Hyundai's The Hyundai Global opens first European pop-up in Paris
Version 3: Two more outlets, a tech publication and a daily, joined the coverage with the same venue, dates and company figures, adding a dispute over whether the in-store location is beside an escalator or near elevators.
In short
Hyundai Department Store is running a pop-up store for its K-content export platform, The Hyundai Global, at Galeries Lafayette's Haussmann flagship in Paris from October 6 to 27 local time, the company said. The roughly 79-square-metre space shows products from five Korean fashion brands and is the platform's first pop-up in Europe. Hyundai said it aims to build about 10 The Hyundai Global flagship stores across Asia, Europe and North America by 2030.
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Hyundai Department Store said its K-content export platform, The Hyundai Global, opened a pop-up store in Paris, its first in Europe. The company said the store runs from October 6 to 27 local time on the third floor of the main building of Galeries Lafayette's Haussmann flagship. Chosun Ilbo's summary, ZDNet Korea and Dong-A Ilbo reported the same venue and dates, and Dong-A Ilbo described it as the platform's first store in Europe. [ 1 , 2 , 3 , 5 , 6 ]
The roughly 79-square-metre (24 pyeong) pop-up presents products from five Korean fashion brands: KIMHEKIM, RE RHEE, LIE, FRITUR and THE ILMA, the company said. Asia Economy and ZDNet Korea reported the space sits next to an escalator entrance, near stores of the French contemporary brands Sandro and A.P.C.; Dong-A Ilbo said it is near elevators. Galeries Lafayette is a 130-year-old department store chain whose Haussmann store sits in central Paris, according to Asia Economy, Chosun Ilbo, ZDNet Korea and Dong-A Ilbo. [ 1 , 2 , 3 , 5 , 6 ]
The event is run in cooperation with the Korea Creative Content Agency. Hyundai Department Store handles event planning, product shipping and operation of the local store, while the agency supports the participating brands and local promotion, the company said. [ 1 , 2 , 5 , 6 ]
The Hyundai Global has operated pop-ups and flagship stores in major Asian cities since starting in Tokyo in 2024, including Osaka, Nagoya and Taiwan's Taipei and Taichung. Hyundai said the Tokyo flagship opened in July exceeded its sales target by 30 percent, and that pop-ups at Shibuya Parco and Taiwan's Shin Kong Mitsukoshi recorded the highest sales of any pop-up at those stores. The documents name the Tokyo flagship's district differently, with Yonhap writing Omotesando and Asia Economy writing Omokado. [ 1 , 2 , 5 ]
Hyundai Department Store said it plans to expand the business into Europe and North America, aiming to establish about 10 The Hyundai Global flagship stores across Asia, Europe and North America by 2030. Yoo Hee-yeol, a managing director in charge of Hyundai Department Store's fashion division, was quoted by Asia Economy and ZDNet Korea as saying The Hyundai Global acts as a bridgehead for Korean brands moving onto the global stage, and that the company will keep strengthening its role as a global base helping promising brands settle and grow in overseas markets. [ 1 , 2 , 5 , 6 ]
Why it matters
The Paris pop-up is the platform's first move outside Asia, extending a model Hyundai says it has already run in Tokyo, Osaka, Nagoya, Taipei and Taichung. For Korean fashion labels with little retail presence in Europe, pairing a French department store with a state content agency offers a testing ground, though the documents give no sales targets or investment figures for the Paris event and the performance figures cited come from the company itself.
Key facts
- The Hyundai Global, Hyundai Department Store's K-content export platform, is operating a pop-up store at Galeries Lafayette's Haussmann flagship in Paris from October 6 to 27 local time. [ 1 , 2 , 3 , 5 , 6 ]
- The pop-up occupies about 79 square metres (24 pyeong) on the third floor of the main building. [ 1 , 2 , 5 , 6 ]
- It presents products from five K-fashion brands: KIMHEKIM, RE RHEE, LIE, FRITUR and THE ILMA. [ 1 , 2 , 5 , 6 ]
- It is the first time The Hyundai Global has opened a store or pop-up in Europe. [ 1 , 6 ]
- The pop-up is run with the Korea Creative Content Agency; Hyundai handles event planning, product shipping and store operations, and the agency supports the participating brands and local promotion. [ 1 , 2 , 5 , 6 ]
- Hyundai said its Tokyo flagship opened in July exceeded its sales target by 30 percent, and that pop-ups at Shibuya Parco and Taiwan's Shin Kong Mitsukoshi recorded those stores' highest-ever pop-up sales. [ 1 , 2 , 5 ]
- Hyundai said it plans to build about 10 The Hyundai Global flagship stores in Asia, Europe and North America by 2030. [ 1 , 2 , 5 , 6 ]
- Galeries Lafayette is described as a 130-year-old department store chain with a flagship in central Paris. [ 2 , 3 , 5 , 6 ]
Confirmed by several sources
- The pop-up runs from October 6 to 27 local time at Galeries Lafayette's Haussmann flagship in Paris, on the third floor of the main building. [ 1 , 2 , 3 , 5 , 6 ]
- Five Korean fashion brands are taking part: KIMHEKIM, RE RHEE, LIE, FRITUR and THE ILMA. [ 1 , 2 , 5 , 6 ]
- The store covers about 79 square metres (24 pyeong). [ 1 , 2 , 5 , 6 ]
- The event is organised with the Korea Creative Content Agency; Hyundai handles planning, product shipping and local store operation, while the agency supports the brands and local promotion. [ 1 , 2 , 5 , 6 ]
- Hyundai plans about 10 The Hyundai Global flagship stores in Asia, Europe and North America by 2030. [ 1 , 2 , 5 , 6 ]
- Galeries Lafayette is a 130-year-old department store chain whose Haussmann store sits in central Paris. [ 2 , 3 , 5 , 6 ]
- The Hyundai Global has operated pop-ups and flagship stores in major Asian cities since starting in Tokyo in 2024, including Osaka, Nagoya and Taiwan's Taipei and Taichung. [ 1 , 2 , 5 ]
Still unclear
- Whether the store sits near an escalator or an elevator inside Galeries Lafayette. Asia Economy and ZDNet Korea say it is beside an escalator entrance, while Dong-A Ilbo says it is near elevators.
- The name of the district of the Tokyo flagship store. Yonhap writes Omotesando and Asia Economy writes Omokado; ZDNet Korea uses both names in the same phrase.
- Whether the Tokyo flagship's sales really exceeded its target by 30 percent, and whether the Shibuya Parco and Shin Kong Mitsukoshi pop-ups were those stores' highest-earning pop-ups. The documents attribute these figures to Hyundai; no independent verification is cited.
- Sales targets, investment or expected revenue for the Paris pop-up. No document gives figures for the Paris event.
- Any further detail beyond the headline framing that the platform is entering Paris and pushing K-fashion into Europe. The Newsis article text available to us concerns an unrelated police investigation into financial-sector hacking, so only its headline bears on this event.
What local media are saying
Timeline, local time
- Yonhap publishes Hyundai Department Store's announcement of the Paris pop-up. [ 1 ]
- Asia Economy publishes its report on the same pop-up, framing it as a European market push. [ 2 ]
- Chosun Ilbo carries a summary of the pop-up at Galeries Lafayette. [ 3 ]
- Newsis headlines the platform's Paris entry and a K-fashion push into Europe. [ 4 ]
- ZDNet Korea reports the European entry and the plan to expand to North America. [ 5 ]
- Dong-A Ilbo reports the Paris opening and the 2030 target of 10 overseas stores. [ 6 ]