Home & Shopping adopts AI counterfeit monitoring with FAIKERZ
In short
Home & Shopping said on Oct 6 that it has introduced an AI-based counterfeit-product monitoring system, describing it as a first for the home shopping industry, in cooperation with AI fake-goods monitoring company FAIKERZ. The system screens suspect items by analysing product images, names, prices and distribution channels, and flagged products are pulled from sale pending a review. The company said the step is an extension of its customer-centred quality management.
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Home & Shopping said on Oct 6 that it has introduced an AI-based counterfeit-product monitoring system, describing it as a first for the home shopping industry and saying it was set up in cooperation with FAIKERZ, an AI-based fake-goods monitoring company. The company said the system is intended to block the possible distribution of counterfeit products in advance and prevent customer harm. [ 1 , 2 , 3 ]
According to the company, the AI technology analyses product images, product names, selling prices and distribution channels, and screens out postings suspected of being counterfeit. Newsis and Asia Economy also say sales patterns are among the data analysed. When a suspected fake item is found, sales are stopped immediately; the company then reviews the explanation submitted by the partner company and the product's authenticity before deciding whether to resume sales. [ 1 , 2 , 3 ]
Counterfeit suspicions raised through customer voice-of-customer reports go through physical verification with a specialist institution, and parallel-import luxury items sold on air are sold only if they pass verification by the Trade-related Intellectual Property Rights Protection Association (TIPA), the company said. Monitoring continues after broadcast to manage quality and authenticity issues, with additional verification if customers raise concerns. [ 1 , 2 ]
Newsis reported that the introduction follows a series of cases in which brokers distributing counterfeit goods, including Chinese-made fake cosmetics and health functional foods, were caught. The other documents do not mention that background. [ 1 ]
Home & Shopping said the move is an extension of its customer-centred quality management activities. A company representative said it is “continuously upgrading counterfeit monitoring and quality management systems so that customers can buy products with confidence,” and added that it will further strengthen product verification and quality control to contribute to a distribution environment customers can trust and to sound distribution order. Maeil Business also reported that the company uses VOC data to screen products with weak quality and manage risk factors in advance, and is strengthening the provision of accurate product information to reduce consumer misunderstanding of product characteristics. [ 1 , 2 , 3 ]
Why it matters
The move puts an AI screening layer into a domestic home shopping channel's product pipeline, a step the company frames as preventing customer harm from fake goods. For a retail sector that sells largely through broadcast and repeat customers, how such monitoring is applied to suppliers and parallel-import luxury items could shape verification expectations across the industry. The documents give no figures on cost, coverage or expected effect.
Key facts
- Home & Shopping said it has built an AI-based monitoring system to block the possible distribution of counterfeit products and prevent customer harm. [ 1 , 2 , 3 ]
- The company said it is the first in the home shopping industry to set up a cooperation framework with FAIKERZ, an AI-based fake-goods monitoring company. [ 1 , 3 ]
- The AI technology analyses product images, product names, selling prices and distribution channels to screen postings suspected of being counterfeit. [ 1 , 2 , 3 ]
- Newsis and Asia Economy also list sales patterns among the data the system analyses. [ 1 , 2 ]
- When a suspected counterfeit is found, sales are halted immediately, the partner company's submitted explanation and authenticity are reviewed, and a decision is made on whether to resume sales. [ 1 , 2 , 3 ]
- Counterfeit suspicions raised through customer voice-of-customer reports go through a physical verification process with a specialist institution, according to the company. [ 1 , 2 ]
- Parallel-import luxury items sold on air are sold only if they pass verification by the Trade-related Intellectual Property Rights Protection Association (TIPA), the company said. [ 1 , 2 ]
- Home & Shopping said it uses VOC data to screen products with weak quality and manage risk factors in advance, and is strengthening the provision of accurate product information. [ 3 ]
Confirmed by several sources
- Home & Shopping has introduced an AI-based counterfeit-product monitoring system. [ 1 , 2 , 3 ]
- The system was set up in cooperation with AI fake-goods monitoring company FAIKERZ. [ 1 , 2 , 3 ]
- Suspected counterfeit items are pulled from sale immediately and reviewed before any decision to resume selling. [ 1 , 2 , 3 ]
- Parallel-import luxury products sold on air must pass verification by TIPA. [ 1 , 2 ]
Still unclear
- Whether the monitoring system is already fully operating or still being rolled out. The documents say the system was introduced and built, but do not state an operating start date or current scope.
- How many products, categories or suppliers the system covers. No figures on coverage, cost or expected volume appear in any document.
- The reported trigger for the move — a series of cases in which brokers distributing Chinese-made fake cosmetics and health functional foods were caught. Only Newsis (document 1) mentions this background; the other two documents do not.