7-Eleven to sell revived Kaeptinkyu liquor from October 21

7-Eleven said on October 18 that it would begin selling revived Kaeptinkyu (캪틴큐) liquor in 360 mL bottles from October 21. Chosun Ilbo and Maeil Business reported that the bottles would cost 9,900 won. Customers paying with Woori Card would receive a 20% discount through October 31, the reports said. The return follows the brand's discontinuation in 2015. [ 1 , 2 , 3 , 4 ]

Lotte Chilsung Beverage first introduced the brand in 1980, and sales passed 10 million bottles within a year, the outlets reported. The relaunched product keeps the earlier bottle, cap and label design while changing its ingredients and maturation process. According to the reports, it uses 99% Caribbean rum spirit and is matured in bourbon casks and Spanish Pedro Ximenez casks. Newsis said bourbon-cask maturation comes first, followed by additional maturation in the Spanish casks. [ 1 , 2 , 3 , 4 ]

The retailer reported more than 300,000 searches for the product in its app between October 9 and 16, accounting for 15% of all stock-finding searches during that period. A special gift package introduced on October 14 sold out its prepared allocation within a day, according to the reports. Chosun Ilbo said the limited package contained two bottles, a dedicated glass and a commemorative coin. [ 1 , 2 , 3 ]

7-Eleven linked the launch to interest in affordable spirits amid high prices. The company said whisky and spirits sales from the start of the year through October 16 rose 15% from a year earlier, while sales of products costing 20,000 won or less increased 25%. Newsis reported that the retailer hoped to appeal both to older consumers' nostalgia and younger consumers' curiosity about the revived brand. [ 1 , 2 , 3 , 4 ]