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Lotte Home Shopping to run Oct 8-18 'Gwang Click Festival', concert for 13,000
Версия 2: A third outlet, the business daily Seoul Economic Daily, has joined the coverage, adding further TV programming detail and a second version of the sales head's remarks; the event dates, benefits, concert line-up and donation plan are unchanged.
Коротко
Lotte Home Shopping said it will hold its annual “Gwang Click Festival” shopping event from Oct 8 to 18, offering a daily “Gwang Click support fund,” a choice between points and a gift, and a 7% card discount on TV home shopping products. A related “Gwang Click Concert” will be held Nov 14-15 at KINTEX in Goyang, Gyeonggi Province, with 13,000 customers invited, twice last year's number, alongside a three-day “Gwang Click Market.” Concert ticket winners will be announced on Oct 26.
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Lotte Home Shopping said on Oct 6 that it will hold its “Gwang Click Festival” shopping event from Oct 8 to 18, with expanded purchase benefits and a two-day concert for customers. ZDNet Korea reported that the event runs for 11 days and that the festival, which the company began in 2020, is in its seventh year. [ 1 , 2 , 3 ]
During the event, the company will provide a daily “Gwang Click support fund” — described by ZDNet Korea as a coupon pack given at midnight each day — a “Gwang Click gift” allowing customers to choose between points or a free gift, and a 7% card discount on TV home shopping products. Yonhap reported that airtime will be extended for flagship programmes including the “Choi Yu-ra Show,” while ZDNet Korea also named “Yojeum Shopping Yuri-ne” and “L.SHOW,” and Seoul Economic Daily added special programming including a “3 major luxury brands special” and the “Yeo Esther National Health Show.” ZDNet Korea said special broadcasts will be organised around the 10th anniversary of LBL and themes including luxury goods, beauty and health functional foods, and that brands such as North Face, Burberry and Roborock will be sold with event-only bundles and discounts. Online promotions including “Bigger Gwang Sale” and “Brand All-Star Game” will run, according to ZDNet Korea and Seoul Economic Daily. [ 1 , 2 , 3 ]
The associated “Gwang Click Concert” will be held Nov 14-15 at KINTEX in Goyang, Gyeonggi Province, with 13,000 customers invited, twice last year's number, the documents said. Yonhap reported that the concert has broadened from a trot focus to include ballad and dance acts. god, Lee Jae-hoon, Kim Jong-kook and Baek Ji-young will perform on the first day, and Song Ga-in, Kim Hee-jae, Park Seo-jin, Seong-ri and Hong Ji-yoon on the second day. [ 1 , 2 , 3 ]
A “Gwang Click Market” will operate in the KINTEX lobby for three days from the day before the concert, with sales booths for beauty and health food brands and customer participation programmes. Concert tickets can be entered for during a mobile pre-event on Oct 6-7 and during the main event through product purchases and visits to or sharing of the event page, with winners to be announced on Oct 26. [ 1 , 2 , 3 ]
ZDNet Korea reported that the company will donate up to 50 million won to the Salvation Army Korea, linked to the number of customer entries. Kang Jae-joon, head of Lotte Home Shopping's sales division, said, “This year's Gwang Click Festival added a two-day concert and offline programmes to the products and shopping benefits,” and that the company “will develop it into an event where shopping, culture and sharing can be experienced together.” Seoul Economic Daily carried a similar quote, saying the event was planned so that different generations can enjoy it together. [ 2 , 3 ]
Почему это важно
The announcement shows a Korean home shopping operator pairing an 11-day discount campaign with an offline concert and a donation programme to draw and retain customers, and doubling the concert invitation list from a year earlier. The documents give no sales, revenue or budget figures, so the commercial effect of the event cannot be assessed from them, and the news is mainly of interest to the company's customers and the domestic retail sector.
