All Day Project's Ani shares photos at Shinsegae billboard airing group's music video
In short
Ani (애니) of the group All Day Project (올데이프로젝트) posted photos on social media on October 21 of herself in front of the large billboard 'Shinsegae Square' at Shinsegae Department Store's main branch in Seoul. The billboard showed the music video for the group's song 'CRASH'. Her mother, Jung Yu-kyung (정유경), is the chairwoman of Shinsegae, and outlets reported online comments about family support.
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Ani, a member of the group All Day Project, posted photos on her social media on October 21 that show her in front of a large billboard at Shinsegae Department Store, Newsis reported. She added a heart emoji. Newsis said the backdrop was the billboard 'Shinsegae Square' on the outer wall of the main branch in Jung-gu, Seoul. [ 2 , 5 ]
The billboard showed the music video for the group's new song 'CRASH'. Newsis said it showed a solo cut of Ani and a group cut. Maeil Business said the video was playing on the billboard and also showed scenes with the other members. Newsis described Ani in a black short-sleeve T-shirt, training pants and black sunglasses, posing with her arms crossed. Chosun Ilbo, citing OSEN, said she struck a pose with folded arms when her own face appeared and made a surprised expression when the members appeared. [ 1 , 2 , 4 , 5 ]
Ani is the daughter of Shinsegae chairwoman Jung Yu-kyung and the granddaughter of Shinsegae Group general chair Lee Myung-hee, according to Chosun Ilbo and Maeil Business. Chosun Ilbo said she debuted last June in the mixed-gender group All Day Project, produced by Teddy (테디). 'CRASH' is the group's second EP, released on September 28, Newsis reported. [ 1 , 4 , 5 ]
Maeil Business reported that the 'CRASH' video was shown four times on Shinsegae Square on the release day, and that online users wondered about the cost and the way the advertising was run. Commenters reacted to the latest photos with remarks such as 'the family is the most reliable support' and 'she has power', according to the three outlets. Maeil Business also cited a comment greeting her as a Shinsegae daughter-in-law. Newsis said some users noted that the chairwoman appeared to be cheering on her daughter's comeback. [ 1 , 4 , 5 ]
Maeil Business also recalled that Ani said in an earlier documentary that her family opposed her debut as a singer. She said her mother promised to help persuade the family if she was accepted to a US Ivy League university, and that she was later accepted to Columbia University. [ 5 ]
Why it matters
The documents give no basis for wider consequences. The coverage is entertainment news that links the group's comeback to the family background of one member, and online users reacted to that link.
Key facts
- Ani posted photos to her social media on October 21 with a heart emoji. [ 2 , 4 , 5 ]
- The photos show her in front of the 'Shinsegae Square' billboard on the outer wall of the Shinsegae Department Store main branch in Jung-gu, Seoul. [ 2 , 5 ]
- The billboard showed the music video for 'CRASH', including a solo cut of Ani and a group cut. [ 2 , 5 ]
- Ani is the daughter of Shinsegae chairwoman Jung Yu-kyung and the granddaughter of Shinsegae Group general chair Lee Myung-hee (이명희). [ 1 , 5 ]
- All Day Project released its second EP 'CRASH' on September 28. [ 1 , 4 , 5 ]
- Maeil Business reported that the 'CRASH' video was also shown four times on Shinsegae Square on the release day. [ 5 ]
Confirmed by several sources
- Ani posted photos on social media on October 21 showing herself in front of the Shinsegae Department Store billboard that displayed the 'CRASH' video. [ 2 , 4 , 5 ]
- Ani's mother Jung Yu-kyung leads Shinsegae. [ 1 , 4 , 5 ]
- 'CRASH' was released on September 28. [ 1 , 4 , 5 ]
- Online commenters said family is the most reliable support, according to three outlets. [ 1 , 4 , 5 ]
Still unclear
- Who arranged the billboard showing and what it cost. Maeil Business said online users were curious about the cost and the way the advertising was run when the video was shown on release day. None of the documents answers this.
- Whether Jung Yu-kyung or Shinsegae had a role in the billboard showing. Newsis said some users noted that the chairwoman appeared to be cheering on her daughter's comeback, but this is based on user comments, not a statement from Shinsegae or Jung.
- How many photos Ani posted. Newsis reported two photos; Maeil Business reported several.
What local media are saying
Timeline, local time
- Chosun Ilbo published an OSEN report on Ani's photos at the billboard. [ 1 ]
- Newsis published its report on Ani posting the photos. [ 2 ]
- Chosun Ilbo carried a summary of the Newsis report. [ 3 ]
- Newsis published a second report describing the photos and online reaction. [ 4 ]
- Maeil Business published its report on the photos and online reaction. [ 5 ]