Nexen Tire opens Perth logistics center to widen Australian distribution
In short
Nexen Tire said it opened a logistics center in Perth, Western Australia, extending a distribution network previously focused on the country's east coast. The company said the new hub will let it supply western Australia more stably, manage inventory more efficiently and cut logistics times. Chosun Ilbo reported the Perth facility is Nexen Tire's fourth logistics center in Australia.
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Nexen Tire said it opened a logistics center in Perth, Western Australia, according to reports from three Korean business outlets. Chosun Ilbo reported the facility is the company's fourth logistics center in Australia. The company announced the opening on 7 October, Seoul Economic Daily said. [ 1 , 2 , 3 ]
The Perth center extends a network that had been concentrated on Australia's east coast. Seoul Economic Daily said Nexen Tire had built logistics hubs in major eastern cities such as Sydney and Melbourne, and that the Perth opening widens its supply chain to western Australia and gives it nationwide distribution. Chosun Ilbo listed Sydney, Melbourne and Brisbane among the eastern locations. [ 2 , 3 ]
Nexen Tire said the new hub is meant to let it supply products stably as far as western Australia, improve inventory management efficiency within the country and substantially shorten logistics times, which it expects to raise its local sales competitiveness. [ 2 ]
Alongside distribution, the company said it is strengthening brand marketing in Australia. It plans to extend “shop branding” — applying its brand identity to partner stores — to the Australian market, and it has sponsored A-League football club Sydney FC as an official partner since the 2024/25 season. [ 2 ]
A Nexen Tire official said the opening gives the company a basis to supply products stably beyond the east coast to the western region, adding that it will keep widening its position in the Australian market by strengthening both its distribution network and brand marketing. [ 2 ]
Why it matters
The move shifts a Korean tire maker's Australian supply chain from an east-coast footprint toward nationwide coverage, which the company says should shorten delivery times and improve local competitiveness. Nexen Tire is also pairing the expansion with brand marketing in the market, including store branding and an A-League football sponsorship. The documents do not quantify the investment or expected sales effect.
Key facts
- Nexen Tire said it opened a logistics center in Perth, Western Australia. [ 1 , 2 , 3 ]
- The company said the Perth center extends its Australian supply chain beyond the east coast to the west. [ 2 , 3 ]
- Nexen Tire's existing Australian logistics hubs are in eastern cities including Sydney and Melbourne, according to Seoul Economic Daily. [ 2 ]
- Chosun Ilbo reported the Perth facility is the company's fourth logistics center in Australia. [ 3 ]
- Nexen Tire said the expansion is intended to improve inventory management and shorten logistics times in Australia. [ 2 ]
- The company said it plans to extend its “shop branding” concept to partner stores in Australia and has sponsored A-League club Sydney FC since the 2024/25 season. [ 2 ]
Confirmed by several sources
Still unclear
- Whether the Perth facility is Nexen Tire's fourth logistics center in Australia Only Chosun Ilbo gives the count of four; the other documents do not state how many centers the company operates there.
- Which eastern cities house Nexen Tire's other Australian logistics hubs Seoul Economic Daily lists Sydney and Melbourne, while Chosun Ilbo also lists Brisbane, so the full list is not consistent across documents.
- The size, cost and employment of the Perth logistics center None of the documents provide these details.
What local media are saying
Timeline, local time
- Newsis reports Nexen Tire has secured a western Australia logistics base with the opening of a Perth center. [ 1 ]
- Seoul Economic Daily reports the Perth logistics center and the company's plans for nationwide Australian distribution and marketing. [ 2 ]
- Chosun Ilbo reports the Perth opening as Nexen Tire's fourth Australian logistics center. [ 3 ]