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Seven-Eleven Japan to launch Butter States Sandwich Ice nationwide on October 13

🇯🇵 Япония 07:54 Бизнес Техно2 Соцсети обновлено 20 ч назад первым сообщил GAME Watch

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Seven-Eleven Japan will release a limited-quantity “Butter States Sandwich Ice” at stores nationwide from October 13, priced at 257.04 yen. The sandwich ice is modelled on the Butter States Cookie sold at Seven Cafe, which the documents say has passed 20 million cumulative sales, and pairs fermented-butter ice with a fermented-butter-flavoured cookie and a crunchy fermented-butter chocolate.

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Seven-Eleven Japan will release a limited-quantity “Butter States Sandwich Ice” at Seven-Eleven stores nationwide from October 13. Game Watch and Livedoor News give the price as 257.04 yen. Mynavi News attributes the release to Morinaga Milk Industry rather than Seven-Eleven Japan, and gives the price as 257 yen. [ 1 , 2 , 3 ]

The sandwich ice is based on the “Butter States Cookie”, combining fermented-butter ice with a fermented-butter-flavoured cookie and a crunchy fermented-butter chocolate, according to the outlets. Mynavi News says the 75ml product uses fermented butter for 34% of the butter in it, and that rock salt from Lorraine in the cookie lifts the butter flavour. Game Watch describes it as a “reward ice cream” suited to relaxing on autumn evenings. [ 1 , 2 ]

“BUTTER STATE’s by Gin no Budō” is a butter-cookie specialty shop produced by Gin no Budō that was founded in Tokyo in 2021, the outlets say. Mynavi News reports that the Butter States Cookie sold at Seven Cafe has passed 20 million cumulative sales, and that a Butter States Crepe was also sold at Seven-Eleven in June 2026. [ 1 , 2 , 3 ]

Mynavi News says the item is limited in quantity, so sales end once stock runs out, and that some stores may not carry it. [ 1 ]

Почему это важно

The item moves the Butter States brand, a butter-cookie specialty shop produced by confectioner Gin no Budō, from cookies into ice cream sold through Seven-Eleven’s national convenience-store network. The documents give no sales targets or wider market context beyond the product details.

Ключевые факты

  • Seven-Eleven Japan will release “Butter States Sandwich Ice” at Seven-Eleven stores nationwide from October 13, in limited quantities. [ 1 , 2 , 3 ]
  • Game Watch and Livedoor News give the price as 257.04 yen; Mynavi News gives it as 257 yen. [ 1 , 2 , 3 ]
  • The product is a sandwich ice based on the “Butter States Cookie”, with fermented-butter ice, a fermented-butter-flavoured cookie and fermented-butter chocolate. [ 1 , 2 ]
  • Mynavi News says the 75ml item uses fermented butter for 34% of the butter in the product, and that the cookie contains Lorraine rock salt. [ 1 ]
  • Mynavi News says the Butter States Cookie, sold at Seven Cafe, has passed 20 million cumulative sales. [ 1 ]
  • Butter States by Gin no Budō is a butter-cookie specialty shop produced by Gin no Budō that was founded in Tokyo in 2021; a Butter States Crepe was also sold at Seven-Eleven in June 2026, according to Mynavi News. [ 1 , 2 , 3 ]
  • The item is limited in quantity and sales end when stock runs out, and some stores may not carry it. [ 1 ]

Подтверждено несколькими источниками

  • The item goes on sale at Seven-Eleven stores nationwide from October 13 in limited quantities. [ 1 , 2 , 3 ]
  • It is based on the “Butter States Cookie” and combines fermented-butter ice with a fermented-butter-flavoured cookie and fermented-butter chocolate. [ 1 , 2 ]
  • “BUTTER STATE’s by Gin no Budō” is a butter-cookie specialty shop produced by Gin no Budō that was founded in Tokyo in 2021. [ 1 , 2 , 3 ]

Пока неясно

  • Which company is releasing the product: Mynavi News attributes it to Morinaga Milk Industry, while Game Watch and Livedoor News attribute it to Seven-Eleven Japan. The two attributions come from different documents and the documents do not reconcile them.
  • The exact price: 257.04 yen in Game Watch and Livedoor News versus 257 yen in Mynavi News. The documents state different figures for the same product.

Что пишут местные СМИ

Технологические СМИBoth tech outlets presented the item as a product launch with ingredient and packaging details; Mynavi News added the volume, the share of fermented butter, the rock salt and the cookie’s cumulative sales record, while Game Watch described it as a “reward sweet” for autumn evenings and reproduced the brand’s own promotional text. [ 1 , 2 ]
Сообщества и соцсетиLivedoor News carried the same release text as Game Watch, including the brand’s promotional wording, without additional reporting. [ 3 ]

Хронология, местное время

  1. Mynavi News reports that Morinaga Milk Industry will release the sandwich ice, citing a 257-yen price and details including 75ml volume and 34% fermented butter. [ 1 ]
  2. Game Watch and Livedoor News report that Seven-Eleven Japan will release the item at stores nationwide from October 13, priced at 257.04 yen. [ 2 , 3 ]