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Changchun 2027 Winter University Games unveils torch, medal at 100-day mark

🇨🇳 China, Changchun 15:27 Sports Business Official2 updated 1 d ago first reported by 新华社

In short

Changchun 2027, the 33rd World University Winter Games, marked 100 days to opening on October 7 with the release of the event torch, named “Jixiang”, and the medal, named “Jimeng”. The torch, medal, promotional song and official uniforms were unveiled in Changchun and released globally, according to China News Service. The medal is described as containing a hidden “easter egg”, which the reports did not explain.

Read the full story 1 min read

Changchun 2027, the 33rd World University Winter Games, reached 100 days before its opening on October 7, and the event's torch was officially released that day, according to China News Service, Xinhua and Jiemian. Jiemian, citing CCTV News, reported that the torch is named “Jixiang”. [ 1 , 2 , 3 ]

Later on October 7, China News Service reported that the medal, named “Jimeng”, had also been released, along with the torch. The outlet said the medal contains a hidden “easter egg”, without describing it further in the available text. [ 4 ]

China News Service then reported that the torch “Jixiang”, the medal “Jimeng”, the event's promotional song and its official uniforms were released globally from Changchun. Its photo coverage showed the torch and medal on display, models presenting the official uniforms, and performers singing the promotional song. [ 5 ]

The reports describe the releases as tied to the 100-day countdown to the games, which China News Service refers to as the Changchun 2027 33rd World University Winter Games. No further details of the torch or medal design, or of the games' organisation, were given in the documents. [ 4 , 5 ]

Why it matters

The unveiling is the games' main branding landmark before the 100-day countdown ends, giving organisers a global launch point for the Changchun event. Coverage came almost entirely from Chinese state media plus one business outlet repeating a CCTV News line, so the release is being presented as an official milestone rather than as an independently reported story. No venue, ticket or participation details were part of the announcements.

Key facts

  • October 7, 2026 marked 100 days until the opening of the Changchun 2027 33rd World University Winter Games. [ 1 , 3 , 4 , 5 ]
  • The torch for the games was officially released. [ 1 , 2 , 3 , 4 , 5 ]
  • The torch is named “Jixiang”. [ 3 , 5 ]
  • The medal is named “Jimeng”. [ 4 , 5 ]
  • The torch, medal, promotional song and official uniforms were released globally from Changchun. [ 4 , 5 ]
  • China News Service said the medal contains a hidden “easter egg”. [ 4 ]

Confirmed by several sources

  • October 7, 2026 was 100 days before the opening of the Changchun 2027 World University Winter Games, and the torch was released that day. [ 1 , 3 , 4 , 5 ]
  • The torch is named “Jixiang”. [ 3 , 5 ]
  • The medal is named “Jimeng”, and the torch, medal, promotional song and official uniforms were released globally. [ 4 , 5 ]

Still unclear

  • What the medal's hidden “easter egg” is. China News Service mentions a hidden “easter egg” in its headline but the available text does not describe it.
  • The design, materials or symbolism of the torch and medal. No document gives design details beyond the names.
  • Whether the torch and medal release details came from a single official announcement. All available accounts trace to official Chinese outlets or a business outlet citing CCTV News, so there is no independent confirmation of specifics beyond the names.

What local media are saying

Official sourcesState outlets treated the 100-day countdown as a milestone announcement, confirming the torch release first and later adding the medal, promotional song and official uniforms released globally, with photo coverage of the torch, medal and uniforms. [ 1 , 2 , 4 , 5 ]
Business mediaJiemian carried a short item crediting CCTV News, leading with the torch's name “Jixiang” and the 100-day countdown, without additional detail. [ 3 ]

Timeline, local time

  1. China News Service reports that the Changchun 2027 Winter World University Games enters its 100-day countdown and the torch is officially released. [ 1 ]
  2. Xinhua publishes a report titled “Changchun Winter World University Games torch released”. [ 2 ]
  3. Jiemian reports the torch release and gives its name as “Jixiang”, citing CCTV News. [ 3 ]
  4. China News Service reports that the torch and medal have been officially released and that the medal contains a hidden “easter egg”. [ 4 ]
  5. China News Service reports that the torch “Jixiang”, the medal “Jimeng”, the promotional song and the official uniforms were released globally from Changchun. [ 5 ]