Shinsegae announces fashion promotions with about 250 brands through Oct. 25

Shinsegae Department Store announced men’s and women’s fashion promotions involving about 250 brands at all its stores through Oct. 25. The retailer said on Oct. 19 that the events would feature autumn and winter products alongside discounts and purchase-linked benefits. Men’s offerings focus on winter outerwear, including coats and padded jackets, while the women’s event includes domestic clothing labels, overseas designers, contemporary fashion and accessories. The company is also running brand-specific discount events during the promotion. [ 1 , 2 , 3 ]

A concurrent card promotion involves Citi, Samsung, Shinhan, Hana and BC Baro (BC바로). Under event conditions, shoppers can receive up to 7% of spending in shopping points provided by Shinsegae. Newsis reported that this reward applies to qualifying purchases with Citi and Hana partner cards at participating luxury, fashion and accessories brands. Other offers include card-specific interest-free instalments, department-store app coupons and Hana Card cashback. At brands participating in both the fashion and card events, coupons and gifts can be combined subject to the relevant conditions. [ 1 , 2 , 3 ]

Pop-up stores are also planned at major locations. The Gangnam store will host Max Mara, while Centum City will feature a C.P. Company padded-jacket pop-up with products exclusive to South Korea. A separate sable and mink promotion involving nine brands offers Shinsegae gift certificates of up to 10% depending on spending with partner cards. Newsis reported that customers spending at least 500,000 won across categories in one day through Oct. 25 can receive an embroidered tote bag while limited supplies last. The retailer’s online channel also offers a 12% basket discount. [ 1 , 2 ]