Secondhand platform Bungaejangter to hold first “Bungae Day” on Oct 9
In short
Bungaejangter, a South Korean secondhand goods platform, said it will hold its first one-day “Bungae Day” shopping event on Oct 9, Hangul Day, with instant discount coupons for purchases made through its safe payment. The company said the coupon value, eligible categories and minimum purchase conditions will only be disclosed on the day. Rival Daangn is scheduled to hold its own first “Daangn Day” the next day, Oct 10, with free shipping on delivery-based purchases.
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Bungaejangter, a South Korean platform for secondhand goods, said on Oct 7 that it will hold a one-day shopping event called “Bungae Day” on Oct 9, Hangul Day. Maeil Business and ZDNet Korea described it as the company's first event named after its own service; Newsis also reported a coupon promotion tied to the 9th. [ 1 , 2 , 3 ]
Under the plan, the platform will issue a “Baro Coupon” in its app from 00:00 to midnight on Oct 9. The coupon is applied as an immediate discount on the payment amount when a buyer purchases an item using the platform's escrow-based safe payment, in which the company holds the money until the purchase is confirmed and then pays the seller. The company said the discount amount, the categories it applies to and any minimum payment conditions will be disclosed on the event day. A pre-notice page opened on Oct 6, where users could mark items in advance and check the conditions before buying. [ 2 , 3 ]
According to the company, about 37 million items were listed on Bungaejangter across 601 categories as of Oct 1, spanning digital devices such as smartphones, cameras and game consoles, as well as fashion, luxury goods, watches and jewellery, figures and Lego, and trading cards. Both outlets said not all listed products are covered by the coupons and that the applicable range depends on the conditions released that day. Bungaejangter charges no purchase fee, and for items such as luxury goods and watches it links an authenticity inspection service called “Bungae Care.” [ 2 , 3 ]
ZDNet Korea framed the event as part of a wider contest between secondhand platforms, noting that Daangn plans its first “Daangn Day” on Oct 10, one day later. Daangn is working with CJ Logistics to offer free shipping up to five times per person on “Baro Purchase” items, according to that report. The outlet said the near-simultaneous events show secondhand trading expanding beyond in-person deals into a shopping experience similar to general e-commerce, with Daangn extending transactions nationwide through delivery and Bungaejangter emphasising escrow-based non-face-to-face trading and higher-priced goods. [ 3 ]
Bungaejangter began its service in 2011 and marks its 15th anniversary this year, ZDNet Korea reported, adding seasonal events such as a “Bungae New Year Market” and now “Bungae Day.” A Bungaejangter official said the event was intended to offer users a smart and sustainable recommerce experience through its large pool of items, and that the company would keep developing seasonal recommerce events. [ 2 , 3 ]
Why it matters
The two events fall on consecutive days, which ZDNet Korea read as competition among secondhand platforms imitating the “○○ Day” shopping festivals long used by e-commerce sites. The coverage presents the promotions as part of a shift in secondhand trading from in-person deals toward delivery-based, platform-mediated shopping. Each outlet gives no further basis for significance beyond the companies' own plans.
Key facts
- Bungaejangter will hold its first “Bungae Day” on Oct 9, Hangul Day, running for one day. [ 1 , 2 , 3 ]
- The “Baro Coupon” will be issued in the app from 00:00 to midnight on Oct 9 and applied as an immediate discount on purchases made with the platform's escrow-based safe payment. [ 2 , 3 ]
- The company said the discount amount, applicable categories and minimum payment conditions will be published on the event day. [ 2 , 3 ]
- A pre-notice page for wishlisting items opened on Oct 6. [ 2 ]
- As of Oct 1, Bungaejangter had about 37 million listings across 601 categories; not all listings are eligible for the coupons. [ 2 , 3 ]
- Bungaejangter charges no purchase fee, holds buyer payments in escrow until purchase is confirmed, and runs an authentication service called “Bungae Care” for luxury goods and watches. [ 2 , 3 ]
- Daangn plans its first “Daangn Day” on Oct 10, offering free shipping up to five times per person for “Baro Purchase” items in partnership with CJ Logistics. [ 3 ]
Confirmed by several sources
- Bungaejangter announced it will hold a one-day “Bungae Day” shopping event on Oct 9. [ 1 , 2 , 3 ]
- Coupons will be issued through the app from 00:00 to midnight on Oct 9 and applied to purchases made with the platform's safe payment. [ 2 , 3 ]
- The company said the discount amount, applicable categories and minimum purchase conditions will be disclosed on the event day. [ 2 , 3 ]
- Bungaejangter had about 37 million listings across 601 categories as of Oct 1. [ 2 , 3 ]
- Bungaejangter charges no purchase fee and uses escrow-based settlement for transactions. [ 2 , 3 ]
Still unclear
- The size of the discount, which categories it covers and the minimum spend required. Maeil Business and ZDNet Korea both say the company will publish the conditions on Oct 9, so they are not yet known.
- How many of the roughly 37 million listings will be eligible for the coupons. Both outlets say not all listed products are covered, but the scope depends on conditions to be released on the event day.
- Details of Daangn's “Daangn Day,” including the free-shipping terms. Only ZDNet Korea reports the Oct 10 event and the partnership with CJ Logistics; no other document in this set mentions it.
What local media are saying
Timeline, local time
- Newsis reports a coupon promotion tied to the “Bungae Day” shopping event on the 9th. [ 1 ]
- Maeil Business reports Bungaejangter will hold its first “Bungae Day” on Oct 9, with the “Baro Coupon” issued from 00:00 to midnight. [ 2 ]
- ZDNet Korea reports the event and notes Daangn's planned “Daangn Day” on Oct 10. [ 3 ]
- Coupon issuance for the Oct 9 “Bungae Day” is scheduled to begin and run until midnight. [ 2 , 3 ]