Nongshim to bring back Bokkeum Neoguri noodles in limited quantities on October 27
In short
Nongshim said it would relaunch packet and container versions of Bokkeum Neoguri (볶음너구리) in limited quantities from October 27. Preorders opened on October 14 for 3,000 customers after requests to bring back the noodles discontinued in 2024.
Read the full story 1 min read
Nongshim said on October 14 that it would resume sales of Bokkeum Neoguri (볶음너구리) in limited quantities from October 27. The return covers both packet noodles and container noodles. The company began taking preorders through its online store on the announcement date, with availability restricted to 3,000 customers. [ 2 , 3 ]
The stir-fried noodle product was introduced in 2017 and discontinued in South Korea in 2024. Export versions continued to be sold overseas, according to Maeil Business. Nongshim said requests to bring it back continued after discontinuation and that it accounted for the largest share of relaunch requests received by the company over the past two years. [ 2 , 4 ]
Consumers shared reviews of export versions and recipes intended to recreate the product using existing Neoguri noodles, Newsis reported. The outlet said online searches increased from about 63,000 in 2024 to about 100,000 in January–August this year. Maeil Business also reported that consumers had formed groups on social media seeking the product's return. [ 3 , 4 ]
Nongshim says the returning version retains its thick noodles with seafood and spicy flavors, including mussel and squid flavors. The company said it had adjusted the original taste and added microwave cooking instructions for the container version. The preorder product consists of a pack of 16 packet-noodle units, according to Newsis. [ 2 , 3 ]
Newsis reported that sales would begin gradually through online and offline distribution channels from October 27, with limited quantities available. The company said it had observed continued interest in the product across different channels. It also said the export version ranked first in sales at its shop in Seoul's Seongsu area. [ 3 , 7 ]
Why it matters
Nongshim says the product accounted for the largest share of relaunch requests it received over the past two years. The return is limited, giving customers another opportunity to buy a product no longer sold domestically since 2024.
Key facts
- Nongshim announced the limited relaunch on October 14, with sales beginning October 27. [ 2 , 3 ]
- Bokkeum Neoguri first launched in 2017 and was discontinued in 2024. [ 2 , 3 , 5 ]
- Preorders through Nongshim's online store are limited to 3,000 customers. [ 2 , 3 ]
- The company says the product drew its highest share of relaunch requests over the past two years. [ 2 , 3 , 5 ]
Confirmed by several sources
Still unclear
- No open questions in the coverage so far.