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Paris Baguette opens eighth Philippines store in Makati
Коротко
Paris Baguette said on October 6 that it opened its eighth store in the Philippines, the Glorietta branch in Makati, on the second floor of the Glorietta 2 shopping mall. The store sells meal items such as grilled chicken galbi, minced pork galbi and spam kimchi fried rice, alongside a Philippines-only ube parmesan Basque cheesecake. The chain entered the Philippines in April 2024 with its Mall of Asia store and now runs eight outlets there, according to the company.
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Paris Baguette said on October 6 that it opened its eighth store in the Philippines, the Glorietta branch, in Makati. The store sits on the second floor of Glorietta 2, Asia Economy reported, in a district both Asia Economy and Yonhap describe as a business and commercial centre where global companies, financial institutions and shopping malls are concentrated. [ 1 , 2 , 3 ]
The branch sells meal items including grilled chicken galbi, minced pork galbi and spam kimchi fried rice, along with bakery items and drinks, the two outlets said. It also offers a Philippines-only menu item, an ube parmesan Basque cheesecake, which Asia Economy said is aimed at local consumers and tourists. [ 1 , 2 ]
Paris Baguette entered the Philippines in April 2024 with its first local store at Mall of Asia and later added a branch at Ninoy Aquino International Airport Terminal 3, according to Asia Economy. With the Glorietta branch, the chain now operates eight stores in the country, both outlets said. Yonhap added that the chain's global store count passed 700 this year and that it is expanding in Southeast Asia: all Singapore stores received halal certification in February and all Indonesian stores completed certification last month, after a halal-certified production centre was completed in Johor, Malaysia, last year. Yonhap also said demand for Korean-style bakery and desserts is rising overseas as interest in K-food grows. [ 1 , 2 ]
A Paris Baguette official said the Philippines, with its large young consumer base and strong interest in Korean culture, is an important market for expanding the brand's global competitiveness, and that the company will keep introducing products and services reflecting local tastes and lifestyles, according to Asia Economy. A company official also told Yonhap that Paris Baguette will strengthen its brand position by continuing to offer products and services suited to local consumers. Newsis also reported the opening, but the article text carried with its headline concerned an unrelated Supreme Court story. [ 1 , 2 , 3 ]
Почему это важно
The opening is a further step in the overseas expansion of a major Korean bakery chain that Yonhap reported now runs more than 700 stores worldwide, with halal-certified operations being built out in Southeast Asia. Beyond that, it is a routine retail expansion announcement resting largely on the company's own statements, so its wider significance is limited.
Ключевые факты
- Paris Baguette opened its eighth Philippines store, the Glorietta branch, in Makati. [ 1 , 2 , 3 ]
- The store is on the second floor of the Glorietta 2 shopping mall. [ 1 ]
- The branch sells meal items including grilled chicken galbi, minced pork galbi and spam kimchi fried rice, plus a Philippines-only ube parmesan Basque cheesecake. [ 1 , 2 ]
- Paris Baguette entered the Philippines in April 2024 with its Mall of Asia store. [ 1 , 2 ]
- It later added a store at Ninoy Aquino International Airport Terminal 3, according to Asia Economy. [ 1 ]
- Yonhap reported the chain's global store count passed 700 this year, and that Singapore stores were halal-certified in February and Indonesian stores last month, after a halal-certified production centre in Johor, Malaysia, last year. [ 2 ]
Подтверждено несколькими источниками
- Paris Baguette opened the Glorietta branch in Makati as its eighth store in the Philippines. [ 1 , 2 , 3 ]
- Makati is described as a major business and commercial centre where global companies, financial institutions and shopping malls are concentrated. [ 1 , 2 ]
- The store offers meal items such as grilled chicken galbi, minced pork galbi and spam kimchi fried rice, and a Philippines-only ube parmesan Basque cheesecake. [ 1 , 2 ]
- Paris Baguette entered the Philippines in April 2024 with the Mall of Asia store and now operates eight stores in the country. [ 1 , 2 ]
Пока неясно
- Whether the Glorietta branch opened on October 6 or earlier. Both Asia Economy and Yonhap say the company announced the opening on October 6, but neither states the exact opening date.
- The chain's global store count of more than 700 and the halal certification timeline for Singapore, Indonesia and Malaysia. These figures appear only in Yonhap and rest on the company's statements, with no second outlet or official confirmation.
- The content of the Newsis report on the opening. Newsis published a headline about the Makati store opening, but the article text carried with it concerns an unrelated Supreme Court story, so no details could be drawn from it beyond the headline.