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GS샵 and Lotte Home Shopping launch major autumn discount events
Коротко
GS샵 said it will hold its largest second-half shopping event, 판타지에스, from October 11 to 25, with 7% off all products, a promotional video featuring comedian Park Myung-soo and a 30-brand lineup on its TV channel. Rival Lotte Home Shopping will run its own annual 광클절 event from October 8 to 18, including a concert for 13,000 people at KINTEX in Goyang on November 14–15.
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GS샵 said on October 6 that it will hold its largest second-half shopping event, 판타지에스, from October 11 to 25, offering 7% off all products during the period. The company's announcement was reported by Maeil Business and Seoul Economic Daily, and the event was also the subject of a Newsis headline. [ 1 , 2 , 3 ]
Under the event terms, customers who buy two or more TV home shopping items totalling 200,000 won or more receive either 20,000 won in points or three bottles of olive oil. A 10% card discount on TV home shopping purchases is offered on October 18 and 25. The TV channel will feature 30 brands, including Roborock and Centellian24 as well as GS샵 exclusives such as Core Authentic, Jongga kimchi and Lee Yeon-bok's ready meals, with four brands a day selected for up to 10% card discounts. [ 2 , 3 ]
On its mobile app, GS샵 will sell foods that have drawn attention on social media, starting with Gwangju Chang-eok tteok's pumpkin injeolmi on October 12, followed by Gyeonggi tteokjip's ETI tteok on October 14 and pizza seolgi on October 20, according to Seoul Economic Daily. Apple House instant tteokbokki and meal kits from chef Park Eun-young's Chinese restaurant Nuwa are also part of the lineup. [ 2 , 3 ]
Comedian Park Myung-soo was chosen as the event's model and appears in promotional videos under a “prince of shopping” concept, with a content series to be released on GS Retail's social media accounts, the reports said. Before the main event, GS샵 is running a pre-event from October 6 to 10 in which app users who sign up for 판타지에스 notifications can enter a roulette offering a Galaxy Z Fold, points and discount coupons. Jang Mi-jung, head of GS샵's integrated sales division, said the company prepared various discounts around popular brands and planned “fun content” with Park Myung-soo. [ 2 , 3 ]
Rival Lotte Home Shopping will run its largest annual event, 광클절, from October 8 to 18, Maeil Business reported. It includes daily 광클지원금 payouts, a 광클기프트 choice between points and gifts, a 7% card discount on TV home shopping, and longer broadcast hours for flagship programmes such as the Choi Yu-ra show, along with exclusive and discounted fashion and living brands. Ticket draws for its 광클콘서트 can be entered during the October 6–7 mobile pre-event and the main event, with winners announced on October 26. [ 2 ]
The 광클콘서트 will be held at KINTEX in Goyang on November 14 and 15 for 13,000 invited guests, double last year's number, with genres widened from trot to ballads and dance. god, Lee Jae-hoon, Kim Jong-kook and Baek Ji-young perform on the first day, and Song Ga-in, Kim Hee-jae, Park Seo-jin, Seong-ri and Hong Ji-yoon on the second, according to Maeil Business. A 광클 마켓 with beauty and health food booths and customer participation programmes will run in the venue lobby for three days from the day before the concert. [ 2 ]
Почему это важно
Both events are timed around the October 9 bridge holiday, so the two home shopping channels are competing for the same holiday shoppers with discounts, giveaways and offline concerts. For readers, the announcements set out the discount periods and conditions they can use; the documents give no figures on expected sales or industry-wide impact.
Ключевые факты
- GS샵 will hold its second-half shopping event 판타지에스 from October 11 to 25. [ 1 , 2 , 3 ]
- GS샵 is offering 7% off all products during the event. [ 1 , 2 , 3 ]
- Customers who buy two or more TV home shopping items totalling 200,000 won or more receive either 20,000 won in points or three bottles of olive oil. [ 2 , 3 ]
- A 10% card discount on TV home shopping purchases is offered on October 18 and 25. [ 2 , 3 ]
- Comedian Park Myung-soo was chosen as the event's model and appears in promotional videos to be released on social media. [ 2 , 3 ]
- Lotte Home Shopping will run its largest annual event, 광클절, from October 8 to 18, with daily 광클지원금 payouts and a 7% card discount on TV home shopping. [ 2 ]
- Lotte Home Shopping's 광클콘서트 will be held at KINTEX in Goyang on November 14–15 for 13,000 invited guests, double last year's number. [ 2 ]
Подтверждено несколькими источниками
- GS샵 will hold 판타지에스 from October 11 to 25 with 7% off all products. [ 1 , 2 , 3 ]
- Purchases of two or more TV home shopping items totalling over 200,000 won qualify for 20,000 won in points or three bottles of olive oil. [ 2 , 3 ]
- Comedian Park Myung-soo was selected as the model for the GS샵 event and will appear in promotional content. [ 2 , 3 ]
Пока неясно
- Details of Lotte Home Shopping's 광클절, its 광클콘서트 lineup and the 광클 마켓 are reported by only one outlet. Only Maeil Business states these details; no second outlet or company statement is available in the documents.
- The readable article text attached to the Newsis item concerns a parliamentary audit of the Supreme Court, not the shopping event named in its headline. Because the body text is about an unrelated subject, the Newsis item supports only the headline claim about GS샵's event.
- Neither company's expected sales, revenue targets or total number of participating products is given. The documents list benefits and brand counts but no performance figures.
Что пишут местные СМИ
Хронология, местное время
- Newsis publishes a headline saying GS샵 will hold 판타지에스 with 7% off all products. [ 1 ]
- Maeil Business reports that GS샵 and Lotte Home Shopping will hold their largest second-half shopping events around the October 9 bridge holiday, and gives details of both. [ 2 ]
- Seoul Economic Daily reports GS샵's 판타지에스 schedule, benefits, brand lineup and Park Myung-soo's role, citing the company. [ 3 ]
- GS샵 runs a pre-event roulette for app users who sign up for 판타지에스 notifications, with Galaxy Z Fold prizes, points and discount coupons. [ 3 ]
- Lotte Home Shopping runs 광클절, including daily 광클지원금 and a 7% card discount on TV home shopping. [ 2 ]
- GS샵's 판타지에스 runs, with 7% off all products and 10% card discounts on October 18 and 25. [ 1 , 2 , 3 ]
- GS샵's mobile app releases social-media-popular foods in sequence: Gwangju Chang-eok tteok pumpkin injeolmi, Gyeonggi tteokjip ETI tteok and pizza seolgi. [ 3 ]
- Winners of Lotte Home Shopping's 광클콘서트 ticket draw are announced. [ 2 ]
- 광클콘서트 is held at KINTEX in Goyang for 13,000 invited guests, with god, Lee Jae-hoon, Kim Jong-kook and Baek Ji-young on the first day and Song Ga-in, Kim Hee-jae, Park Seo-jin, Seong-ri and Hong Ji-yoon on the second. [ 2 ]