Hyundai Department Store gives 300 mln won for Nepal flood recovery
Version 3: Re-reporting on the same donation adds one outlet’s description of the Nepal flooding as a glacial lake outburst flood and a further business outlet carrying the company’s announcement, with no new figures or claims.
In short
Hyundai Department Store said it delivered 300 million won to Habitat for Humanity Korea to support recovery in flood-hit areas of Nepal and housing reconstruction there. The money came from a customer point campaign on the group’s H Point app from Aug. 28 to Sep. 13 — 14,266 customers gave 50 million points, which the company matched for 100 million won — plus 200 million won in profits from a nationwide fashion discount event. Hankook Ilbo reported the funds were handed over at a ceremony at Habitat for Humanity Korea’s headquarters in Seoul on Oct. 2, and Seoul Economic Daily described the flooding as caused by a glacial lake outburst.
Read the full story 2 min read
Hyundai Department Store said it delivered 300 million won to the non-profit housing group Habitat for Humanity Korea to help people affected by flooding in Nepal, with the money to be used for recovery in flood-hit areas and for rebuilding housing. Yonhap and five business outlets reported the donation. [ 1 , 2 , 3 , 4 , 5 , 6 , 7 ]
The company said the funds came from three sources. It ran a “Nepal Great Flood Emergency Fundraising” campaign on the Hyundai Department Store Group’s integrated membership H Point app from Aug. 28 to Sep. 13, in which 14,266 customers donated 50 million points and the company matched the customer total to make 100 million won. It added 200 million won in profits from a fashion discount event themed “We join Nepal flood relief” held at department stores and outlets nationwide. Hankook Ilbo and Seoul Economic Daily said the discount event ran from Sep. 4 to 10; Yonhap said only that it took place at stores nationwide. [ 1 , 3 , 4 , 6 ]
Hyundai Department Store President Jung Ji-young said in the reports that “the hearts of customers who shared the points they had accumulated in daily life and sympathised with the purpose of the relief came together” to make the donation possible. She said she hoped it would help Nepal’s flood victims recover their daily lives, adding that the company would continue charitable work with its customers. [ 1 , 3 , 4 , 5 , 6 ]
Hankook Ilbo reported that the donation was handed over at a ceremony at Habitat for Humanity Korea’s headquarters in Seoul on Oct. 2, attended by Yang Myeong-seong, Hyundai Department Store’s executive in charge of sales strategy, and Habitat Korea chair Ma Hee-ja. No other document mentions a handover event. Seoul Economic Daily described the flooding in Nepal as a glacial lake outburst flood; the other documents refer to the flooding without giving a cause. [ 3 , 6 ]
The documents do not name the specific areas in Nepal that will receive the funds, and give no figures for damage or the number of people affected by the flooding. [ 1 , 3 , 4 , 5 , 6 ]
Why it matters
The donation is a charitable contribution by a major South Korean retailer toward flood recovery in Nepal, which the documents say suffered flooding damage. Coverage by a national wire service and several business newspapers gives the contribution a public profile in South Korea. The documents give no assessment of the flooding’s scale or of the donation’s effect.
Key facts
- Hyundai Department Store said it delivered 300 million won to Habitat for Humanity Korea for Nepal flood recovery. [ 1 , 2 , 3 , 4 , 5 , 6 , 7 ]
- The funds were raised through a customer point campaign on the Hyundai Department Store Group’s H Point app from Aug. 28 to Sep. 13, a matching grant and profits from a fashion discount event. [ 1 , 3 , 4 , 5 , 6 ]
- 14,266 customers donated 50 million points, and the company matched the customer total to make 100 million won. [ 1 , 3 , 4 , 6 ]
- The company added 200 million won in profits from a fashion discount event themed “We join Nepal flood relief” at department stores and outlets nationwide. [ 1 , 3 , 4 , 6 ]
- The donation is to be used for recovery in flood-hit areas of Nepal and housing reconstruction support. [ 1 , 3 , 4 , 5 , 6 ]
- Hyundai Department Store President Jung Ji-young said customers’ participation made the donation possible and expressed hope it would help victims recover their daily lives. [ 1 , 3 , 4 , 5 , 6 ]
- Hankook Ilbo reported the donation was handed over at a ceremony at Habitat for Humanity Korea’s headquarters in Seoul on Oct. 2. [ 3 ]
- Seoul Economic Daily described the flooding as a glacial lake outburst flood. [ 6 ]
Confirmed by several sources
- Hyundai Department Store delivered 300 million won for Nepal flood relief. [ 1 , 2 , 3 , 4 , 5 , 6 , 7 ]
- The donation was delivered to Habitat for Humanity Korea. [ 1 , 2 , 3 , 4 , 5 , 6 , 7 ]
- The funds came from a customer point donation campaign, a matching grant and profits from a fashion discount event. [ 1 , 3 , 4 , 5 , 6 ]
- The donation is to be used for recovery in flood-hit areas and housing reconstruction support. [ 1 , 3 , 4 , 5 , 6 ]
- Hyundai Department Store President Jung Ji-young said customers’ participation made the donation possible. [ 1 , 3 , 4 , 5 , 6 ]
Still unclear
- Where and when the donation was handed over, and who attended. Only Hankook Ilbo reports a ceremony on Oct. 2 at Habitat for Humanity Korea’s headquarters in Seoul, naming Yang Myeong-seong, the company’s sales strategy executive, and Ma Hee-ja, the Habitat Korea chair; the other documents do not mention a handover event.
- The exact dates of the fashion discount event. Hankook Ilbo and Seoul Economic Daily say the event ran Sep. 4 to 10, while Yonhap describes it only as being held at department stores and outlets nationwide without giving dates.
- The specific locations in Nepal that will receive the funds. The documents refer to flood-hit areas but do not name any locations.
- The scale of the flooding in Nepal and the number of people affected. The documents mention flood victims and recovery but give no figures on damage or casualties; only Seoul Economic Daily attributes the flooding to a glacial lake outburst.
What local media are saying
Timeline, local time
- Hankook Ilbo reports the donation ceremony was held at Habitat for Humanity Korea’s headquarters in Seoul, with Hyundai Department Store’s Yang Myeong-seong and Habitat Korea chair Ma Hee-ja attending. [ 3 ]
- Yonhap reports Hyundai Department Store delivered 300 million won to Habitat for Humanity Korea for Nepal flood recovery and details the fundraising. [ 1 ]
- Seoul Shinmun publishes a headline saying Hyundai Department Store delivered 300 million won in Nepal flood relief after collecting customer donations. [ 2 ]
- Hankook Ilbo reports the donation, the campaign and event breakdown, the Seoul handover ceremony and the company president’s comments. [ 3 ]
- Dong-A Ilbo reports the 300 million won donation and the composition of the funds. [ 4 ]
- Maeil Business reports the 300 million won donation, the matching grant and the discount event proceeds. [ 5 ]
- Seoul Economic Daily reports the donation and describes the Nepal flooding as a glacial lake outburst flood. [ 6 ]
- Korea Economic Daily publishes a headline reporting the 300 million won donation for Nepal flood recovery. [ 7 ]