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Lamborghini shows Urus SE Performante and Revuelto SV in Seoul, first in Asia-Pacific

🇰🇷 South Korea, Seoul 17:03 Autos Business7 Tech updated 4 d ago first reported by 전자신문

In short

Lamborghini unveiled the plug-in hybrid Urus SE Performante SUV and the V12 hybrid Revuelto SV at its first Lamborghini Day Korea, held on 8 October at Grand Walkerhill Seoul, the first showing of both models in Asia-Pacific. The Urus SE Performante produces 812 horsepower and the Revuelto SV, limited to 1,963 units, 1,065 horsepower. Korea was Lamborghini's second-largest market in Asia-Pacific and sixth worldwide by deliveries in the first half of 2026, and the company marked its 3,000th delivery in the country.

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Lamborghini unveiled two hybrid models, the Urus SE Performante SUV and the Revuelto SV, in Korea on 8 October, the first time either has been shown in Asia-Pacific. They were presented at Lamborghini Day Korea, held at Grand Walkerhill Seoul in Gwangjin-gu, the first brand event of its kind the company has held in Korea. Executives who attended included chairman and CEO Stephan Winkelmann, chief marketing and sales officer Federico Foschini (페데리코 포스키니), design director Mitja Borkert (밋챠 보커트) and Asia-Pacific head Francesco Scardaoni (프란체스코 스카르다오니), according to Seoul Economic Daily. [ 1 , 2 , 3 , 4 , 5 , 6 , 7 ]

The Urus SE Performante is a plug-in hybrid SUV combining a 4.0-litre V8 twin-turbo engine with an electric motor for 812 horsepower and 1,000 Nm. It reaches 100 km/h in 3.3 seconds and 200 km/h in 10.8 seconds, with a top speed of 312 km/h. Chosun Ilbo reported that it is 32 kg lighter than the Urus SE, using carbon fibre in the body and titanium in the exhaust, and that chief technology officer Fermin Soneira (페르민 소네이라) said body roll in corners was cut by 55% compared with the previous Urus Performante. [ 1 , 2 , 3 , 5 , 6 , 7 ]

The Revuelto SV pairs a 6.5-litre V12 engine with three electric motors and a 7.3 kWh battery for 1,065 horsepower and 1,425 Nm. It reaches 100 km/h in 2.4 seconds and 200 km/h in 6.7 seconds. Most outlets give its top speed as more than 345 km/h, while Chosun Ilbo gives 348 km/h. Production is limited to 1,963 units to mark Lamborghini's founding year of 1963, and the company describes it as its most powerful and fastest production model. [ 1 , 2 , 3 , 5 , 6 , 7 ]

Chosun Ilbo reported Korean starting prices including VAT of 351,230,400 won for the Urus SE Performante and 883,332,677 won for the Revuelto SV. Seoul Shinmun put estimated US starting prices at about $300,000 and $740,000. [ 5 , 7 ]

Korea was Lamborghini's second-largest market in Asia-Pacific and sixth-largest worldwide by deliveries in the first half of 2026, and the company marked its 3,000th delivery in the country at the event. Winkelmann said the Asia-Pacific debut of the two models showed the importance of the region. Chosun Ilbo quoted him as saying Korea has many young customers and is growing fast, and that Lamborghini will strengthen its owner community there. Seoul Shinmun, citing KAIDA, reported 403 new Lamborghini registrations in Korea in January to September, up 22.5% from a year earlier. [ 2 , 3 , 5 , 6 , 7 ]

The event also displayed the Temerario coupe, Countach, Murcielago Roadster and Aventador SVJ, with a live sketch by Borkert and an exhibit of the Ad Personam personalisation programme. [ 2 , 3 ]

Why it matters

Business outlets presented the Asia-Pacific debut and the attendance of senior executives as a sign of how much weight Lamborghini gives the Korean market, which ranked sixth of its markets worldwide by first-half deliveries. Seoul Shinmun framed the launch as part of growing competition among supercar brands in Korea, citing KAIDA data showing Lamborghini registrations up 22.5% in January to September while Ferrari's fell 35.2%.

Key facts

  • Lamborghini unveiled the Urus SE Performante and the Revuelto SV in Korea on 8 October, the first showing of both in Asia-Pacific. [ 1 , 2 , 3 , 5 , 6 , 7 ]
  • The models were shown at Lamborghini Day Korea at Grand Walkerhill in Gwangjin-gu, Seoul. [ 2 , 5 , 6 , 7 ]
  • It was the first Lamborghini Day held in Korea. [ 2 , 3 , 5 , 6 ]
  • The Urus SE Performante produces 812 horsepower, reaches 100 km/h in 3.3 seconds and has a top speed of 312 km/h. [ 1 , 2 , 3 , 5 , 6 , 7 ]
  • The Revuelto SV produces 1,065 horsepower and will be built in 1,963 units. [ 2 , 3 , 5 , 6 , 7 ]
  • Korea was Lamborghini's second-largest market in Asia-Pacific and sixth-largest in the world by deliveries in the first half of 2026. [ 2 , 3 , 5 , 6 ]
  • Lamborghini marked its 3,000th cumulative vehicle delivery in Korea at the event. [ 2 , 3 , 6 , 7 ]
  • Chosun Ilbo reported Korean starting prices including VAT of 351,230,400 won for the Urus SE Performante and 883,332,677 won for the Revuelto SV. [ 5 ]

