Daewoong, Korea-Indonesia pharmacy students plan Easyen6 Eve Indonesia entry
In short
Daewoong Pharmaceutical said it completed an industry-academic program with Korean and Indonesian pharmacy students that focused on a market entry strategy for its over-the-counter painkiller brand Easyen6 Eve in Indonesia. Eighty students took part — 48 from Korea and 32 from Indonesia — and the winning team proposed positioning the product around menstrual pain and premenstrual swelling and bloating.
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Daewoong Pharmaceutical said on October 7 that it had completed an industry-academic program with Korean and Indonesian pharmacy students, according to the Seoul Economic Daily. The program, the Industrial Skills Event (ISE), was run with the Korean Pharmacy Students Association (KNAPS) and involved 80 students — 48 from Korea and 32 from the Indonesian pharmacy student association BEM FF UI, the newspaper reported. The Chosun Ilbo carried the same figure. [ 2 , 3 ]
The core task was an Indonesia market entry strategy for Daewoong's over-the-counter painkiller brand Easyen6 Eve, the Seoul Economic Daily reported. Korean and Indonesian students formed mixed teams, held online cooperation workshops and worked from local market and consumer analysis through to distribution and marketing plans, the report said. The Korea Economic Daily also framed its report around the search for an Indonesia localisation strategy for Easyen6 Eve. [ 1 , 2 ]
At the final presentations, each team set out its market entry plan, and Daewoong staff joined as mentors and judges, giving feedback centred on commercialisation potential, according to the Seoul Economic Daily. The winning team proposed positioning Easyen6 Eve around menstrual pain and premenstrual swelling and abdominal bloating among Indonesian women, and suggested linking pharmacies with digital channels to establish the product locally. The Chosun Ilbo reported the same emphasis on menstrual pain and premenstrual symptoms. [ 2 , 3 ]
Students Kim Yunseo, Kim Minju and Kim Minjeong of Ewha Womans University's College of Pharmacy, members of the winning team, said they had derived the core value of Easyen6 Eve from Indonesian market and consumer demand and refined a local positioning strategy, and that staff feedback gave them a chance to consider how ideas could be implemented in a real market. Park Eun-kyung, head of Daewoong's CH division, said the ideas combined with both countries' students' perspectives had confirmed young talent's potential, and that the company would keep expanding industry-academic opportunities so students can build practical skills needed in the global pharmaceutical field. [ 2 ]
The Korea Economic Daily and Newsis also published reports on the program, focusing in their headlines on the Indonesia strategy. Their article text, as available, did not add details on the program itself beyond the framing of the Indonesia entry effort. [ 1 , 4 ]
Why it matters
The program is the company's latest move tied to the Indonesian market, where it has already introduced other products, according to the Korea Economic Daily. For readers, it shows a Korean drugmaker testing consumer-product strategy through student work rather than announcing an actual launch. The documents do not say whether Daewoong plans to sell Easyen6 Eve in Indonesia.
Key facts
- Daewoong Pharmaceutical said it completed an industry-academic program, the Industrial Skills Event (ISE), with the Korean Pharmacy Students Association (KNAPS). [ 2 ]
- Eighty students took part: 48 Korean pharmacy students and 32 students from the Indonesian pharmacy student association BEM FF UI. [ 2 , 3 ]
- The core task was an Indonesia market entry strategy for Daewoong's painkiller brand Easyen6 Eve. [ 1 , 2 , 3 ]
- Korean and Indonesian students formed mixed teams, held online cooperation workshops and worked through local market and consumer analysis to distribution and marketing strategy. [ 2 ]
- The winning team proposed positioning Easyen6 Eve around menstrual pain and premenstrual swelling and abdominal bloating, and linking pharmacies with digital channels. [ 2 , 3 ]
- Daewoong staff took part as mentors and judges and gave feedback centred on commercialisation potential. [ 2 ]
Confirmed by several sources
Still unclear
- When the program ran and where participants met. The Seoul Economic Daily says the workshops were held online, but no outlet gives dates or a venue.
- Whether Daewoong intends to launch Easyen6 Eve in Indonesia. The documents describe a student strategy exercise; no outlet reports a launch plan or timeline for the product.
What local media are saying
Timeline, local time
- Korea Economic Daily reports Daewoong is working with pharmacy students on an Indonesia localisation strategy for Easyen6 Eve. [ 1 ]
- Seoul Economic Daily reports the ISE program ended, with 80 Korean and Indonesian students and a winning team focused on menstrual pain positioning. [ 2 ]
- Chosun Ilbo reports the Korea-Indonesia pharmacy student cooperation and the Indonesia painkiller market strategy. [ 3 ]
- Newsis reports the program under the headline on Daewoong's Indonesia entry strategy. [ 4 ]