Hyundai Home Shopping to run customer promotion from Oct. 5 to 18
In short
Hyundai Home Shopping said on Oct. 4 that it will hold a customer appreciation promotion, called “Hyundai Super Week,” from Oct. 5 to 18 on its TV channel and the Hyundai Hmall app. The company said it will give daily coupon packs worth up to 50,000 won each to the first 50,000 customers a day and add points worth up to 10 percent of the purchase price, capped at 10,000 won a day. TV broadcasts during the event include a Yangyang lodging voucher on Oct. 10 and a cooking powder product from “Just Leo” on Oct. 13, according to the company.
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Hyundai Home Shopping said on Oct. 4 that it will hold a customer appreciation promotion called “Hyundai Super Week” from Oct. 5 to 18 on its TV channel and the Hyundai Hmall app, according to Yonhap and the Seoul Economic Daily. [ 1 , 2 ]
During the event, the company said it will give coupon packs worth up to 50,000 won per person to the first 50,000 customers each day, and will add points worth up to 10 percent of the payment amount, capped at 10,000 won a day. The Seoul Economic Daily reported that the total value of coupons issued during the event is about 35 billion won, a figure that does not appear in Yonhap’s report. [ 1 , 2 ]
On television, the company will air a Saint the Suite Yangyang lodging voucher broadcast on Oct. 10 and a “Just Leo” all-purpose cooking powder broadcast on Oct. 13. The Seoul Economic Daily reported that the Yangyang vouchers range from 179,000 won to 549,000 won and the cooking powder is priced at 69,900 won, and that chef Kang Leo will appear on the Oct. 13 broadcast to present recipes using the product. Customers who buy 300,000 won or more of broadcast products can choose between an all-in-one air fryer and 30,000 won in Hyundai Hmall credit, that report said. [ 1 , 2 ]
On the mobile live commerce channel “Shora,” the company will run a “Super Shora Showcase” in which show hosts present brand stories and product reviews in the format of a new product launch event, according to Yonhap. The Seoul Economic Daily listed a Roborock S10 Ultra broadcast on Oct. 6 priced at 1.49 million won and a Mona Yongpyong autumn lodging package on Oct. 9 priced from 109,000 won to 269,000 won among the representative broadcasts. [ 1 , 2 ]
Lim Hyun-tae, head of Hyundai Home Shopping’s channel strategy division, said the company will continue to offer various promotions suited to customer demand, according to the Seoul Economic Daily. [ 2 ]
Why it matters
The event is a sales push by one of the country’s home shopping operators, so its main relevance is to shoppers who use its TV channel and app over the two-week period. The Seoul Economic Daily put the total coupon value at about 35 billion won, a scale that indicates how heavily the company is promoting during the period, though the figure comes from a single outlet. Coverage stays within the company’s announcement and gives no independent read on how the promotion fits into the retailer’s broader performance.
Key facts
- Hyundai Home Shopping said it will hold the “Hyundai Super Week” customer appreciation promotion from Oct. 5 to 18. [ 1 , 2 ]
- Coupon packs worth up to 50,000 won per person will be given to the first 50,000 customers each day on the Hyundai Hmall app. [ 1 , 2 ]
- Purchases of event products earn points worth up to 10 percent of the payment, capped at 10,000 won a day. [ 1 , 2 ]
- Television broadcasts during the event include a Saint the Suite Yangyang lodging voucher on Oct. 10 and “Just Leo” all-purpose cooking powder on Oct. 13. [ 1 , 2 ]
- Chef Kang Leo is scheduled to appear on the Oct. 13 broadcast, and customers who buy 300,000 won or more of broadcast products can choose an all-in-one air fryer or 30,000 won in Hyundai Hmall credit. [ 2 ]
- The mobile live commerce channel “Shora” will run a Super Shora Showcase, including a Roborock S10 Ultra broadcast on Oct. 6 and a Mona Yongpyong autumn package on Oct. 9, according to the Seoul Economic Daily. [ 2 ]
- Hyundai Home Shopping channel strategy division head Lim Hyun-tae said the company will continue to offer various promotions that match customer demand. [ 2 ]
Confirmed by several sources
- Hyundai Home Shopping will run the “Hyundai Super Week” promotion from Oct. 5 to 18 on its TV channel and the Hyundai Hmall app. [ 1 , 2 ]
- Daily coupon packs worth up to 50,000 won per person will go to the first 50,000 customers. [ 1 , 2 ]
- Event purchases earn additional points of up to 10 percent of the payment, capped at 10,000 won per day. [ 1 , 2 ]
- The TV lineup includes a Saint the Suite Yangyang lodging voucher on Oct. 10 and a “Just Leo” all-purpose cooking powder broadcast on Oct. 13. [ 1 , 2 ]
- The Shora mobile live commerce channel will host a Super Shora Showcase featuring brand stories and product reviews. [ 1 , 2 ]
Still unclear
- The promotion’s total coupon value of about 35 billion won. Only the Seoul Economic Daily gives this figure; Yonhap does not mention a total coupon amount.
- Prices and guest details for individual broadcasts, such as the 179,000–549,000 won Yangyang voucher, the 69,900 won cooking powder and the 1.49 million won Roborock S10 Ultra broadcast. These specifics appear only in the Seoul Economic Daily report, with no second outlet or official confirmation.