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Guangdong says 4A-rated and above scenic spots drew 4.04 million visitors on holiday's third day

🇨🇳 China 12:16 Travel & tourism Business3 Official updated 7 d ago first reported by 第一财经

In short

Guangdong's provincial culture and tourism department estimated that 4A-rated and above scenic spots in the province received 4.044 million visitors on Oct 3, the third day of the National Day holiday. Monitored sites also drew visitors: 618,000 along 14 ancient post-road sections, 356,000 at 13 classic “red tourism” sites, 428,000 at 100 rural tourism sites and historic villages, and 498,000 at 100 key public cultural institutions. The department described the figures as preliminary estimates.

Why it matters

The numbers give a snapshot of holiday-period travel traffic at monitored sites in Guangdong during the National Day holiday, a peak travel period for the province. Because the documents give no year-earlier comparisons and no province-wide visitor total, the scale of any change in travel demand cannot be judged from them.

Key facts

  • Guangdong's Department of Culture and Tourism made a preliminary estimate that 4A-rated and above scenic spots in the province received 4.044 million visitors on Oct 3. [ 1 , 3 ]
  • Fourteen monitored sections of ancient post roads along their key areas received 618,000 visitors. [ 1 , 3 ]
  • Thirteen monitored classic “red tourism” sites received 356,000 visitors. [ 1 , 3 ]
  • One hundred monitored rural tourism sites and historic ancient villages received 428,000 visitors. [ 1 , 3 ]
  • One hundred monitored key public cultural institutions received 498,000 citizens and tourists. [ 1 , 3 ]
  • Oct 3 was the third day of the National Day holiday. [ 1 , 2 , 3 ]

Confirmed by several sources

  • Guangdong's 4A-rated and above scenic spots received 4.044 million visitors on Oct 3, according to the provincial culture and tourism department's preliminary estimate. [ 1 , 3 ]
  • Oct 3 was the third day of the National Day holiday. [ 1 , 2 , 3 ]

Still unclear

  • Whether visitor numbers rose or fell compared with previous National Day holidays. The documents give no year-earlier figures, so no comparison is possible.
  • The total number of visitors to Guangdong on Oct 3. The documents report only figures for specific monitored categories of sites, not a province-wide total.
  • Whether the preliminary estimates will be revised. The figures are described as preliminary calculations by the provincial department, and no revised or final numbers are given.

What local media are saying

Business mediaAll three business outlets led with the same provincial figure — more than 4 million visitors at 4A-rated and above scenic spots on Oct 3 — and CLS and Jiemian carried the fuller breakdown of monitored ancient post roads, red tourism sites, rural tourism sites and public cultural institutions, attributing the numbers to the provincial culture and tourism department's preliminary estimates. [ 1 , 2 , 3 ]

Timeline, local time

  1. CLS publishes the provincial culture and tourism department's preliminary Oct 3 visitor figures for Guangdong. [ 1 ]
  2. Yicai publishes the same headline figure. [ 2 ]
  3. Jiemian publishes the figure with the full breakdown of monitored sites, citing Southern Daily. [ 3 ]