Gangwon potato-pancake-flavoured chips launch through national retailers
In short
Lotte Mart and Lotte Super launched potato-pancake-flavoured chips made with Gangwon-grown potatoes on October 15 in collaboration with the province and Haitai Confectionery. Reports said about 70 tonnes of potatoes were used, with around 80,000 bags offered through the two retailers.
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Lotte Mart and Lotte Super launched potato-pancake-flavoured potato chips on October 15 in collaboration with Gangwon province and Haitai Confectionery. The product, Saengsaeng Gamjachip Gamjajeon-mat (생생감자칩 감자전맛), comes in an 80-gram bag, Newsis reported. It uses about 70 tonnes of Seolbong potatoes bought from farms in Gangwon. The partners described it as a product intended to expand sales channels for local agricultural produce and promote the region. [ 6 ]
Launch-day reports said around 80,000 bags would be offered as a limited release at 106 Lotte Mart and 350 Lotte Super stores. Earlier October 14 reports gave total production as 180,000 bags at Haitai's Munmak factory in Wonju and identified 7-Eleven convenience stores as another retail channel. Seoul Shinmun reported a price of 2,380 won for an 80-gram bag and a 100-won launch discount through October 28. The earlier reports described production and broader distribution, while the launch-day coverage specified the allocation sold through Lotte Mart and Lotte Super. [ 1 , 2 , 5 , 6 ]
The packaging features Gangwon's regional characters. Lotte Mart and Lotte Super said they would discount the new product and other Haitai potato snacks through October 28 and install special potato-market displays at nine key stores. The collaboration follows a Gangwon corn-flavoured chip product introduced in October last year. Yonhap reported that the province also planned to promote the chips with a 3D animation showing the process of turning potato pancakes into chips. A provincial spokesperson said the collaboration combined purchases of farm produce with promotion of Gangwon's characters. [ 1 , 6 ]
Why it matters
The partners said the product was designed to expand sales channels for Gangwon farm produce and promote the region. The packaging uses provincial characters, and the launch includes promotional displays and discounts.
Key facts
- Lotte Mart and Lotte Super launched Saengsaeng Gamjachip Gamjajeon-mat (생생감자칩 감자전맛) on October 15 with Gangwon and Haitai Confectionery. [ 6 , 7 ]
- The product uses about 70 tonnes of Seolbong potatoes bought from Gangwon farms. [ 1 , 5 , 6 ]
- Launch-day reports said roughly 80,000 bags would be sold at 106 Lotte Mart and 350 Lotte Super stores. [ 5 , 6 ]
- Earlier reports said Haitai produced 180,000 bags at its Munmak factory in Wonju and also identified 7-Eleven as a sales channel. [ 1 , 2 , 3 ]