Hainan logs 4.754 million tourist visits in 2026 National Day holiday, spending up 14.7%
In short
Hainan received 4.754 million tourist visits during the 2026 National Day holiday, up 13.1% from 2025, and tourists spent a total of 6.875 billion yuan, up 14.7%, according to figures reported by Yicai, 36Kr and Jiemian. Offshore duty-free shopping over the seven-day holiday totalled 855 million yuan, according to Haikou Customs.
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Hainan received 4.754 million tourist visits during the 2026 National Day holiday, up 13.1% from 2025 and 15.0% from 2024, according to a CCTV News report carried by 36Kr and Jiemian. Tourists spent a total of 6.875 billion yuan, up 14.7% from 2025 and 19.8% from 2024. Yicai reported the same visitor and spending totals. Inbound tourists numbered 32,900 visits, up 18.4% from 2025 and 88.6% from 2024. [ 1 , 2 , 3 ]
According to Haikou Customs, offshore duty-free shopping over the seven days of the holiday totalled 855 million yuan, with 123,000 shopper visits, and daily sales exceeded 100 million yuan. The Haikou Exit-Entry Border Inspection General Station said that from October 1 to 16:00 on October 7, Hainan cleared 409 inbound and outbound aircraft and vessel trips and 54,000 inbound and outbound travellers, up 12.1% and 13.4% respectively from the same period last year. [ 2 , 3 ]
Why it matters
The figures show growth over both 2025 and 2024 in visitor numbers, spending and inbound tourists to Hainan over the holiday. Daily offshore duty-free sales exceeded 100 million yuan, according to Haikou Customs, as cited by 36Kr and Jiemian.
Key facts
- Hainan received 4.754 million tourist visits during the 2026 National Day holiday, up 13.1% from 2025 and 15.0% from 2024. [ 1 , 2 , 3 ]
- Total tourist spending was 6.875 billion yuan, up 14.7% from 2025 and 19.8% from 2024. [ 1 , 2 , 3 ]
- Inbound tourists numbered 32,900 visits, up 18.4% from 2025 and 88.6% from 2024. [ 2 , 3 ]
- Haikou Customs said offshore duty-free shopping over the seven-day holiday totalled 855 million yuan, with 123,000 shopper visits and daily sales above 100 million yuan. [ 2 , 3 ]
- From October 1 to 16:00 on October 7, Hainan cleared 409 aircraft and vessel trips and 54,000 inbound and outbound travellers, up 12.1% and 13.4% year on year, according to the Haikou Exit-Entry Border Inspection General Station (海口出入境边防检查总站). [ 2 , 3 ]
Confirmed by several sources
Still unclear
- Which body compiled the overall visitor and spending figures. 36Kr and Jiemian credit the report to CCTV News but do not name the agency that produced the visitor and spending statistics.
- Offshore duty-free shopping over the seven-day holiday totalled 855 million yuan, according to Haikou Customs. Reported by a single source so far
- Inbound tourists numbered 32,900 visits, up 18.4% from 2025. Reported by a single source so far
What local media are saying
Timeline, local time
- October 7: cut-off for the border inspection station's count of 409 aircraft and vessel trips and 54,000 travellers cleared since October 1. [ 2 , 3 ]
- October 9: Yicai reports Hainan's 4.754 million holiday tourist visits and 6.875 billion yuan in spending. [ 1 ]
- October 9: 36Kr publishes the CCTV News report with year-on-year comparisons, duty-free and border data. [ 2 ]
- October 9: Jiemian publishes the same CCTV News report. [ 3 ]