Ключевые факты
- Lotte Home Shopping said it will hold its “Gwang Click Festival” from Oct 8 to 18, with ZDNet Korea reporting the event runs for 11 days. [ 1 , 2 , 3 ]
- The company will provide a daily “Gwang Click support fund,” a “Gwang Click gift” letting customers choose between points or a free gift, and a 7% card discount on TV home shopping products. [ 1 , 2 , 3 ]
- A “Gwang Click Concert” will be held Nov 14-15 at KINTEX in Goyang, Gyeonggi Province, with 13,000 customers invited, double last year's number. [ 1 , 2 , 3 ]
- The first concert day features god, Lee Jae-hoon, Kim Jong-kook and Baek Ji-young; the second day features Song Ga-in, Kim Hee-jae, Park Seo-jin, Seong-ri and Hong Ji-yoon. [ 1 , 2 , 3 ]
- A “Gwang Click Market” with beauty and health food brand booths and customer participation programmes will run at KINTEX for three days from the day before the concert. [ 1 , 2 , 3 ]
- A mobile pre-event runs on Oct 6-7, and concert ticket winners will be announced on Oct 26. [ 1 , 2 , 3 ]
- Lotte Home Shopping plans to donate up to 50 million won to the Salvation Army Korea, tied to the number of customer entries. [ 2 , 3 ]
- Kang Jae-joon, head of Lotte Home Shopping's sales division, said the event adds a two-day concert and offline programmes to the shopping benefits and that the company will develop it into an event combining shopping, culture and sharing. [ 2 , 3 ]
Подтверждено несколькими источниками
- The “Gwang Click Festival” will run from Oct 8 to 18. [ 1 , 2 , 3 ]
- Customers can receive a daily “Gwang Click support fund,” choose between points and a gift, and get a 7% card discount on TV home shopping products. [ 1 , 2 , 3 ]
- The “Gwang Click Concert” will be held Nov 14-15 at KINTEX in Goyang, Gyeonggi Province, with 13,000 customers invited, twice last year's number. [ 1 , 2 , 3 ]
- Performers on the first day are god, Lee Jae-hoon, Kim Jong-kook and Baek Ji-young; on the second day Song Ga-in, Kim Hee-jae, Park Seo-jin, Seong-ri and Hong Ji-yoon. [ 1 , 2 , 3 ]
- Concert ticket winners will be announced on Oct 26. [ 1 , 2 , 3 ]
- A “Gwang Click Market” will operate at KINTEX for three days starting the day before the concert, with beauty and health food brand booths and customer participation programmes. [ 1 , 2 , 3 ]
- A mobile pre-event will be held on Oct 6 and 7 ahead of the main event. [ 1 , 2 , 3 ]
- Lotte Home Shopping plans to donate up to 50 million won to the Salvation Army Korea, linked to customer entries. [ 2 , 3 ]
- Kang Jae-joon, head of the company's sales division, commented on the event's expanded concert and offline programmes. [ 2 , 3 ]
Пока неясно
- The festival's history and edition number: ZDNet Korea reported it began in 2020 and is in its seventh year this year. Reported by only one outlet; Yonhap and Seoul Economic Daily do not mention the festival's history.
- The genre mix of the concert: Yonhap reported the concert has broadened from a trot focus to include ballad and dance acts. Stated only by Yonhap; ZDNet Korea and Seoul Economic Daily describe the second day as featuring trot singers without characterising the overall genre mix.
- Sales, revenue, discount totals or customer targets for the event. None of the documents states commercial targets or expected sales, so the scale of the promotion cannot be measured.
Что пишут местные СМИ
Хронология, местное время
- Lotte Home Shopping announces the “Gwang Click Festival” and the expanded concert. [ 1 , 2 , 3 ]
- Yonhap publishes its report on the event and the concert expansion. [ 1 ]
- ZDNet Korea publishes its report, adding the festival's history, brand line-up, donation plan and an executive quote. [ 2 ]
- Seoul Economic Daily publishes its report, adding further TV programming detail and the executive quote. [ 3 ]
- Mobile pre-event period; customers can buy products and enter to win concert tickets. [ 1 , 2 , 3 ]
- Main “Gwang Click Festival” runs for 11 days. [ 1 , 2 , 3 ]
- Concert ticket winners announced. [ 1 , 2 , 3 ]
- “Gwang Click Market” runs at KINTEX in Goyang. [ 1 , 2 , 3 ]
- “Gwang Click Concert” held at KINTEX with 13,000 invited customers. [ 1 , 2 , 3 ]