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China's WePlay Expo to hold first Japan edition at Makuhari Messe in April 2027
Коротко
Japanese companies Ido (イード) and San'ei (三栄) announced on October 8, 2026 that WePlay Expo JAPAN 2027 will be held from April 2 to 4, 2027 at Makuhari Messe. It is a Japanese edition of WePlay Expo, a game event held in Shanghai since 2017, with the China indie Game Alliance (CiGA) taking part as licensor and producer. April 2 is a business day and April 3 and 4 are public days, with paid tickets for all visitors.
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Ido (イード) and San'ei (三栄) announced on October 8, 2026 that WePlay Expo JAPAN 2027, which they describe as a festival of games and game culture, will be held from April 2 to 4, 2027 in Halls 5 and 6 of Makuhari Messe. The event is organised by an executive committee formed by the two companies. CiGA (China indie Game Alliance), one of the organisers of WePlay Expo, is taking part as licensor and producer. [ 1 , 2 , 3 , 4 ]
The first day, April 2, is a business day closed to the general public, and April 3 and 4 are public days. According to Game*Spark, the business day is aimed at developers, publishers, investors, media, hardware makers and service providers for meetings, coverage and networking. Both business and general tickets will be sold; opening hours, prices and the date sales begin will be announced later. Inquiries from companies about exhibiting and sponsorship opened on the day of the announcement. [ 1 , 2 , 3 , 4 ]
The organisers said the show will feature games from AAA titles to indie games across PC, console and mobile, from around the world. Game*Spark reported plans for an organiser-run play area in addition to exhibitor booths, merchandise sales at exhibitor booths, and displays of gaming PCs, monitors and peripherals. A stage and community programme with new-title and update announcements, game demos, speedrun and tournament events, developer and creator talks and awards is under consideration. [ 1 , 2 , 3 , 4 ]
WePlay Expo is a game event held annually in Shanghai since 2017, focused on letting visitors play games and meet creators. Its 2025 edition gathered about 500 titles from 13 countries and regions, with national pavilions from Poland, Canada and New Zealand. Automaton said it is described as one of the largest indie game exhibitions in China or Asia. Game*Spark reported that for its 10th edition in 2026 the event is moving to the National Exhibition and Convention Center (Shanghai). CiGA plans to draw on its experience running WePlay Expo while creating an event specific to Japan, the reports said. [ 2 , 3 , 4 ]
Game*Spark noted that Ido operates the site, and described San'ei as known for the car magazine Motor Fan, the car event Tokyo Auto Salon and, in the past, as publisher of the game D no Shokutaku (Dの食卓). INSIDE carried the same text. [ 3 , 4 ]
Почему это важно
Japanese game outlets describe the event as the first time WePlay Expo comes to Japan, bringing a Shanghai-born show focused on playing games to a major Japanese venue. Exhibitor and sponsor inquiries opened on the day of the announcement, while hours and ticket prices are still to be set.
Ключевые факты
- WePlay Expo JAPAN 2027 is scheduled for April 2 to 4, 2027 at Makuhari Messe. [ 1 , 2 , 3 , 4 ]
- The venue is Makuhari Messe Halls 5 and 6. [ 1 , 2 ]
- It is organised by the WePlay Expo JAPAN executive committee formed by Ido (イード) and San'ei (三栄). [ 1 , 2 , 3 , 4 ]
- CiGA (China indie Game Alliance), one of the organisers of WePlay Expo, is taking part as licensor and producer. [ 1 , 2 , 3 , 4 ]
- April 2 is a business day; April 3 and 4 are public days, and tickets for both will be sold. [ 1 , 2 , 3 , 4 ]
- WePlay Expo has been held in Shanghai since 2017; its 2025 edition gathered about 500 titles from 13 countries and regions. [ 2 , 3 , 4 ]
- Opening hours, ticket prices and the start of ticket sales will be announced later. [ 2 , 3 , 4 ]
Подтверждено несколькими источниками
- The event will run April 2 to 4, 2027 at Makuhari Messe. [ 1 , 2 , 3 , 4 ]
- The organising committee is made up of Ido (イード) and San'ei (三栄), with CiGA as licensor and producer. [ 1 , 2 , 3 , 4 ]
- The first day is a business day and April 3 and 4 are public days, with paid admission. [ 1 , 2 , 3 , 4 ]
- The event will be held in Makuhari Messe Halls 5 and 6. [ 1 , 2 ]
- Exhibits will range from AAA titles to indie games. [ 1 , 2 , 3 , 4 ]
- WePlay Expo started in Shanghai in 2017, and its 2025 edition had about 500 titles from 13 countries and regions, with national pavilions from Poland, Canada and New Zealand. [ 2 , 3 , 4 ]
- Inquiries from companies about exhibiting and sponsorship opened on the day of the announcement. [ 2 , 3 , 4 ]
Пока неясно
- Opening hours, ticket prices and the date ticket sales begin. The organisers said these details will be announced later.
- The stage programme, including new-title announcements, tournaments, awards and developer talks. Game*Spark and INSIDE list these as still under consideration, and 4Gamer.net says programmes are being considered.
- WePlay Expo's planned move in 2026 to the National Exhibition and Convention Center (Shanghai) for its 10th edition. Reported only in the identical text carried by Game*Spark and INSIDE.