Yandex restores some advertising tools as Direct and Business access remains limited
In short
Yandex said it had restored access to several advertising tools, including the Yandex Advertising Network partner account, core Adfox functions and the account for advertising agencies. Access to Yandex Direct and Business accounts remains limited, although existing campaigns continue to run.
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Yandex said it had restored several advertising services and was gradually returning access to tools for managing promotion and business monetization. Users can again access the Yandex Advertising Network partner account, core functions of Adfox and the account for advertising agencies. The company said work to restore full functionality in those accounts was continuing. [ 2 , 4 , 5 ]
Access to Yandex Direct and Business accounts remains temporarily limited. Customers cannot yet manage campaigns, change settings or view reports, Kommersant reported. Yandex said campaigns already launched continue to operate, with the system recording actual impressions, clicks and conversions and collecting and preserving campaign statistics. The company said the daily and weekly budgets set for campaigns were being respected. [ 2 , 3 ]
In the advertising network partner account, data on impressions and revenue have been preserved, Yandex said, according to RIA Novosti. The company said September remuneration payments were being made on the usual schedule. Adfox's core functionality has been restored, allowing website owners to manage advertising and monetize their sites again. The advertising agency partner account also provides information on bonuses and certification results, RIA Novosti reported. [ 4 ]
Yandex said its main task was to restore full access to Direct and Business and that its technical team was working around the clock on the most critical parts of the system. Kommersant and RIA Novosti reported that attacks on Yandex data centers had disrupted services. Habr News had reported on October 12 that website owners could not access several Yandex management accounts, even though some underlying functions continued to work. [ 1 , 2 , 4 ]
Why it matters
Website owners can again manage advertising and monetization through Adfox's core functions, according to Yandex. Advertisers using Direct and Business still cannot manage campaigns, change settings or view reports.
Key facts
- Access to the advertising network partner account, core Adfox functions and the advertising agency account has been restored. [ 2 , 3 , 4 , 5 ]
- Direct and Business account access remains limited, with campaign management, settings and reports unavailable. [ 2 , 3 ]
- Yandex said existing campaigns continue to run and respect their daily and weekly budgets. [ 2 ]
- Yandex said advertising network impression and revenue data were preserved and September payments are proceeding on schedule. [ 4 ]
Confirmed by several sources
Still unclear
- The date for restoring full access to Direct and Business remains unspecified. Yandex said restoration work continues but the supplied documents give no completion date.
What local media are saying
Timeline, local time
- On October 12, Habr News reported that several Yandex management accounts were unavailable. [ 1 ]
- On October 13, Kommersant reported partial restoration of advertising services, with Direct and Business access still limited. [ 2 ]
- RIA Novosti reported Yandex's statements on restored tools and continuing recovery work. [ 4 ]