Wildberries tests mobile pickup point delivery in Russia’s Tver region
Version 2: The core announcement is unchanged; coverage has widened with additional outlets and new market context on the slowdown in pickup-point growth and pickup-point economics.
In short
Wildberries, part of the RWB group, has begun testing order delivery through a mobile pickup point — an “avtolavka” — in the Tver region, the company’s press service said. The pilot, carried out with the regional Ministry of Industry and Trade, covers 12 settlements in the Krasnokholmsky municipal district that have no standard Wildberries pickup points. The vehicle is to visit the settlements on a fixed schedule four days a week, and the company says it will assess the test and consider scaling the format up.
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Wildberries, which is part of the RWB group, has begun test delivery of orders through a mobile pickup point — an “avtolavka” — in the Tver region, the company’s press service said. RBC, Interfax, CNews, TASS, iXBT, Kommersant and vc.ru all reported the start of the test. [ 1 , 2 , 3 , 4 , 5 , 6 , 7 ]
The pilot covers 12 settlements in the Krasnokholmsky municipal district where there are no standard Wildberries pickup points, and is being carried out together with the region’s Ministry of Industry and Trade, according to Interfax, CNews and iXBT. The settlements named at this stage are Polyany, Trofimovo, Rogachevo, Bekren, Dor, Mogochi, Remenniki, Yurovo, Zhelobni, Bolshoye Rogozino, Khvoshchino and Chernaya, Interfax, CNews and Kommersant reported. [ 2 , 3 , 5 , 6 ]
CNews and iXBT reported that the vehicle will arrive on a set schedule four days a week: on Tuesdays and Saturdays in Dor, Mogochi, Remenniki, Yurovo, Zhelobni, Bolshoye Rogozino, Khvoshchino and Chernaya, and on Wednesdays and Sundays in Polyany, Trofimovo, Rogachevo and Bekren. To use the format, residents order on the Wildberries website or app, choose courier delivery and give their address; the order then goes to the Wildberries pickup point in Krasny Kholm, from where the avtolavka carries it onward, according to CNews, iXBT and Kommersant. [ 3 , 5 , 6 ]
Tatyana Kim, head of RWB and founder of Wildberries, said through the press service that it matters to the company that residents of different settlements have equal access to the marketplace assortment regardless of the distance to the nearest pickup point, and that the “avtolavka” format will let residents of small villages receive goods in their own settlement, Interfax and CNews reported. Interfax also reported that the project is aimed at settlements with an average population of 60 people and that the company reduced the delivery price — orders from 1,500 rubles are free — with the available text ending there. [ 2 , 3 ]
Kommersant placed the launch in a market context, citing Yandex Maps data that the growth rate of new pickup points in Russia has slowed: over the year their number rose 25% to about 260,000 points nationwide, against a 33% increase a year earlier. Kommersant said analysts believe attacks on the logistics infrastructure of the largest market players, Ozon and Wildberries, also affected pickup-point development. Kommersant also cited analyst data for August 2026 that most pickup points have profitability of 5–10%, with rent making up as much as 40% of expenses, and said a mobile point addresses low order density without opening a stationary facility in every small settlement. Scaling the avtolavka format will depend on whether the more complex transport and additional costs can be offset, Kommersant reported. [ 6 ]
After the testing is completed, the company will assess the results and consider scaling the format to other municipalities and settlements, according to Interfax, CNews, iXBT and Kommersant. [ 2 , 3 , 5 , 6 ]
Why it matters
The test is an attempt by a large Russian marketplace to serve very small and remote settlements that cannot support a stationary pickup point, according to the company and to Kommersant’s account of the economics. Kommersant reported that scaling the format will depend on whether the more complex transport and extra costs can be offset. For readers outside Russia, the pilot is a domestic logistics experiment with limited direct impact.
Key facts
- Wildberries, which is part of the RWB group, has begun test delivery of orders through a mobile pickup point — an “avtolavka” — in the Tver region. [ 1 , 2 , 3 , 4 , 5 , 6 , 7 ]
- The pilot covers 12 settlements in the Krasnokholmsky municipal district where there are no standard Wildberries pickup points. [ 2 , 3 , 4 , 5 , 6 ]
- It is being carried out together with the region’s Ministry of Industry and Trade. [ 2 , 3 , 5 ]
- The settlements named at the first stage are Polyany, Trofimovo, Rogachevo, Bekren, Dor, Mogochi, Remenniki, Yurovo, Zhelobni, Bolshoye Rogozino, Khvoshchino and Chernaya. [ 2 , 3 , 6 ]
- The vehicle with orders is to arrive on a set schedule four days a week. [ 2 , 3 , 5 , 6 ]
- Customers order on the Wildberries website or app, choose courier delivery and give their address; the order then goes to a pickup point in Krasny Kholm, from where the avtolavka takes it onward. [ 3 , 5 , 6 ]
- Tatyana Kim, head of RWB and founder of Wildberries, said through the press service that the format is meant to give residents of small villages equal access to the marketplace assortment without travelling to a pickup point. [ 2 , 3 ]
- After testing, the company will assess the results and consider scaling the project to other municipalities and settlements. [ 2 , 3 , 5 , 6 ]
Confirmed by several sources
- Wildberries, part of the RWB group, has begun test delivery of orders through a mobile pickup point in the Tver region. [ 1 , 2 , 3 , 4 , 5 , 6 , 7 ]
- The pilot covers 12 settlements in the Krasnokholmsky municipal district that lack standard Wildberries pickup points. [ 2 , 3 , 4 , 5 , 6 ]
- The project is being implemented together with the regional Ministry of Industry and Trade. [ 2 , 3 , 5 ]
- Tatyana Kim, head of RWB and founder of Wildberries, said the aim is equal access to the marketplace assortment regardless of distance to the nearest pickup point. [ 2 , 3 ]
- The vehicle is to arrive on a fixed schedule four days a week. [ 2 , 3 , 5 , 6 ]
- The company will evaluate the test and consider expanding the format to other municipalities and settlements. [ 2 , 3 , 5 , 6 ]
Still unclear
- The full conditions of the reduced delivery cost. Interfax reported that the company lowered the delivery price and that orders from 1,500 rubles are free, but the available article text was cut off there; no other document gives the terms.
- Which settlements the format might be extended to after the test. The documents say only that the company will consider scaling the project once testing ends.
- Whether attacks on the logistics infrastructure of Ozon and Wildberries affected the growth of pickup points. Only Kommersant cites this, attributing it to analysts alongside Yandex Maps data; no other document mentions it.
What local media are saying
Timeline, local time
- RBC reports, citing the Wildberries press service, that the company has begun testing delivery via a mobile pickup point in the Tver region. [ 1 ]
- Interfax publishes the RWB press release with the pilot’s details, Tatyana Kim’s comment, the 60-resident settlement target and the reduced delivery terms. [ 2 ]
- CNews reports the launch and adds the delivery schedule by day of the week and the ordering procedure. [ 3 ]
- TASS reports the launch and the 12 settlements covered. [ 4 ]
- iXBT reports the launch, the schedule and the ordering procedure. [ 5 ]
- Kommersant reports the launch and adds Yandex Maps data on pickup-point growth and analyst figures on pickup-point profitability and rents. [ 6 ]
- vc.ru reports the start of testing through a “mobile pickup point” serving small settlements several times a week. [ 7 ]