HS Hyosung makes company typeface free for Hangul Day anniversary
In short
HS Hyosung said on October 7 that it would distribute its company typeface free through its website to mark the 100th anniversary of the establishment of Hangul Day. The decision followed an employee's suggestion to share the font more widely.
Read the full story 1 min read
HS Hyosung said it would make its company typeface available free of charge through its website, Yonhap and ZDNet Korea reported on October 7. The release marks the 100th anniversary of the establishment of Hangul Day. The font was created alongside the company's corporate identity for its launch in July 2024. [ 1 , 2 ]
The decision followed an employee's post on an internal message board. The employee said they had seen the font used in various company documents and praised its readability and expression of the brand, according to Yonhap. The post proposed making it free so more people could use it. Yonhap reported that the distribution decision followed communication with employees. [ 1 ]
ZDNet Korea reported that the company accepted the suggestion after carefully reviewing whether to release the typeface externally. The company said it wanted to use the font as a means of communicating with the public and saw value in expanding the variety of Hangul typefaces. [ 2 ]
The design uses geometric forms and a sans-serif style, with no decorations at the ends of its strokes, ZDNet Korea reported. The company said it sought balanced shapes and readability while expressing a progressive, robust image. The font also reflects the philosophy of the corporate identity, which drew inspiration from a star and a tree. [ 2 ]
An HS Hyosung brand-team representative told Yonhap that sharing a corporate brand asset with the public, rather than keeping it solely inside the company, was meaningful. [ 1 ]
Why it matters
The release makes a typeface previously used in company documents available to the public. The company described it as a way to share its brand assets and broaden the variety of Hangul fonts.
Key facts
- HS Hyosung announced free distribution of its company typeface through its website on October 7. [ 1 , 2 ]
- The typeface was created alongside the company's identity when HS Hyosung launched in July 2024. [ 1 , 2 ]
- An employee suggested public distribution in a post on an internal company board. [ 1 , 2 ]
- ZDNet Korea described a geometric sans-serif design without decorations at the ends of strokes. [ 2 ]