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Samyang Foods to launch “Samyang 1963” ramen in Japan this month
Версия 2: A second business outlet, Hankook Ilbo, added product detail — the 1963 Samyang Ramen heritage, the revival of beef tallow frying after 36 years, the Japan-specific broth ingredients and planned post-launch marketing — along with the marketing head’s attendance and the company’s account of positive reaction at the Tokyo tasting; the launch plan itself is unchanged.
Коротко
Samyang Foods said it will officially launch its premium ramen “Samyang 1963” in Japan this month, after presenting the product to Japanese media at a tasting event in Tokyo on Oct. 2. The company said 22 people from 18 local outlets attended. Samyang 1963 revives the beef tallow frying method used for Samyang Ramen and was first launched in South Korea in November last year.
Читать полностью 2 мин чтения
Samyang Foods said it will officially launch its premium ramen “Samyang 1963” in Japan this month, according to Yonhap, Newsis and Hankook Ilbo. The company said it presented the product and held a tasting event for Japanese media in Akasaka, Tokyo, on Oct. 2 ahead of the release. [ 1 , 2 , 3 ]
According to the company, 22 people from 18 local media outlets attended the event, where they tasted the product and heard the launch plans. Hankook Ilbo reported that Hong Beom-jun, head of Samyang Japan, and Miyai Mizuki, the unit’s marketing head, took part and answered questions from attendees. [ 1 , 3 ]
Samyang Foods said Samyang 1963 is a modern reinterpretation of the beef tallow frying method that was central to the production of Samyang Ramen. Hankook Ilbo reported that the product revives the beef tallow frying method for the first time in 36 years since 1989, and that the broth was made richer with beef, chicken, garlic and green onion for the Japanese market. Yonhap reported the product was launched in South Korea in November last year. [ 1 , 3 ]
The Japan release follows a US launch in August, and the company said it is expanding the regions where the product is sold. Hankook Ilbo reported that the company plans marketing activities aimed at Japanese consumers after the launch to raise brand awareness. [ 1 , 3 ]
“Samyang 1963 is a product that carries the ramen heritage Samyang Foods has maintained for more than 60 years since its beginning,” Hong said, according to Yonhap, adding that the company will convey “a taste and brand value different from Buldak” to Japanese consumers. Hankook Ilbo quoted him saying the company will keep widening its contact with local consumers through a range of products. [ 1 , 3 ]
Hankook Ilbo reported that media attendees responded positively to the spice level, the chewy texture of the noodles and the depth of the broth, attributing the reaction to the company. Newsis carried the Japan launch plan in its headline, but the body of its report dealt with an unrelated financial-sector hacking investigation. [ 2 , 3 ]
Почему это важно
The Japan release extends an overseas push that the company said began with a US launch in August, putting the product into a second export market and tying it to the Buldak brand’s existing presence in Japan. Otherwise the documents present the move as a company product announcement, with no stated figures on expected sales or investment.
Ключевые факты
- Samyang Foods said it will officially launch “Samyang 1963” in Japan this month. [ 1 , 2 , 3 ]
- The company held a presentation and tasting event for Japanese media on Oct. 2 in Akasaka, Tokyo. [ 1 , 3 ]
- Samyang Foods said 22 people from 18 local media outlets attended the event. [ 1 , 3 ]
- Samyang 1963 is a modern reinterpretation of the beef tallow frying method central to Samyang Ramen production, according to the company. [ 1 , 3 ]
- The product was launched in South Korea in November last year, and overseas sales began with a US launch in August. [ 1 , 3 ]
- The company said the Japan version adds beef, chicken, garlic and green onion for a richer broth. [ 3 ]
- Hong Beom-jun, head of Samyang Japan, said the product carries the company’s 60-year ramen heritage and offers a taste and brand value different from Buldak. [ 1 , 3 ]
Подтверждено несколькими источниками
- Samyang Foods said it will officially launch “Samyang 1963” in Japan this month. [ 1 , 2 , 3 ]
- The company held a presentation and tasting event for Japanese media in Akasaka, Tokyo, on Oct. 2, according to the company. [ 1 , 3 ]
- Samyang Foods said 22 people from 18 local media outlets attended the event. [ 1 , 3 ]
- Samyang 1963 is a modern reinterpretation of the beef tallow frying method used for Samyang Ramen, according to the company. [ 1 , 3 ]
- Overseas sales began with a US launch in August, the company said. [ 1 , 3 ]
- Hong Beom-jun, head of Samyang Japan, said the company will convey a taste and brand value different from Buldak to Japanese consumers. [ 1 , 3 ]
Пока неясно
- No specific launch date within October, price or retail partners for the Japan release were given. The documents say only that the official launch is planned for this month.
- The basis for the positive media reaction reported after the tasting. Hankook Ilbo attributes the reaction to the company (“according to the company”) rather than to independent reporting, and no Japanese outlet is cited directly.
- Additional detail on the Japan launch from the business outlet Newsis. Newsis’s article text concerns an unrelated financial-sector hacking investigation, so only its headline addresses the Samyang Foods launch.
Что пишут местные СМИ
Хронология, местное время
- Samyang Foods holds a product presentation and tasting event for Japanese media in Akasaka, Tokyo, according to the company. [ 1 , 3 ]
- Yonhap publishes its report on the planned Japan launch and the Tokyo event. [ 1 ]
- Newsis publishes its headline report on the planned Japan launch. [ 2 ]
- Hankook Ilbo publishes its report with additional product and event detail. [ 3 ]