Wildberries starts selling dynamic tour packages within Russia
In short
Wildberries, part of the RWB group, has begun selling dynamic tours to destinations inside Russia through its WB Travel service, the company said. Each package is assembled in real time from available flights and accommodation, and includes a flight and lodging. Booking is available in the Wildberries app and on its website, with payment by bank card, the SBP system or WB Wallet.
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Wildberries, part of the RWB group, has started selling dynamic tours to destinations inside Russia through its WB Travel service, according to CNews and iXBT, both of which cited company representatives. The packages are assembled in real time to match a traveller's request from flight and accommodation options available on the service. Booking is already open in the Wildberries application and on its website. [ 1 , 3 ]
To book, a user opens the “Туры” section, selects a destination within Russia and travel dates, after which the service generates available offers for those parameters. A tour consists of a flight and accommodation. Payment can be made by bank card, through the SBP system or with WB Wallet, and the company says round-the-clock WB Travel support is available at all stages of the trip. [ 1 , 3 ]
“We continue to expand the WB Travel assortment and make the service more convenient for travellers with the widest range of requirements — and now we can offer users a more flexible format of travel around Russia: the tourist chooses the destination and dates, tunes the holiday to their own needs and at the same time receives tour operator guarantees,” WB Travel head Taras Demura said, according to CNews. He added that dynamic packaging allows the service to cover destinations where classical tour operators do not always assemble ready-made packages. iXBT reported a similar company position without quoting him directly. [ 1 , 3 ]
WB Travel had previously been entered in the register of tour operators for the launch of dynamic packaging, a status the documents say allows it to provide comprehensive tourist services directly and to widen its offer. Tours from the service's strategic partner, the tour operator FUN&SUN, are also presented on WB Travel. [ 1 , 2 , 3 ]
Why it matters
The launch expands Wildberries from a marketplace into packaged travel sales, a segment where the company says dynamic packaging can reach destinations that traditional tour operators do not always serve with ready-made packages. WB Travel had already been entered in the register of tour operators for dynamic packaging, which the documents say allows it to provide comprehensive tourism services directly. The coverage concerns domestic Russian travel only, so its relevance outside the country is limited.
Key facts
- Wildberries, which is part of the RWB group, launched sales of dynamic tours to destinations within Russia. [ 1 , 2 , 3 ]
- Tours are generated in real time from available flight and accommodation options on the WB Travel service. [ 1 , 3 ]
- A tour consists of a flight and accommodation. [ 1 , 3 ]
- Booking is available in the Wildberries application and on the website. [ 1 , 3 ]
- Payment can be made by bank card, through the SBP system or with WB Wallet. [ 1 , 3 ]
- WB Travel previously entered the register of tour operators for dynamic packaging. [ 1 , 2 , 3 ]
- Tours from the service's strategic partner, the tour operator FUN&SUN (also written Fun&Sun), are also offered on WB Travel. [ 1 , 3 ]
Confirmed by several sources
- Wildberries launched sales of dynamic tours to destinations within Russia. [ 1 , 2 , 3 ]
- Tours are formed in real time and consist of a flight and accommodation. [ 1 , 3 ]
- Bookings can be made through the Wildberries app and website. [ 1 , 3 ]
- Payment options are bank card, SBP and WB Wallet. [ 1 , 3 ]
- WB Travel had previously been entered in the register of tour operators for dynamic packaging. [ 1 , 2 , 3 ]
- Tours from partner operator FUN&SUN are available on WB Travel. [ 1 , 3 ]
Still unclear
- No prices, number of destinations or booking volumes were given. None of the documents states figures for the new service, so its scale cannot be assessed.
- All documents describe only routes inside Russia; it is not stated whether the service covers trips abroad. The documents mention internal destinations only, leaving the scope of the offer open.
- The quotation from WB Travel head Taras Demura appears in only one document. It is a single-source statement attributed to the company, and no other outlet repeats it.
What local media are saying
Timeline, local time
- CNews publishes its report on the start of dynamic tour sales on Wildberries. [ 1 ]
- TASS publishes a feed item on the launch, noting WB Travel's earlier entry in the tour operator register. [ 2 ]
- iXBT publishes its report, citing the RWB press service and describing the booking and payment process. [ 3 ]