OpenAI extends ChatGPT ads to 26 more countries and regions, 89 in total
In short
OpenAI announced on 21 October that it is extending ChatGPT advertising to 26 more countries and regions, bringing coverage to 89. The company said more than 100,000 advertisers now use the platform. Ads are shown only to Free and Go users.
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OpenAI announced on 21 October that it is extending ChatGPT advertising to 26 more countries and regions, CLS and Jiemian reported. The company said ChatGPT ads now cover 89 countries and regions worldwide. CLS said the new markets include 14 countries in Latin America and several markets in Europe, the Middle East, Africa and Asia. [ 1 , 2 ]
36Kr, citing Sina Finance, described the move as the latest effort by OpenAI to build its new advertising business. It said that in countries including Argentina, Peru, Nigeria, South Africa and Ukraine, Free and Go subscribers will start to see ads in ChatGPT. [ 3 ]
OpenAI said more than 100,000 advertisers use the platform. Jiemian reported that figure as covering the period since ads were launched more than eight months ago. [ 1 , 2 ]
Ads are shown only to users of the Free and Go versions. Plus, Pro and Enterprise subscriptions still show no ads, according to CLS and Jiemian. OpenAI said ads are clearly labelled and kept separate from ChatGPT's answers, and that they do not affect the content of answers. [ 1 , 2 , 3 ]
Why it matters
The documents describe the expansion as OpenAI's latest step in building its advertising business. They give no figures on revenue or user reaction, so the wider effect is not stated.
Key facts
- OpenAI announced ChatGPT ads will extend to 26 new countries and regions, raising coverage to 89 countries and regions. [ 1 , 2 , 3 ]
- OpenAI said more than 100,000 advertisers use the platform; Jiemian reported this is since ads launched more than eight months ago. [ 1 , 2 ]
- Ads are shown only to Free and Go users; Plus, Pro and Enterprise subscriptions remain ad-free. [ 1 , 2 ]
- The new markets include 14 countries in Latin America and several markets in Europe, the Middle East, Africa and Asia. [ 1 ]
- 36Kr, citing Sina Finance, named Argentina, Peru, Nigeria, South Africa and Ukraine among the countries where Free and Go users will start seeing ads. [ 3 ]
- OpenAI said ads are clearly labelled, kept separate from ChatGPT's answers and do not affect the answers. [ 1 , 3 ]
Confirmed by several sources
- OpenAI announced the extension of ChatGPT ads to 26 more countries and regions, bringing coverage to 89. [ 1 , 2 , 3 ]
- OpenAI said ads are shown only to Free and Go users, while Plus, Pro and Enterprise subscriptions show no ads. [ 1 , 2 ]
- OpenAI said more than 100,000 advertisers use ChatGPT advertising. [ 1 , 2 ]
- OpenAI said ads are clearly labelled, separate from ChatGPT's answers and do not influence them. [ 1 , 3 ]
Still unclear
- The full list of the 26 new countries and regions. CLS names only the 14 Latin American countries as a group and other regions in general; 36Kr names five countries. No document gives the full list.
- Whether the claim that ads do not affect answers holds in practice. The claim is OpenAI's own statement, repeated by outlets without independent checking.