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i-dle’s “Wife” music video passes 100 million YouTube views

🇰🇷 South Korea, Seoul 14:28 Culture & entertainment Business3 updated 5 d ago first reported by 뉴시스

In short

The music video for i-dle’s “Wife”, a track on the group’s second full-length album “2”, has passed 100 million views on YouTube, the group’s 15th video above that mark. Dong-A Ilbo, citing the group’s agency Cube Entertainment, said the video crossed the threshold on October 4. The group’s “Queencard”, “Nxde” and “TOMBOY” videos have each passed 400 million views, and Dong-A Ilbo said the members are now working on individual projects after finishing a mini album and a world tour.

Read the full story 1 min read

The music video for “Wife”, a track on i-dle’s second full-length album “2”, has passed 100 million views on YouTube, giving the group its 15th video to reach that level, Chosun Ilbo and Dong-A Ilbo reported. Dong-A Ilbo, citing the group’s agency Cube Entertainment, said the video crossed the mark on October 4. Newsis also reported the milestone in its headline. [ 1 , 2 , 3 , 4 ]

Among the group’s videos above 100 million views, “Queencard”, “Nxde” and “TOMBOY” have each passed 400 million views, according to Chosun Ilbo and Dong-A Ilbo. Dong-A Ilbo added that the live clip for the album track “나는 아픈 건 딱 질색이니까” has passed 90 million views and is approaching the 100 million mark. [ 1 , 2 , 4 ]

Dong-A Ilbo reported that the group recently finished activities for its ninth mini album, “We made”, and its “Syncopation” world tour, and that the members are now working individually. It said one member’s solo full-length album title track topped music charts, another will release a second mini album, “27”, on October 8, a third is working in music and television, and two others have expanded into acting in film. [ 4 ]

One caution on the sourcing: the article text available from Newsis concerns artificial intelligence and software security, not the music video, so that outlet’s report rests on its headline alone. It does not differ from the other outlets on the view count. [ 3 ]

Why it matters

The documents present cumulative YouTube view counts as evidence of the group’s reach beyond Korea, with 15 videos now above 100 million views. Dong-A Ilbo’s report that the members are currently working separately — a solo chart-topping track, an upcoming mini album and film roles — indicates a period of individual projects rather than group promotion.

Key facts

  • The music video for i-dle’s “Wife” passed 100 million views on YouTube. [ 1 , 2 , 3 , 4 ]
  • “Wife” is a track on i-dle’s second full-length album, “2”. [ 1 , 2 , 4 ]
  • With “Wife”, i-dle now has 15 videos with more than 100 million views. [ 1 , 2 , 3 , 4 ]
  • The group’s “Queencard”, “Nxde” and “TOMBOY” videos have each passed 400 million views. [ 1 , 2 , 4 ]
  • The live clip for the album track “나는 아픈 건 딱 질색이니까” has passed 90 million views, Dong-A Ilbo reported. [ 4 ]
  • Dong-A Ilbo said the group recently completed activities for its ninth mini album, “We made”, and the “Syncopation” world tour. [ 4 ]
  • The members are continuing individual work: a solo full-length album title track topped music charts, a second mini album, “27”, is due on October 8, one member is working in music and television, and two have taken film roles, according to Dong-A Ilbo. [ 4 ]

Confirmed by several sources

  • The music video for i-dle’s “Wife” passed 100 million YouTube views. [ 1 , 2 , 3 , 4 ]
  • “Wife” is a track on i-dle’s second full-length album, “2”. [ 1 , 2 , 4 ]
  • i-dle now has 15 videos with more than 100 million views. [ 1 , 2 , 3 , 4 ]
  • “Queencard”, “Nxde” and “TOMBOY” have each passed 400 million views. [ 1 , 2 , 4 ]

Still unclear

  • When exactly the “Wife” video crossed 100 million views. Dong-A Ilbo, citing Cube Entertainment, gives only the date — October 4 — and no time of day.
  • Which other videos make up the group’s 15 with more than 100 million views. The documents name only “Queencard”, “Nxde” and “TOMBOY” among them.
  • Whether Newsis verified the milestone independently. The article text available from Newsis deals with artificial intelligence and software security, not the music video, so its report rests on the headline alone.

What local media are saying

Business mediaBusiness-type outlets — Chosun Ilbo, Newsis and Dong-A Ilbo — carried the milestone as entertainment-industry news, leading with the view counts and the group’s back catalogue of videos above 100 million views; one Chosun Ilbo version was published in Japanese. Dong-A Ilbo went furthest, citing the agency Cube Entertainment, dating the crossing to the previous day and adding the members’ individual activities, from a solo chart-topping track and an upcoming mini album to film roles. The outlets do not contradict one another on the figures. [ 1 , 2 , 3 , 4 ]

Timeline, local time

  1. Chosun Ilbo reports that i-dle’s “Wife” music video has passed 100 million YouTube views, the group’s 15th video to do so. [ 1 , 2 ]
  2. Newsis reports the same milestone in its headline, counting it as i-dle’s 15th video above 100 million views. [ 3 ]
  3. Dong-A Ilbo, citing agency Cube Entertainment, reports that the video crossed 100 million views the previous day. [ 4 ]