Confirmed by several sources

  • The Urus SE Performante and Revuelto SV were unveiled in Korea on 8 October as their first showing in Asia-Pacific. [ 1 , 2 , 3 , 5 , 6 , 7 ]
  • The event, Lamborghini Day Korea, was held at Grand Walkerhill in Gwangjin-gu, Seoul. [ 2 , 5 , 6 , 7 ]
  • It was the first Lamborghini Day held in Korea. [ 2 , 3 , 5 , 6 ]
  • Stephan Winkelmann, Lamborghini's chairman and CEO, attended. [ 2 , 3 , 5 , 6 ]
  • The Urus SE Performante is a plug-in hybrid SUV. [ 2 , 3 , 6 , 7 ]
  • The Urus SE Performante combines a 4.0-litre V8 twin-turbo engine with an electric motor. [ 1 , 2 , 3 , 7 ]
  • The Urus SE Performante produces 812 horsepower, reaches 100 km/h in 3.3 seconds and has a top speed of 312 km/h. [ 1 , 2 , 3 , 5 , 6 , 7 ]
  • The Urus SE Performante produces 1,000 Nm of torque. [ 1 , 2 , 3 , 6 ]
  • The Urus SE Performante reaches 200 km/h in 10.8 seconds. [ 1 , 3 , 5 ]
  • The Revuelto SV produces 1,065 horsepower and reaches 100 km/h in 2.4 seconds. [ 1 , 2 , 3 , 5 , 6 ]
  • The Revuelto SV produces 1,425 Nm of torque. [ 1 , 2 , 3 ]
  • The Revuelto SV reaches 200 km/h in 6.7 seconds. [ 3 , 5 ]
  • The Revuelto SV uses a 6.5-litre V12 engine, three electric motors and a 7.3 kWh battery. [ 1 , 5 ]
  • The Revuelto SV will be built in 1,963 units, marking the founding year 1963. [ 2 , 3 , 5 , 6 ]
  • Lamborghini describes the Revuelto SV as its most powerful and fastest production model. [ 1 , 2 , 3 , 6 ]
  • Korea ranked second in Asia-Pacific and sixth worldwide among Lamborghini markets by first-half 2026 deliveries. [ 2 , 3 , 5 , 6 ]
  • Lamborghini marked the 3,000th delivery in Korea since Volkswagen Group Korea took over the import business. [ 2 , 3 , 6 ]
  • The Temerario coupe, Countach, Murcielago Roadster and Aventador SVJ were displayed, alongside a live sketch by design director Mitja Borkert and an Ad Personam personalisation exhibit. [ 2 , 3 ]

Still unclear

  • The Revuelto SV's top speed. Most outlets give more than 345 km/h; Chosun Ilbo gives 348 km/h.
  • Whether Winkelmann called Korea the most important Asia-Pacific market or one of the most important. Electronic Times quotes him calling it the most important market in the region; Seoul Economic Daily quotes him as saying one of the most important.
  • What period the market ranking and the 3,000-delivery figure cover. Electronic Times describes the second-in-Asia-Pacific, sixth-worldwide ranking as cumulative deliveries since dealer Lamborghini Seoul launched in 2016 and says cumulative deliveries reached 3,000 by the first half of this year; other outlets tie the ranking to first-half 2026 deliveries and the 3,000 to the period since Volkswagen Group Korea began importing.
  • Prices. Only Chosun Ilbo reports Korean prices; Seoul Shinmun gives estimated US starting prices of about $300,000 and $740,000.
  • Plans for small-volume limited editions for markets including Korea. Reported only by Chosun Ilbo.

What local media are saying

Business mediaBusiness dailies reported the two models' specifications and the Asia-Pacific debut, stressing Korea's ranking among Lamborghini markets and executives' statements on its importance; Chosun Ilbo added prices and technical detail, and Seoul Shinmun framed the launch within supercar competition in Korea. [ 2 , 3 , 5 , 6 , 7 ]
Technology mediaElectronic Times focused on the powertrains, performance figures and the infotainment system, and quoted Winkelmann on Korea's importance in Asia-Pacific. [ 1 ]

Timeline, local time

  1. Electronic Times and Seoul Economic Daily report the Asia-Pacific debut of the two models at Lamborghini Day Korea. [ 1 , 2 ]
  2. Maeil Business reports the launch and Korea's market ranking. [ 3 ]
  3. Chosun Ilbo reports the launch with Korean prices. [ 5 ]
  4. Hankook Ilbo reports the launch and executive attendance. [ 6 ]
  5. Seoul Shinmun reports the launch amid supercar competition in Korea. [ 7 ]