Hyundai Mobis winter-testing documentary wins global content awards
In short
Hyundai Mobis said its documentary “Why Fight Cold?”, filmed at a Swedish winter test site where temperatures fall to minus 40 degrees Celsius, has won at global content awards. The company said the roughly 20-minute film took three top awards this year, including a silver at the North American Telly Awards and grand prizes in two categories at the Muse Creative Awards. Yonhap reported the film was also a finalist in the automotive category at the Cannes Corporate Media & TV Awards for a second straight year.
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Hyundai Mobis said on Oct. 7 that a documentary it produced about researchers at a winter test site in Sweden has won at global content awards, describing the result as three top prizes this year. The company said the film, titled “Why Fight Cold?”, covers its work on future mobility chassis technologies. [ 1 , 2 , 3 , 4 ]
According to the company, the roughly 20-minute film was shot at a Swedish winter test site where temperatures fall to minus 40 degrees Celsius, and follows researchers working on electronic braking system (EMB), rear-wheel steering (RWS) and air suspension. The company said it published the film on YouTube and that it shows engineers repeatedly verifying technology and raising its completeness, as characterised in the outlets’ reports. [ 1 , 2 , 4 ]
On the awards, the company said the film won a silver at the North American Telly Awards in May and grand prizes in the documentary and automotive categories at the Muse Creative Awards. Yonhap and Maeil Business reported that it was also an automotive-category finalist at the Cannes Corporate Media & TV Awards, the second consecutive year it reached that stage; one business outlet’s headline instead described the Cannes, Telly and Muse awards collectively as swept. [ 1 , 2 , 3 , 4 ]
Hyundai Mobis said it produces content from its technology development sites so that the public and customers can understand its technology more easily. Asia Economy reported that the company also received the top prize in the YouTube category at the 2026 Social I Awards and a grand prize in the media and entertainment category at the ICT Awards Korea this year. [ 1 , 2 , 4 ]
Yonhap and Maeil Business reported that the company runs a brand media site, “Mobis Live”, through which it offers technology and recruitment-related content, and that a series presenting automotive technology from a humanities perspective has recorded 12 million cumulative views over five seasons. [ 2 , 4 ]
Why it matters
The announcement is a corporate-communications item rather than an industry development: it is about awards for a film the company made about its own engineers, not about a product or technology launch. For readers outside South Korea, it mainly signals how Hyundai Mobis is presenting its chassis research — electronic braking, rear-wheel steering and air suspension — to a general audience through brand media.
Key facts
- Hyundai Mobis said its documentary “Why Fight Cold?” has won at global content awards, describing the result as three top prizes this year. [ 1 , 2 , 3 , 4 ]
- The roughly 20-minute film was shot at a winter test site in Sweden where temperatures fall to minus 40 degrees Celsius, according to the company. [ 1 , 2 , 4 ]
- The film follows researchers working on electronic braking system (EMB), rear-wheel steering (RWS) and air suspension chassis technologies. [ 1 , 2 , 4 ]
- The company said the film won a silver award at the North American Telly Awards in May. [ 1 , 2 , 4 ]
- The company said the film took grand prizes in the documentary and automotive categories at the Muse Creative Awards. [ 1 , 2 , 4 ]
- Yonhap reported the film was a finalist in the automotive category at the Cannes Corporate Media & TV Awards, the second consecutive year the company reached that stage. [ 2 , 4 ]
- Yonhap and Maeil Business reported that the company’s brand media site “Mobis Live” runs a technology series that has recorded 12 million cumulative views over five seasons. [ 2 , 4 ]
Confirmed by several sources
- Hyundai Mobis announced on Oct. 7 that its documentary filmed at a Swedish winter test site had won global content awards, including a Telly Awards silver and two Muse Creative Awards grand prizes. [ 1 , 2 , 4 ]
- The film runs about 20 minutes and covers electronic braking, rear-wheel steering and air suspension technologies developed in extreme cold. [ 1 , 2 , 4 ]
- The company said the film was released through YouTube and that it produces such content so the public can more easily understand its technology. [ 1 , 2 , 4 ]
Still unclear
- Whether the Cannes Corporate Media & TV Awards recognition was a win or a finalist placing. Yonhap and Maeil Business say the film was an automotive-category finalist at Cannes for a second consecutive year, while one business outlet's headline describes the Cannes, Telly and Muse awards collectively as swept.
- The exact number and ranking of the three awards counted in the company’s “three top prizes”. The company’s tally is reported the same way by several outlets, but the documents do not itemise which three results make up the count.
What local media are saying
Timeline, local time
- Asia Economy publishes its report on the documentary’s three top prizes, citing the company’s announcement. [ 1 ]
- Yonhap publishes its report, noting the Cannes automotive finalist placing for a second consecutive year. [ 2 ]
- Newsis publishes a report headlined on the three top prizes at the Cannes, Telly and Muse awards. [ 3 ]
- Maeil Business publishes its report on the three top prizes and the film’s content. [ 4 ]