Lotte On announces October 12–21 sale marking 30 years of online shopping
In short
Lotte Shopping's e-commerce platform Lotte On announced a 10-day sale from October 12 to 21 to mark 30 years of online shopping operations. The company said it would offer daily coupons worth up to 20% off, selected products with 30% returned as points, and deals discounted by up to 84%.
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Lotte Shopping's e-commerce platform Lotte On said on October 11 that it would hold an anniversary shopping promotion from October 12 to 21. The 10-day event marks 30 years of online shopping operations, according to the company account reported by South Korean outlets. Lotte On described the offers as its largest of the year. The reports said the business began online shopping operations in 1996, expanded into the comprehensive internet shopping site Lotte.com in 2001 and launched the integrated Lotte On platform in 2020. [ 1 , 2 , 3 , 4 ]
The company said customers could obtain a new coupon package each day with discounts of up to 20%. It also plans to feature three products per day with 30% of their purchase price returned as points. The reported product categories include fashion, beauty, appliances and household goods. Chosun Ilbo listed examples including Yves Saint Laurent lip products, Balmuda electric kettles, Longchamp bags and Nespresso coffee machines. The reports also described selected deals discounted by up to 84%, including UGG footwear, Eider fleece jackets and Calvin Klein denim. [ 1 , 2 , 3 , 4 ]
A brand promotion will include MAC, Lancome, Estee Lauder, UGG and other participating brands, the reports said. Offers from Lotte affiliates include Krispy Kreme doughnut discounts, Lotte Wellfood snack boxes and coupons linked to Lotte Duty Free. Newsis and Asia Economy also reported prize draws for customers who purchase products during the event and enter the promotion. Lotte On's brand-marketing manager said the event was intended to look back at the shopping experience spanning Lotte.com and Lotte On and present new shopping possibilities. [ 1 , 2 , 3 , 4 ]
Why it matters
The promotion brings together products from fashion, beauty, household goods and appliances, as well as offers from Lotte affiliates. The advertised percentages apply to different promotional offers, including points returns on three selected products each day.
Key facts
- Lotte On announced the October 12–21 sale on October 11. [ 1 , 2 , 3 , 4 ]
- A daily coupon package offers discounts of up to 20%, and three products per day will offer a 30% points return. [ 1 , 2 , 3 , 4 ]
- Selected deals include discounts of up to 84%. [ 1 , 2 , 3 , 4 ]
- The reports trace Lotte's online shopping operations to 1996, expansion through Lotte.com in 2001 and the Lotte On platform launch in 2020. [ 1 , 2 , 3 , 4 ]