen market position is measured by sales value or by volume. The documents say the ranking is based on Nielsen data but do not specify the measure.
- Total cumulative revenue for Jjarreureu since launch. Only one outlet gives monthly revenue figures, for July and August, and no cumulative revenue figure appears.
- The full remarks of product division head Chae Hye-young on the instant noodle market. Dong-A Ilbo’s feed summary cuts off mid-sentence in the quote.
- How long it took to plan Jjarreureu relative to Samyang 1963. Chairman Kim’s comparison is reported by only one outlet and without figures.
Что пишут местные СМИ
Хронология, местное время
- Maeil Business reports that Jjarreureu has passed 10 million units and ranks second in the jjajang ramen market by Nielsen data, quoting chairman Kim Jung-soo at the media tasting event in Myeongdong. [ 1 ]
- Asia Economy reports the same 10 million-unit milestone and adds July revenue of 1.2 billion won and August revenue of 1.8 billion won for the product. [ 2 ]
- Dong-A Ilbo reports the launch against a shrinking jjajang ramen market, where the segment’s share of the non-soup noodle market fell from 46% in June 2024 to 38% in June 2026. [ 3 ]
- Dong-A Ilbo publishes a follow-up reporting that Samyang Foods plans to keep diversifying its beef-tallow product line. [ 4 ]