Ulsan HD to hold Seoul pop-up event marking Lee Dong-gyeong's 10-10 season
In short
Ulsan HD said it will hold a pop-up event on Oct 12 at the Onsen Tendon Gwanghwamun branch in Seoul to mark Lee Dong-gyeong's 10 goals and 10 assists this season. Lee reached double digits in both categories with a goal and an assist against Incheon United on Sept 12, and both outlets say he is the first domestic player to reach 10-10 in two consecutive seasons. Fans can reserve places on Naver from noon on Oct 9.
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Ulsan HD will hold a pop-up event on Oct 12 at the Onsen Tendon Gwanghwamun branch in Seoul's Jongno district to mark midfielder Lee Dong-gyeong's 10 goals and 10 assists this season, the club announced on Oct 6. According to Yonhap, the event is built around Lee's nickname “Ten-dong-gyeong”, which fans gave him because he wears the number 10 while compiling the 10-10 record. [ 2 ]
Lee recorded one goal and one assist in the K League 1 round 29 match against Incheon United on Sept 12, reaching double figures in both categories. Yonhap reported he has 11 goals and 10 assists this season and that he is the first domestic player to join the 10-10 club in two consecutive seasons. Chosun Ilbo, in its feed summary, reported the same two-season first and added that Lee also became the first Ulsan player to reach 10-10 over a full season, a claim the other outlet did not repeat. [ 1 , 2 ]
At the pop-up, a special menu called “Tenten-dong” containing 10 ingredients will be sold in limited quantities, and fan events will run from 11:00 to 13:00 in two sessions, Yonhap reported. It said 100 fans who reserve in advance, 50 per session, will be invited and given 10-10 commemorative items, and that 40 fans wearing Ulsan uniforms or carrying club goods will have their meal paid for by Lee. Reservations open on Naver at noon on Oct 9. [ 2 ]
Lee will take on the role of “daily manager” for the event, and the club said he obtained a health certificate to comply with hygiene rules and prepared actively for the occasion. Chosun Ilbo described the event as marking the transition of the “Ten-dong-gyeong” meme into an offline pop-up. [ 1 , 2 ]
Why it matters
The event turns a statistical milestone into a fan-facing marketing occasion, with the club building a menu and a fan benefit scheme around Lee's nickname “Ten-dong-gyeong”. For Ulsan HD, the club's own promotional push is being carried by national outlets, which broadens the reach of a domestic league record beyond the club's own channels. The documents give no indication of impact beyond the celebration and the fan event.
Key facts
- Ulsan HD will hold a pop-up event on Oct 12 at the Onsen Tendon Gwanghwamun branch in Seoul's Jongno district. [ 2 ]
- Lee Dong-gyeong recorded one goal and one assist in the K League 1 round 29 match against Incheon United on Sept 12. [ 1 , 2 ]
- Lee has 11 goals and 10 assists this season, reaching double figures in both, according to Yonhap. [ 2 ]
- Both outlets say Lee is the first domestic player to reach the 10-10 mark in two consecutive seasons. [ 1 , 2 ]
- Fans gave Lee, who wears number 10, the nickname “Ten-dong-gyeong”, which the club used as the theme for the event. [ 1 , 2 ]
- The event includes limited sales of a special “Tenten-dong” dish with 10 ingredients and two fan event sessions from 11:00 to 13:00. [ 2 ]
- Reservations open on Naver at noon on Oct 9, and Lee has obtained a health certificate to take part as a “daily manager”, the club said. [ 2 ]
Confirmed by several sources
- Lee Dong-gyeong recorded one goal and one assist against Incheon United on Sept 12 to reach double figures in goals and assists. [ 1 , 2 ]
- Lee is the first domestic player to reach 10-10 in two consecutive seasons, according to both outlets. [ 1 , 2 ]
- Ulsan HD is organising an offline pop-up event to mark the achievement. [ 1 , 2 ]
Still unclear
- Chosun Ilbo reports that Lee also became the first Ulsan player to reach the 10-10 mark over a full season. This claim appears only in document 1 and was not repeated by the other outlet.
- The documents do not say how many fans in total can attend the pop-up event or what happens after the advertised sessions. Only the pre-reservation and uniformed-fan numbers are given, and only by one outlet.
What local media are saying
Timeline, local time
- Lee Dong-gyeong scores one goal and provides one assist against Incheon United in K League 1 round 29 (Sept 12). [ 1 , 2 ]
- Chosun Ilbo publishes its report on the planned event (Oct 6). [ 1 ]
- Yonhap publishes Ulsan HD's announcement of the pop-up event (Oct 6). [ 2 ]
- Fan event reservations open on Naver (Oct 9). [ 2 ]
- Pop-up fan events begin in two sessions at the Onsen Tendon Gwanghwamun branch in Seoul (Oct 12). [ 2 ]
- Fan event sessions end (Oct 12). [ 2 ]