Mercedes-Benz Korea opens V-Class MPV pre-orders at 124 million won
In short
Mercedes-Benz Korea said it is launching the V-Class premium MPV in South Korea for the first time, with pre-orders from 21 October and customer deliveries from November. It comes in a single trim, V 300 d 4MATIC Exclusive, priced at 124 million won.
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Mercedes-Benz Korea said on 21 October that it is launching the V-Class premium multi-purpose vehicle (MPV) in South Korea for the first time. It began taking pre-orders that day, and customer deliveries start in November. [ 1 , 2 , 3 , 4 , 5 , 7 ]
Only one trim, V 300 d 4MATIC Exclusive, is offered. The price is 124 million won. Chosun Ilbo and Maeil Business said the figure is based on a 5% individual consumption tax, and Maeil Business said it includes value-added tax. [ 1 , 2 , 3 , 4 , 5 , 7 ]
The car has the OM654 engine rated at 237 PS and 4MATIC all-wheel drive. Several outlets described the engine as a diesel. The company said it is the only MPV sold in Korea with AIRMATIC suspension. Heated and ventilated seats are fitted in the first and second rows, and the second row has luxury seats. Equipment also includes a 12.3-inch display with MBUX infotainment, a parking package with a 360-degree camera, a digital rear-view mirror and a Burmester surround sound system. A panoramic sliding roof is optional. [ 1 , 2 , 3 , 4 , 5 , 7 ]
The V-Class also has a retractable tailgate window, which lets owners open only the rear glass to load small items such as bags or shopping. Yonhap, Newsis and Seoul Economic Daily said it is the only one among competing models in Korea to have it. [ 2 , 3 , 5 , 7 , 8 ]
Customers who pre-order get unlimited use of the Mercedes-Benz Airport Service and a one-year extension of the basic warranty. Asia Economy and Maeil Business said the warranty benefit may end early. [ 1 , 3 , 4 , 5 , 7 , 8 ]
The V-Class was first shown in 1996, and the company said it has been used for family and leisure travel as well as business and VIP shuttle use. Yonhap and Newsis noted that this year is the 130th anniversary of Mercedes-Benz's first delivery van. Chosun Ilbo said the model enters an imported-minivan market in Korea led by Japanese brands such as the Toyota Alphard and Sienna, the Lexus LM and the Honda Odyssey, and expects competition to intensify. Seoul Economic Daily compared it with large minivans such as the Kia Carnival and Hyundai Staria. [ 2 , 4 , 5 , 7 , 8 ]
Chosun Ilbo and Maeil Business said detailed specifications certified in Korea will be released when deliveries begin. Seoul Economic Daily, published on 22 October, said the company announced the launch on 22 October and that pre-orders began the day before. [ 4 , 5 , 8 ]
Why it matters
Chosun Ilbo said the launch adds a European brand to a domestic imported-minivan market that Japanese brands have led, and expects competition to intensify. The documents give no sales targets or buyer reaction.
Key facts
- Mercedes-Benz Korea said it is launching the V-Class premium MPV in Korea for the first time, with pre-orders from 21 October. [ 1 , 2 , 3 , 4 , 5 , 7 ]
- Customer deliveries begin in November. [ 1 , 2 , 3 , 4 , 5 , 7 , 8 ]
- Only one trim, V 300 d 4MATIC Exclusive, is offered, at 124 million won. [ 1 , 2 , 3 , 4 , 5 , 7 ]
- The car has the OM654 engine rated at 237 PS and 4MATIC all-wheel drive. [ 1 , 2 , 5 , 7 ]
- Pre-order customers get unlimited use of the Mercedes-Benz Airport Service and a one-year extension of the basic warranty. [ 1 , 3 , 4 , 5 , 7 , 8 ]
- The model was first shown in 1996. [ 1 , 2 , 4 , 5 , 7 , 8 ]
Confirmed by several sources
- Mercedes-Benz Korea announced the Korean launch of the V-Class MPV on 21 October and began taking pre-orders that day. [ 1 , 2 , 3 , 4 , 5 , 7 ]
- Deliveries to customers start in November. [ 1 , 2 , 3 , 4 , 5 , 7 , 8 ]
- The V-Class is sold in Korea in a single trim, V 300 d 4MATIC Exclusive, priced at 124 million won. [ 1 , 2 , 3 , 4 , 5 , 7 ]
- Pre-order customers receive unlimited Airport Service use and a one-year basic warranty extension. [ 1 , 3 , 4 , 5 , 7 , 8 ]
- The engine produces 237 PS and the car has 4MATIC all-wheel drive. [ 1 , 2 , 3 , 4 , 5 , 7 ]
Still unclear
- Detailed specifications certified in Korea Chosun Ilbo and Maeil Business said these will be released when customer deliveries begin.
- How long the warranty extension offer will last Asia Economy and Maeil Business said the benefit may end early; no end date is given.
- Claims that the V-Class is the only MPV sold in Korea with AIRMATIC suspension and the only competing model with a retractable tailgate window These are the company's claims as relayed by the outlets; no document checks them independently.
- Date of the announcement Most outlets say the company announced on 21 October, while Seoul Economic Daily, published on 22 October, says it announced on 22 October and that pre-orders began the day before.