Nongshim runs Shin Ramyun booth at Musinsa pop-up store in Osaka through Nov 8
In short
Nongshim said on October 23 that it is running a Shin Ramyun brand booth at the Musinsa Osaka Pop-up Store 2026 in Osaka's Umeda district until November 8. Visitors are served Shin Ramyun Tumba cooked in an instant ramen cooker. The company says cumulative sales of the product in Japan have reached about 20 million.
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Nongshim announced on October 23 that it is operating a Shin Ramyun brand booth at the Musinsa Osaka Pop-up Store 2026, held at VS in Osaka's Umeda district. The booth runs from October 23 to November 8, a period Chosun Ilbo and Newsis put at 17 days. [ 1 , 2 , 3 , 4 ]
Asia Economy, Chosun Ilbo and Newsis said the collaboration is meant to let young Japanese consumers interested in Korean fashion experience Korean food culture and the Shin Ramyun brand. Asia Economy described Umeda as a leading commercial area in Osaka with many young consumers and foreign tourists. Chosun Ilbo called VS a complex cultural space. [ 1 , 3 , 4 ]
At the booth, Nongshim uses an instant ramen cooker known in Korea as the Han River ramyun machine to serve freshly cooked Shin Ramyun Tumba. Asia Economy and Newsis said visitors who follow Nongshim Japan's official Instagram account can taste it. Customers who complete a survey after tasting receive Shin Ramyun Rosé, and a lottery gives out Shin Ramyun goods. [ 1 , 2 , 3 , 4 ]
Shin Ramyun Tumba was launched in Japan in April last year, and its cumulative sales there are about 20 million units, according to all four outlets. Chosun Ilbo reported that it first went on sale as a cup noodle through Seven-Eleven and that the first batch of 1 million units sold out within two weeks. It said the line later expanded to bag noodles and to Seven-Eleven, FamilyMart and Lawson, and that cumulative sales were about 7 million last November. [ 1 , 2 , 3 , 4 ]
Asia Economy and Chosun Ilbo reported that Nikkei Trendy, a Japanese economic magazine, named Shin Ramyun Tumba to its 2025 top 30 hit products list, the first Korean ramen to appear on it. Chosun Ilbo said Nongshim chose Tumba for the tasting because its sales had already been proven in Japan. [ 1 , 3 ]
A Nongshim official, quoted by Yonhap, Chosun Ilbo and Newsis, said the company will keep expanding brand experiences matched to local consumers' interests through products such as Shin Ramyun Tumba and Rosé. In Chosun Ilbo and Newsis, the official said the collaboration offers Japanese consumers interested in K-culture a chance to experience Korean taste and food culture directly through the Shin Ramyun brand. [ 2 , 3 , 4 ]
Why it matters
The booth is part of Nongshim's effort to reach young Japanese consumers interested in Korean fashion, according to the company's statements as reported by the outlets. The documents give no visitor or sales results for the event itself.
Key facts
- Nongshim is running a Shin Ramyun brand booth at the Musinsa Osaka Pop-up Store 2026 at VS in Umeda, Osaka, from October 23 to November 8. [ 1 , 2 , 3 , 4 ]
- The booth serves freshly cooked Shin Ramyun Tumba made in an instant ramen cooker known in Korea as the Han River ramyun machine. [ 1 , 3 , 4 ]
- Visitors who follow Nongshim Japan's official Instagram account can taste the product at the booth. [ 1 , 4 ]
- Customers who answer a survey after tasting receive Shin Ramyun Rosé, and a lottery gives out Shin Ramyun goods. [ 1 , 2 , 4 ]
- Shin Ramyun Tumba was launched in Japan in April last year, and cumulative sales there are about 20 million units. [ 1 , 2 , 3 , 4 ]
- Nikkei Trendy named Shin Ramyun Tumba to its 2025 top 30 hit products list, the first Korean ramen on it, according to Asia Economy and Chosun Ilbo. [ 1 , 3 ]
Confirmed by several sources
- Nongshim is operating a Shin Ramyun brand booth at the Musinsa Osaka Pop-up Store 2026 until November 8. [ 1 , 2 , 3 , 4 ]
- Cumulative sales of Shin Ramyun Tumba in Japan are about 20 million units since its April launch last year. [ 1 , 2 , 3 , 4 ]
- Survey participants receive Shin Ramyun Rosé, and a lottery offers Shin Ramyun goods. [ 1 , 2 , 4 ]
- Shin Ramyun Tumba was named to Nikkei Trendy's 2025 top 30 hit products list as the first Korean ramen. [ 1 , 3 ]
Still unclear
- Shin Ramyun Tumba sold its first batch of 1 million units within two weeks of launch and cumulative sales rose from about 7 million last November. Only Chosun Ilbo gives these figures.
- Nongshim chose Tumba as the tasting product because of its sales record in Japan. Only Chosun Ilbo gives this reason.
- How many people visit the booth and what results the event brings. None of the documents report visitor numbers or results.