Baekdabang expands latte lineup, plans barista-champion collaboration menu
In short
Baekdabang, the coffee brand of Theborn Korea, said on Oct 6 that it will strengthen its latte lineup with specialty beans and Seoul Milk's “Baristas Milk.” It plans to launch Hojicha Latte this month, followed by Woori Rice Latte and Toffeenut Latte, and a new latte developed with 2023 World Barista Champion Eom Bo-ram next month. The company said the Champions Black Velvet Latte it launched with Eom last month sold more than 100,000 cups in 10 days.
Read the full story 1 min read
Baekdabang, the coffee brand of Theborn Korea, said on Oct 6 that it will strengthen its latte product lineup and roll out new drinks, Yonhap reported. Newsis also reported that the brand was strengthening its new menu lineup. [ 1 , 2 ]
The company said average monthly sales of its five main latte products rose more than 50% in 2025 compared with 2021. It plans to use specialty beans and Seoul Milk's “Baristas Milk” for the expanded lineup, according to Yonhap. [ 1 ]
This month the brand will introduce Hojicha Latte first, followed by Woori Rice Latte and Toffeenut Latte, the company said. Next month it will release a new latte developed jointly with Eom Bo-ram, the 2023 World Barista Champion. [ 1 ]
The Champions Black Velvet Latte, launched with Eom last month, sold more than 100,000 cups within 10 days of release, the company said. From late this month, Baekdabang plans to run a latte promotion campaign in stores nationwide with Eom as the model. [ 1 ]
Why it matters
The new lineup extends Theborn Korea's coffee brand into specialty-bean and barista-collaboration products, after the company reported strong growth in latte sales. The documents do not say how the products are priced, how many stores will carry them, or how the company expects them to affect overall results.
Key facts
- Baekdabang, the coffee brand of Theborn Korea, said on Oct 6 that it will strengthen its latte product lineup. [ 1 , 2 ]
- The company said average monthly sales of its five main latte products rose more than 50% in 2025 compared with 2021. [ 1 ]
- Baekdabang plans to use specialty beans and Seoul Milk's “Baristas Milk.” [ 1 ]
- Hojicha Latte is to launch this month, followed by Woori Rice Latte and Toffeenut Latte. [ 1 ]
- Next month the brand will release a new latte developed jointly with Eom Bo-ram, the 2023 World Barista Champion. [ 1 ]
- The Champions Black Velvet Latte launched with Eom last month sold more than 100,000 cups within 10 days, according to the company. [ 1 ]
- From late this month, Baekdabang plans a nationwide latte promotion campaign featuring Eom Bo-ram as model. [ 1 ]
Confirmed by several sources
- Baekdabang, Theborn Korea's coffee brand, is strengthening its latte menu lineup with new products. [ 1 , 2 ]
- Baekdabang said its latte products grew: average monthly sales of its five main lattes rose more than 50% in 2025 versus 2021. [ 1 ]
- The brand plans new drinks this month and next, including a collaboration latte with barista Eom Bo-ram. [ 1 ]
Still unclear
- Prices of the new latte products and the number of stores that will carry them. Neither document states prices or store coverage.
- The latte sales growth figure and the 100,000-cup figure for the Black Velvet Latte. Both come from the company as reported by Yonhap; no other document in the set provides or verifies numbers.