CJ Logistics, Toss to use 500,000 franchise stores as parcel drop-off points
In short
CJ대한통운 and the mobile financial platform Toss said on Oct. 5 that they will expand parcel services, starting with store owners sending parcels at shops equipped with the Toss Front payment terminal and later letting consumers drop off parcels at about 500,000 Toss franchise stores nationwide. The two companies signed a cooperation MOU on Sept. 30 and plan to add a sender address auto-fill function in the Toss mini-app and run joint promotions. No launch dates for the services were announced.
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CJ대한통운 and the mobile financial platform Toss said on Oct. 5 that they will expand parcel services for small business owners and ordinary consumers by turning Toss's offline payment terminals into parcel touchpoints. The two companies signed a memorandum of understanding on building a logistics cooperation model on Sept. 30, the announcements said. [ 2 , 3 , 6 ]
Under the first step, store owners at franchises equipped with the Toss Front payment terminal will be able to register and send parcels at their shops without separate procedures, CJ대한통운 said. The companies are also considering using the roughly 500,000 Toss franchise stores nationwide as parcel drop-off points where general consumers can hand over packages; the reports said this would let customers use a nearby shop rather than look for a separate parcel counter. [ 2 , 3 , 4 , 5 , 6 ]
The documents differ on where the MOU was signed. Yonhap reported the signing took place at Toss headquarters in Gangnam-gu, Seoul. The Dong-A Ilbo and Hankook Ilbo said it was held at Toss's Sinnonhyeon office in Seocho-gu, Seoul, and named 정인지, CJ대한통운's O-NE planning head, and 진필규, head of Toss's payment business division, as the participants. [ 2 , 4 , 5 ]
The cooperation follows an earlier tie-up. In April, CJ대한통운's parcel-sending service entered the Toss mini-app, described in the reports as “배송 보내기” and as part of the “보내오네” service. The companies plan to add a sender address auto-fill function and to run joint marketing and promotions on the Toss platform. [ 2 , 3 , 5 , 6 ]
Toss Front is an offline payment terminal launched by Toss Place in July 2023, according to the Hankook Ilbo, and is installed at about 500,000 franchise stores nationwide, Newsis and other outlets reported. [ 3 , 5 , 6 ]
CJ대한통운 said it would combine its national logistics infrastructure with Toss's customer and franchise touchpoints to expand everyday logistics services, a message also given by 정인지 of CJ대한통운. 진필규 of Toss said the agreement links Toss's payment touchpoints with CJ대한통운's logistics capability, adding that the companies would continue working to make things more convenient for users and store owners. [ 2 , 3 , 6 ]
Why it matters
The tie-up would give CJ대한통운 access to Toss's roughly 500,000 offline franchise points as parcel touchpoints, while Toss extends beyond payments into everyday logistics. The documents give no figures on expected volumes, investment or launch timing, so the scale of the impact is not yet known.
Key facts
- CJ대한통운 and Toss announced on Oct. 5 that they will expand parcel services and signed a cooperation MOU on Sept. 30 [ 2 , 3 , 6 ]
- Toss Front offline payment terminals are installed at about 500,000 franchise stores nationwide [ 1 , 3 , 4 , 5 , 6 ]
- Store owners at those franchises will be able to register and send parcels at their shops without separate procedures [ 2 , 3 , 4 , 5 , 6 ]
- The companies plan to use the stores as parcel drop-off points for general consumers [ 2 , 3 , 4 , 5 , 6 ]
- CJ대한통운's parcel-sending service entered the Toss mini-app in April [ 2 , 3 , 5 , 6 ]
- The companies plan to add a sender address auto-fill function and to run joint marketing and promotions on the Toss platform [ 2 , 3 , 6 ]
Confirmed by several sources
- CJ대한통운 and Toss signed an MOU on Sept. 30 for a logistics business cooperation model [ 2 , 3 , 4 , 5 , 6 ]
- Toss Front terminals are installed at about 500,000 franchise stores nationwide [ 1 , 3 , 4 , 5 , 6 ]
- Store owners will be able to accept and send parcels at stores equipped with the terminal [ 2 , 3 , 4 , 5 , 6 ]
- The two companies plan to use the stores as parcel drop-off points for general consumers [ 2 , 3 , 4 , 5 , 6 ]
- CJ대한통운's parcel-sending service was launched in the Toss mini-app in April [ 2 , 3 , 5 , 6 ]
- Sender address auto-fill and joint promotions are planned [ 2 , 3 , 6 ]
Still unclear
- Where the MOU was signed Yonhap said it was signed at Toss headquarters in Gangnam-gu, Seoul, while the Dong-A Ilbo and Hankook Ilbo said it was held at Toss's Sinnonhyeon office in Seocho-gu, Seoul.
- When the new parcel services will start The documents describe the services as being pushed for or under review and give no launch dates or schedule.
- The name of the April service Yonhap and Newsis call it the “배송 보내기” service, while the Hankook Ilbo and Seoul Economic Daily describe it as the “보내오네” service or as a function within it.
What local media are saying
Timeline, local time
- Newsis reports CJ대한통운 is widening its offline parcel touchpoints, citing 500,000 Toss stores [ 1 ]
- Yonhap reports the CJ대한통운-Toss parcel service expansion and the Sept. 30 MOU [ 2 ]
- Newsis reports the MOU and Toss's move beyond payments into everyday logistics [ 3 ]
- Dong-A Ilbo reports the signing at Toss's Sinnonhyeon office and the 500,000-store network [ 4 ]
- Hankook Ilbo reports the tie-up and the signing ceremony attended by executives of both companies [ 5 ]
- Seoul Economic Daily reports on using Toss franchise stores as parcel drop-off points [ 6 ]