Beijing releases plan to strengthen its role as an international consumption centre

Beijing's municipal government has issued a plan to deepen development as an international consumption centre during the 15th Five-Year Plan period, CLS and Yicai reported on October 10. By 2030, the plan aims to strengthen consumption's foundational role in the capital's economy, improve and expand service consumption and raise the level of goods consumption. It also envisages new business forms, models and settings, a better geographical layout for consumption and improvements to the consumer environment. [ 1 , 6 ]

The plan seeks leading performance in international recognition, consumption prosperity, commercial activity, ease of access and consumer comfort. By 2035, it aims to increase Beijing's ability to attract and stimulate global consumption, allocate resources and lead innovation. It also seeks greater global influence, competitiveness and reputation for the city as an international consumption centre, according to the reports. [ 1 , 2 , 6 ]

Digital measures include expanding consumption of digital products and increasing the supply of AI phones and computers, smart wearables and intelligent robots. The plan encourages AI-assisted creation in theatre, music, dance, visual art and immersive experiences, as well as more digital cultural and museum products and ultra-high-definition audiovisual content. It calls for smart commercial districts and shops and support for digital marketing by physical retailers, 36Kr reported. [ 5 ]

Dining measures aim to attract global brands while strengthening the local industry, preserving and innovating Beijing cuisine and nurturing distinctive small restaurants. The plan also calls for recognisable culinary initiatives and continued food events, including Beijing Guoji Meishi Hui (北京国际美食荟). It seeks to deepen the campaign against leaving food on plates and promote simple, healthy and low-carbon dining practices, according to 36Kr. [ 3 ]