Dunamu reopens Upbit Lounge in Seoul with ESG garden, market data zone and events
In short
Dunamu, the operator of the Upbit crypto exchange, said on 22 October that it has renovated its Upbit Lounge in Seoul's Gangnam district. The offline customer support space now also has a brand history area, an ESG garden and a market data display. Upbit members can join on-site events on 22 and 23 October, including a game with bitcoin prizes.
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Dunamu, the operator of the Upbit crypto exchange, said on 22 October that it had renovated the Upbit Lounge in Seoul's Gangnam district. Newsis reported that the company wanted to strengthen communication with users and offer a wider range of brand experiences. Yonhap reported that the space is in Mirim Tower on Teheran-ro. [ 1 , 3 ]
The lounge is an offline support space for enquiries and consultations about service use and outages. Newsis reported that anyone needing help with Upbit can visit. With the reopening, Dunamu said, the lounge goes beyond consultation and lets users experience Upbit's history and Dunamu's ESG activities in person. [ 1 , 2 , 3 ]
According to Newsis and Asia Economy, the ground floor has an info desk and Upbitree Garden, an ESG project space. Upbitree is described as an ESG brand that merges the earlier Digital Healing Garden and the Seed Vault NFT collection. Newsis added that it uses large LED video, nature sounds and scents. The second floor has a Brand Zone, a Big Chart Zone and a Consultation Zone. [ 1 , 2 ]
The Brand Zone covers Dunamu's history from its founding in 2012 to the launch of Upbit in 2017, as well as its future vision. A kiosk called UPb-ti lets visitors assess their investment profile and then see the Upbit services that suit it. The Big Chart Zone shows market data such as major crypto prices, the Upbit composite index and the fear and greed index. Newsis said the Brand Zone also covers plans to expand through the web3 infrastructure brand GIWA. [ 1 , 2 ]
To mark the reopening, Dunamu is holding on-site events on 22 and 23 October, from 11:00 to 14:00 each day. Upbit members can attend without a reservation after verification at the ground-floor info desk. Anyone who flips a bitcoin ddakji within 20 seconds receives a bitcoin coupon worth 10,000 won, and the one person with the shortest time during the event period receives bitcoin worth 1 million won. Newsis and Asia Economy said docent tours run on the hour and at half past each hour. [ 1 , 2 , 3 ]
The lounge is open on weekdays from 09:00 to 18:00. A Dunamu official said the company hopes the renovated lounge becomes an open place for communication that offers customers useful information and comfortable rest. [ 1 , 2 ]
Why it matters
The documents present the reopening as a move to widen the lounge from customer support into a place where users can experience Dunamu's brand and ESG activities. They give no figures on visitors or costs, so its wider effect is not stated.
Key facts
- Dunamu, which operates the Upbit exchange, said on 22 October that it had renovated the Upbit Lounge. [ 1 , 2 , 3 ]
- The lounge is an offline space for service and outage enquiries and consultations; it now also lets visitors experience Upbit's history and Dunamu's ESG activities. [ 1 , 2 , 3 ]
- The ground floor holds an info desk and the ESG project space Upbitree Garden; the second floor has a Brand Zone, a Big Chart Zone and a Consultation Zone. [ 1 , 2 ]
- A kiosk lets visitors assess their investment profile. [ 1 , 2 , 3 ]
- On-site events run on 22 and 23 October from 11:00 to 14:00 each day. [ 1 , 2 , 3 ]
- Anyone who flips a bitcoin ddakji within 20 seconds gets a bitcoin coupon worth 10,000 won; the person with the shortest time wins bitcoin worth 1 million won. [ 1 , 2 , 3 ]
- The lounge is open on weekdays from 09:00 to 18:00. [ 1 , 2 ]
Confirmed by several sources
- Dunamu said it renovated the Upbit Lounge and expanded it beyond customer support to let visitors experience Upbit's history and Dunamu's ESG activities. [ 1 , 2 , 3 ]
- The ground floor has the ESG project Upbitree Garden, and the second floor shows Dunamu's business and crypto market prices. [ 1 , 2 , 3 ]
- On-site events take place on 22 and 23 October from 11:00 to 14:00, with a bitcoin ddakji game offering a 10,000 won bitcoin coupon and a 1 million won bitcoin prize for the shortest time. [ 1 , 2 , 3 ]
Still unclear
- Plans for expansion through the web3 infrastructure brand GIWA Only one outlet says the Brand Zone covers these plans, and it gives no details.
- Whether non-members can take part in the events The documents say Upbit members can join without a reservation after verification at the ground-floor desk; they do not say whether others can.
- Visitor numbers and the cost of the renovation None of the documents gives them.