McDonald's Korea to launch Happy Snack lineup with returning Apple Pie from Oct. 12
In short
McDonald's Korea said it will introduce a new "Happy Snack" lineup of seven discounted items from Oct. 12, including the returning Apple Pie and a Chicken Mozzarella Snack Wrap. Prices range from 1,000 won to 2,500 won, and a five-piece Apple Pie set will be sold on a limited basis for 5,000 won. The company described the lineup as combining popular autumn and winter items at reasonable prices.
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McDonald's Korea said on Oct. 6 that it will introduce a new "Happy Snack" lineup from Oct. 12, including the returning Apple Pie and a Chicken Mozzarella Snack Wrap. The lineup consists of seven items: Apple Pie, Chicken Mozzarella Snack Wrap, iced drip coffee in medium and large sizes, Sprite Zero, Bulgogi Burger and four-piece McNuggets, according to Yonhap and Asia Economy. Newsis headlined its report on the Apple Pie's return for the autumn-winter season. [ 1 , 2 , 3 ]
Prices run from 1,000 won to 2,500 won depending on the item. Yonhap listed Apple Pie at 1,500 won, Chicken Mozzarella Snack Wrap at 2,500 won, medium iced drip coffee and medium Sprite Zero at 1,000 won each, large iced drip coffee and four-piece McNuggets at 1,500 won each, and Bulgogi Burger at 2,500 won. Asia Economy described the lineup as grouped into 1,000 won, 1,500 won and 2,500 won price bands. [ 1 , 3 ]
Yonhap reported that the Apple Pie is being reintroduced with a limited sale of five-piece sets for 5,000 won. Asia Economy described the Apple Pie as a dessert containing diced apple and said the five-piece set is being sold at a 2,500 won discount. It added that the Chicken Mozzarella Snack Wrap comes with cheese sticks and chili sauce. [ 1 , 3 ]
A McDonald's official said the lineup combines popular autumn and winter items, including the Apple Pie, at reasonable prices. Asia Economy also quoted the official saying the company will continue to offer value-for-money options customers can enjoy in daily life. Yonhap described Happy Snack as McDonald's seasonal discounted menu covering burgers, side items, desserts and drinks. [ 1 , 3 ]
Separately, Yonhap reported that McDonald's is selling vintage caps, shoulder bags and pin sets made with G-Dragon's fashion brand Peaceminusone on a first-come basis. The documents did not give a duration for the Happy Snack promotion. [ 1 ]
Why it matters
The launch is a seasonal discount promotion by a large fast-food chain in South Korea, aimed at price-conscious diners. For readers, it sets the price points — mostly 1,000 to 2,500 won — that a major chain is offering for snacks and desserts this autumn and winter. The company gave no sales targets or projections, so the commercial effect is not yet known.
Key facts
- McDonald's Korea said it will launch a new "Happy Snack" lineup starting Oct. 12. [ 1 , 3 ]
- The lineup has seven items: Apple Pie, Chicken Mozzarella Snack Wrap, iced drip coffee (M and L), Sprite Zero, Bulgogi Burger and four-piece McNuggets. [ 1 , 3 ]
- Prices range from 1,000 won to 2,500 won depending on the item. [ 1 , 3 ]
- Apple Pie returns at 1,500 won, and a five-piece Apple Pie set is being sold on a limited basis for 5,000 won. [ 1 , 3 ]
- Happy Snack is McDonald's seasonal discounted menu of burgers, side items, desserts and drinks, according to Yonhap. [ 1 ]
- The Apple Pie is a dessert with diced apple inside, Asia Economy reported. [ 3 ]
- McDonald's is also selling vintage caps, shoulder bags and pin sets made with G-Dragon's fashion brand Peaceminusone on a first-come basis, Yonhap reported. [ 1 ]
Confirmed by several sources
- McDonald's Korea will introduce a new "Happy Snack" lineup from Oct. 12. [ 1 , 2 , 3 ]
- The lineup includes Apple Pie, Chicken Mozzarella Snack Wrap, iced drip coffee, Sprite Zero, Bulgogi Burger and McNuggets, seven items in total. [ 1 , 3 ]
- Menu prices in the lineup run from 1,000 won to 2,500 won. [ 1 , 3 ]
- A five-piece Apple Pie set is being sold on a limited basis for 5,000 won. [ 1 , 3 ]
- McDonald's presented the lineup as popular autumn and winter items offered at reasonable prices, in comments from a company official. [ 1 , 2 , 3 ]
Still unclear
- How long the Happy Snack promotion will run and whether it covers all outlets. The documents give a start date of Oct. 12 but no end date and no details on availability.
- The merchandising collaboration with G-Dragon's Peaceminusone brand, including items, prices and dates. Only one document mentions it, and it provides no further details; it is separate from the Happy Snack lineup.
- Whether the Apple Pie five-piece set price of 5,000 won reflects a stated discount. Asia Economy describes it as 2,500 won off, while Yonhap describes it only as a limited sale price, so the reference price is not confirmed.