Translating into Español. The English version is shown until it is ready.
Nongshim to pick 40th-anniversary Shin Ramyun product by consumer vote
Versión 2: New coverage added the prizes offered to online voters, Nongshim's earlier chef collaborations for overseas markets and a company quote, and a tech outlet also reported the campaign; one business outlet's article body again did not match its Shin Ramyun headline.
En breve
Nongshim said it will choose a limited-edition Shin Ramyun product marking the brand's 40th anniversary through a consumer vote between two recipes developed with chef Edward Lee. Online voting runs through Oct. 18, alongside a tasting vote at a Seoul pop-up, and the winning product is due on sale at the end of November, sold in limited quantities through the first quarter of next year.
Leer la noticia completa 2 min de lectura
Nongshim said on Oct. 6 that it will choose a limited-edition Shin Ramyun product for the brand's 40th anniversary through a consumer vote, according to the company's announcement. Two candidate recipes were developed jointly by chef Edward Lee and Nongshim researchers: Shin Ramyun Cheese & Doenjang and Shin Ramyun Seafood & Fishcake, the company said. [ 1 , 2 , 4 , 5 , 6 ]
The online vote runs from Oct. 6 to Oct. 18 on Nongshim's website and its official Instagram account. An offline tasting vote is being held at the “Shin Ramyun Bunsik” pop-up in Seongsu-dong, Seoul, where applicants taste both products and choose one. Two outlets reported that online participants will be entered into a draw for prizes including travel vouchers and the latest-model mobile phones. [ 1 , 2 , 5 , 6 ]
Business and tech outlets carried the company's descriptions of the two recipes. The cheese and doenjang version combines cheese and doenjang and draws on a family recipe the chef used to introduce Korean flavors to his US-raised daughter, they reported. The seafood and fishcake version uses a broth of bone marrow, seafood and vegetables with fishcake added, and was inspired by the chef's memory of Korean fishcake as a university student in the United States, according to the same reports. [ 2 , 5 , 6 ]
Nongshim said it will combine the online and offline votes with separate consumer evaluation results to decide the final product, without saying how the inputs will be weighted. The selected product is to be released as a regular product at the end of November and sold in limited quantities through the first quarter of next year, the company said. [ 1 , 2 , 4 , 5 , 6 ]
A Nongshim official said the company prepared two new products that capture Shin Ramyun's spicy taste and Korean food culture in a new way based on the chef's experience and creative interpretation, adding that the company hopes consumers will enjoy the brand's “tasty transformation” at its 40th anniversary, according to a tech outlet. Two outlets noted that Nongshim has previously worked with chefs on regional Shin Ramyun launches, including a tom yum version developed with Thai chef Chef Chai in 2023 and a tomato beef soup noodle with Hong Kong chef David Lai sold in China from July this year. [ 5 , 6 ]
One business outlet's article carried a headline about the Nongshim announcement but its readable text covered an unrelated police investigation into hacking in the financial sector, so no details from its article body could be used. [ 3 ]
Por qué importa
The vote hands a product decision for one of South Korea's best-known instant noodle brands to consumers, and ties the anniversary launch to a chef collaboration the company has used before to push Shin Ramyun into overseas markets. The result is a limited run rather than a permanent addition to the lineup, so its commercial weight depends on the sales window the company has set through early next year.
Datos clave
- Nongshim announced on Oct. 6 that it will select a limited-edition Shin Ramyun product for the brand's 40th anniversary through a consumer vote. [ 1 , 2 , 4 , 5 , 6 ]
- The two candidates are Shin Ramyun Cheese & Doenjang and Shin Ramyun Seafood & Fishcake, developed with chef Edward Lee and Nongshim researchers. [ 1 , 2 , 4 , 5 , 6 ]
- Online voting runs from Oct. 6 through Oct. 18 on Nongshim's website and its official Instagram account. [ 1 , 2 , 4 , 5 , 6 ]
- An offline tasting vote is held at the “Shin Ramyun Bunsik” pop-up in Seongsu-dong, Seoul, where applicants taste both products and choose one. [ 1 , 2 , 5 , 6 ]
- Nongshim said it will combine the online and offline votes with separate consumer evaluation results to decide the final product. [ 1 , 2 , 5 , 6 ]
- The selected product is to be released at the end of November and sold in limited quantities through the first quarter of next year. [ 1 , 2 , 4 , 5 , 6 ]
- Two outlets reported that online participants will be entered into a draw for prizes including travel vouchers and the latest-model mobile phones. [ 2 , 5 ]
Confirmado por varias fuentes
- Nongshim will decide a 40th-anniversary Shin Ramyun product through a consumer vote. [ 1 , 2 , 4 , 5 , 6 ]
- Two candidate recipes were developed with chef Edward Lee and Nongshim researchers. [ 1 , 2 , 4 , 5 , 6 ]
- Voting includes an online ballot through Oct. 18 and an offline tasting vote at a Seoul pop-up. [ 1 , 2 , 5 , 6 ]
- The final product is scheduled for release at the end of November with limited sales through the first quarter of next year. [ 1 , 2 , 4 , 5 , 6 ]
- Online participants are entered into a draw for prizes including travel vouchers and the latest-model mobile phones, two outlets reported. [ 2 , 5 ]
- Nongshim previously launched Shin Ramyun variants developed with chefs for overseas markets, including a tom yum version with Thai chef Chef Chai in 2023 and a tomato beef soup noodle with Hong Kong chef David Lai in China in July this year. [ 5 , 6 ]
Aún sin aclarar
- How the online and offline votes and the separate consumer evaluation will be weighted in the final decision. The documents say the inputs will be combined but give no weighting or decision rule.
- Whether both candidate recipes could be released, or only the winning one. The documents state that the selected recipe becomes the product without saying what happens to the other.
- Whether the limited-edition product will be sold outside South Korea. The documents describe a domestic vote and a Korean pop-up, and mention overseas markets only for earlier chef collaborations.
- The article body of one business outlet's report did not match its Shin Ramyun headline. That document's readable text covered an unrelated financial-sector hacking investigation, so only its headline could be used for this event.
Qué dicen los medios locales
Cronología, hora local
- Nongshim announces it will pick a 40th-anniversary Shin Ramyun product through a consumer vote, naming the two candidate recipes. [ 1 ]
- A business outlet reports the campaign with flavor details, the prizes for online voters and the Nov. 18 vote deadline, saying voting opens that day. [ 2 ]
- A business outlet's report carries a headline saying the new product will be released at the end of next month. [ 3 ]
- A business outlet reports the plan to release and limited-sell the selected product. [ 4 ]
- A tech outlet reports the vote, the prizes and Nongshim's earlier chef collaborations, citing a company official. [ 5 ]
- A business outlet reports the campaign with the two recipe descriptions and the earlier collaborations. [ 6 ]