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Bodyfriend says it ranked first in smart life care in 2026 KCSI survey
Versión 2: A third outlet, the technology publication ZDNet Korea, has now reported the award, naming the Korea Management Association Consulting as the survey organiser — a point the earlier version listed as unknown — and adding the survey's 35th edition, its face-to-face polling method and the company's recent product line-up.
En breve
Bodyfriend said on Oct. 6 that it was selected first in the smart life care category of the 2026 Korean Customer Satisfaction Index (KCSI) survey. The company attributed the result to its move beyond massage chairs toward healthcare robots. ZDNet Korea, which also reported the award, identified the survey operator as the Korea Management Association Consulting and said this year's edition is the 35th.
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Bodyfriend said on Oct. 6 that it was selected first in the smart life care category of the 2026 Korean Customer Satisfaction Index (KCSI) survey. ZDNet Korea reported the index is organised by the Korea Management Association Consulting and that this year's edition is the 35th; Asia Economy reported KCSI was first introduced in South Korea in 1992 and evaluates purchasing customers' satisfaction with products and services. The other documents do not identify the survey's operator. [ 1 , 3 ]
On the survey's scope, Asia Economy reported that 122 industry sectors and 455 companies and institutions took part this year, with more than 11,000 consumers responding. ZDNet Korea described the method as one-on-one, face-to-face questioning of consumers who had used the products, and said Bodyfriend took the highest score across items including product performance, service quality and brand trust. Asia Economy said the company was rated well on product, service and brand image. [ 1 , 3 ]
Bodyfriend said the result reflected its shift from a massage chair maker to a healthcare robot company. ZDNet Korea reported the company had spent the past four years combining artificial intelligence, digital healthcare and robotics, and said it released products this year including “733”, “Quantum AI Pro” and “Davinci AI Pro”. The outlet said the company introduced a wearable robot mechanism and what it calls physical AI that learns and analyses users' voice patterns to propose tailored solutions. [ 1 , 3 ]
An official from the company said the award was the result of efforts to improve healthcare robot technology and widen its use, adding that the company would keep concentrating on expanding a differentiated healthcare ecosystem with device intelligence at the centre, according to ZDNet Korea. Asia Economy quoted an official saying the company would focus on extending healthcare experiences in customers' daily lives, with making its devices more intelligent as the main axis. [ 1 , 3 ]
Yonhap carried the announcement as a short item on its press-release board, reporting the first-place selection and noting briefly what KCSI measures. None of the documents gives Bodyfriend's score, its margin over other companies, or the names of the companies evaluated in the same category. [ 1 , 2 , 3 ]
Por qué importa
The result is an award based on customer-satisfaction polling, and the documents present it almost entirely through the company's own announcement, so it says more about how Bodyfriend wants to be seen than about its market position. For readers, the disclosures remain limited: no score, no margin over rivals and no list of the companies it was measured against.
Datos clave
- Bodyfriend announced on Oct. 6 that it ranked first in the smart life care category of the 2026 KCSI survey. [ 1 , 2 , 3 ]
- ZDNet Korea reported the survey is organised by the Korea Management Association Consulting and that this year's edition is the 35th. [ 3 ]
- Asia Economy reported KCSI was first introduced in South Korea in 1992 and evaluates purchasing customers' satisfaction with products and services. [ 1 ]
- Asia Economy reported 122 industry sectors and 455 companies and institutions took part this year, with more than 11,000 consumers responding; ZDNet Korea gave the same count of industry groups and companies. [ 1 , 3 ]
- Bodyfriend said it was rated highly on product, service and brand image (Asia Economy) and on product performance, service quality and brand trust (ZDNet Korea). [ 1 , 3 ]
- Bodyfriend said the result reflected its transition from a massage chair company to a healthcare robot company. [ 1 , 3 ]
- ZDNet Korea reported Bodyfriend released products this year including “733”, “Quantum AI Pro” and “Davinci AI Pro”, and introduced a wearable robot mechanism and voice-learning “physical AI”. [ 3 ]
- A Bodyfriend official said the company will focus on expanding healthcare experiences in customers' daily lives, centred on making its devices more intelligent. [ 1 , 3 ]
Confirmado por varias fuentes
- Bodyfriend said it was selected first in the smart life care category of the 2026 KCSI survey. [ 1 , 2 , 3 ]
- The 2026 KCSI survey covered 122 industry sectors and 455 companies and institutions in Asia Economy's account, a figure ZDNet Korea also gives for industry groups and companies. [ 1 , 3 ]
- Bodyfriend said the result reflected its effort to move beyond massage chairs and become a healthcare robot company. [ 1 , 3 ]
Aún sin aclarar
- Which organisation conducts and publishes the KCSI survey. Single-source claim: only ZDNet Korea names the Korea Management Association Consulting as the organiser; Asia Economy and Yonhap do not identify it.
- Bodyfriend's score, its margin over other companies and the identity of the companies evaluated in the same category. The documents give no comparative figures, only that the company took first place in the category.
- What the “smart life care” category covers and how many companies competed in it. The documents name the category but do not describe its scope or its other participants.
- Whether the first-place result was verified independently of Bodyfriend's own announcement. All three documents trace back to the company's statement; none quotes the survey organiser directly.