Matsumura Sayuri presents plan at Tokyo investment event
In short
Actor and former Nogizaka46 member Matsumura Sayuri appeared at a securities-investment awareness event in Tokyo on Oct 4, presenting a “future timeline” that includes a month-long family food tour of Europe in her 30s, backing her child’s challenges in her 40s and creating a “sayuringo” apple farm in her 50s. She said she began investing through the NISA tax-free scheme last year and that the account was in the red when she last checked but has recently turned slightly positive. A community outlet reported she spent 100,000 yen on children’s clothes in a single purchase.
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Actor and television personality Matsumura Sayuri took part in an investment-awareness event in Tokyo on Oct 4, a date designated Securities Investment Day in Japan. Sankei Shimbun reported that the event, “Future CAMP”, was organised by the Japan Securities Dealers Association, the Japan Exchange Group and an asset management industry association, and that participants drew up “future timelines” and discussed the investment needed to pay for them. [ 1 , 2 , 3 ]
Matsumura, who announced her marriage and pregnancy last December and gave birth to her first daughter in March this year, presented her own timeline. According to Sankei, it included a one-month family food tour of Europe in her 30s, devoting herself in her 40s to supporting her child’s challenges, and creating an apple farm called “sayuringo”, after her nickname, in her 50s. She appeared alongside financial planner Kawaguchi Yumi and a securities-industry mascot character. [ 1 , 3 ]
She said she wanted her child to be able to try anything, mentioning piano lessons and study abroad, Sankei reported. When Kawaguchi estimated that a one-year study stay in Canada would cost about 3 million yen, Matsumura said that amount would be worth it for her daughter and that she would want to send her. [ 3 ]
On investing, Matsumura said she had started using the NISA tax-free scheme last year. “When I looked last year it was in the negative, but when I looked recently it had turned a little positive. Maybe I’ll buy some clothes for my child,” Sankei quoted her as saying. Kawaguchi noted that the age requirement for NISA’s instalment investment quota will be removed from January next year, and that procedures for “kodomo NISA” accounts for those aged 0 to 17 began in October. [ 1 , 3 ]
Yahoo! News Japan reported that she had bought 100,000 yen worth of children’s clothes in one go and that she said she works hard to find cheap clothes for herself. Sankei added that the Oct 4 date derives from a pun on “tou-shi”, meaning investment, that the event is held annually, and that last year’s edition drew little coverage because it coincided with the ruling party’s leadership election. [ 2 , 3 ]
Why it matters
The event is an annual industry push tied to Securities Investment Day, and this year’s edition highlighted the removal of age limits on NISA instalment accounts and new “kodomo NISA” accounts for 0- to 17-year-olds, changes that broaden who can open tax-advantaged investment accounts in Japan. A celebrity participant gives the campaign broader reach, though the coverage stays largely promotional in character and is of limited interest outside Japan.
Key facts
- Matsumura Sayuri attended the “Future CAMP” event in Tokyo on Oct 4, which is designated Securities Investment Day in Japan. [ 1 , 2 , 3 ]
- She gave birth to her first daughter in March this year, after announcing her marriage and pregnancy last December. [ 1 , 2 , 3 ]
- Her “future timeline” listed a one-month family food tour of Europe in her 30s, full support for her child’s challenges in her 40s and an apple farm called “sayuringo” in her 50s. [ 3 ]
- She said she started investing through NISA last year and that the account was negative when she checked but recently turned slightly positive. [ 1 , 3 ]
- Yahoo! News Japan reported she bought 100,000 yen worth of children’s clothes at once and said she looks hard for cheap clothes for herself. [ 2 ]
- At the event, participants drew up “future timelines” and discussed the investment needed to pay for them, with a second session run as a workshop. [ 3 ]
- Sankei reported that the Oct 4 date comes from a pun on “tou-shi”, or investment, and that last year’s event received little coverage because it clashed with the ruling party leadership election. [ 3 ]
Confirmed by several sources
Still unclear
- The subtitle of the event: documents differ. Sankei and TBS call it a camp for thinking about one’s own future, while Yahoo! News Japan gives it as a camp for thinking about the future of “society”. The documents do not explain the difference.
- Her statement about the possibility of her daughter becoming an idol. Yahoo! News Japan says in its headline that she touched on this, but the readable text gives no detail of what she said.
- How her NISA account is performing now. Sankei quotes her saying it recently turned slightly positive, while TBS frames it in its headline as having actually been in the negative; no figures are given in either case.
- What exactly she bought with the 100,000 yen of children’s clothes, and when. Only Yahoo! News Japan reports the amount, and it gives no timing or detail.
What local media are saying
Timeline, local time
- TBS NEWS DIG publishes a report on Matsumura’s appearance at the event, including her NISA comments. [ 1 ]
- Yahoo! News Japan publishes its report on the appearance and the children’s-clothing purchase. [ 2 ]
- Sankei Shimbun publishes a detailed account of the event, her future timeline and the NISA changes. [ 3 ]