Jaguar unveils Type 01 electric GT in New York, priced from about $130,000
Version 2: New coverage from Reuters and Ars Technica has been added, with Reuters casting the launch as a gamble on US tech millionaires, but no new facts about the car itself emerged.
In short
Jaguar revealed the Type 01, its first all-electric car and the production version of the Type 00 concept, at an event in New York City on Tuesday. The four-door grand tourer starts at about $130,000 in North America, a figure Jaguar confirmed to CNBC, and offers up to 450 miles of range. It follows a divisive 2024 rebrand that drew social media criticism.
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Jaguar unveiled the Type 01, its first all-electric car, at an event in New York City on Tuesday. The four-door grand tourer is the production version of the Type 00 concept, and the company describes it as its most technically advanced, most powerful and most aerodynamic car ever. Wired reported the model is the most powerful Jaguar road car, with up to 1,030 PS and 1,365 Newton-meters. Jaguar Land Rover paid a portion of Wired's travel expenses to attend the launch. [ 1 , 2 , 3 ]
Jaguar confirmed to CNBC on Wednesday morning that the Type 01 has a minimum price tag of $130,000 in North America. CNBC had earlier reported a starting price of around $130,500 in the US and £130,000, roughly $172,000, in the UK, citing multiple media reports, and described the pricing as significantly higher than previous comparable models. [ 2 ]
CNBC reported a range of up to 450 miles and a 0-62 mph time of 3.2 seconds. Engadget reported an 850-volt architecture and 118 kWh battery, 450 miles of WLTP range (about 385 miles EPA) and up to 320 miles at sustained highway speeds. [ 2 , 4 ]
Visually, the production car keeps most of the concept's design. Wired, The Verge and Engadget all noted the low roofline, elongated hood and extended rear, with Wired and The Verge citing 23-inch wheels. Wired reported a 50-50 weight distribution and a drag coefficient of 0.23 Cd; Engadget also cited 0.23 Cd with the optional 21-inch wheels. There is no rear window: CNBC, The Verge and Engadget said a camera and screen replace it. Inside, The Verge reported leather and brass detailing, a 24-inch OLED display behind the steering wheel and two 7-inch screens in the central spine. Engadget reported the car is 17.1 feet long, with a 37.7-foot turning circle and rear wheels that turn up to six degrees. [ 1 , 2 , 3 , 4 ]
The launch follows Jaguar's November 2024 rebrand, which CNBC said triggered a backlash after a 30-second advert featured models in bright clothing and slogans such as “live vivid” and “delete ordinary” but no car or traditional cat logo. Elon Musk, the owner of X, asked at the time: “Do you sell cars?” Jaguar told Sky News it wanted “to be bold and disruptive,” according to CNBC. Wired reported that major departures followed, including JLR chief creative officer Gerry McGovern, who signed off on the design and the no-car ad campaign; The Verge said the Type 00's design chief was “reportedly fired earlier this year”. Engadget said Jaguar described the controversy as a deliberate way to attract an affluent younger market. [ 1 , 2 , 3 , 4 ]
At the launch, Jaguar managing director Rawdon Glover said: “The person making this purchase will be choosing the car because it's a bold choice,” adding that it appeals to younger, richer buyers than the company's current “men in their '50s” market, according to Engadget. CNBC noted that Italy's Ferrari and Britain's Bentley have also launched their first EV models this year, testing wealthy buyers' appetite for electric cars as luxury makers compete with cheaper Chinese brands. Reuters, in a headline, described the launch as a gamble on US tech millionaires, while Ars Technica wrote that car design and EVs draw strong online reactions. [ 2 , 4 , 5 , 6 ]
Why it matters
The Type 01 is Jaguar's first electric vehicle and its most powerful road car, arriving after a rebrand that drew heavy criticism and a period in which the brand sold no new cars. Its pricing above previous comparable models tests whether wealthy buyers will pay a premium for a fully electric Jaguar, at a time when Ferrari and Bentley have also launched first EVs. Reuters framed the launch as a gamble on US tech millionaires.
Key facts
- Jaguar unveiled the Type 01, a four-door all-electric grand tourer, at an event in New York City on Tuesday. [ 1 , 2 , 3 ]
- Jaguar confirmed to CNBC that the Type 01 has a minimum price tag of $130,000 in North America; CNBC also reported a starting price of around $130,500 in the US and £130,000 (roughly $172,000) in the UK. [ 2 ]
- The Type 01 is described by Jaguar as its most powerful road car ever, with up to 1,030 PS and 1,365 Newton-meters, per Wired. [ 1 , 2 , 3 ]
- It has a range of up to 450 miles and accelerates from 0-62 mph in 3.2 seconds, according to CNBC. [ 2 ]
- Engadget reported the car uses an 850-volt architecture and a 118 kWh battery, with 450 miles of WLTP range (about 385 miles EPA) and up to 320 miles at sustained highway speeds. [ 4 ]
- Wired and Engadget both reported a drag coefficient of 0.23 Cd. [ 1 , 4 ]
- The production model keeps most of the Type 00 concept's design, including a low roofline, long hood, 23-inch wheels and no rear window, replaced by a camera. [ 2 , 3 , 4 ]
- The launch comes about two years after Jaguar's 2024 rebrand and Type 00 concept, which drew criticism after an advert featured no car or traditional cat logo. [ 2 , 4 ]
- Reuters described the launch as a gamble on US tech millionaires. [ 5 ]
Confirmed by several sources
- Jaguar unveiled the Type 01 at an event in New York City on Tuesday. [ 1 , 2 , 3 ]
- The Type 01 is Jaguar's most powerful road car. [ 1 , 2 , 3 ]
- The car has a drag coefficient of 0.23 Cd. [ 1 , 4 ]
- The production model carries over most of the Type 00 concept's design and has no rear window, using a camera instead. [ 2 , 3 , 4 ]
- The launch follows a 2024 rebrand and concept reveal that prompted public criticism. [ 2 , 4 ]
Still unclear
- The exact US starting price is given as around $130,500 by CNBC from media reports, while Jaguar confirmed to CNBC a minimum price of $130,000 in North America. CNBC reports two slightly different US figures, one attributed to multiple media reports and one confirmed by the company.
- Whether the Type 00's design chief was fired before the production car launched. The Verge says the design chief was “reportedly fired earlier this year”, while Wired reports the departure of JLR chief creative officer Gerry McGovern, who signed off on the design; the documents do not confirm the two are the same person or the reason for any departure.
- Full performance and charging specifications beyond those quoted, and details of the car's market rollout. The Wired article text ends mid-sentence and gives only partial specification figures.
- What Reuters and Ars Technica say beyond their headlines and short summaries. Reuters supplied only a headline and Ars Technica only a headline and a brief summary, so their full framing cannot be checked.
- Jaguar confirmed to CNBC a minimum North American price of $130,000. Reported by a single source so far
What local media are saying
Timeline, local time
- Jaguar reveals rebrand changes and the Type 00 concept ahead of becoming fully electric, drawing a social media backlash; Elon Musk asks “Do you sell cars?” [ 2 ]
- Wired publishes its account of the Type 01 launch at the New York City event, describing the car as the most powerful Jaguar road car at up to 1,030 PS. [ 1 ]
- CNBC reports the launch, the $130,000-plus North American price and up to 450 miles of range. [ 2 ]
- The Verge reports the Type 01 looks like the Type 00 concept, with a 24-inch OLED display and 7-inch screens inside. [ 3 ]
- Engadget reports the car's dimensions, 850-volt architecture and 118 kWh battery, and quotes Rawdon Glover on the launch. [ 4 ]
- Reuters publishes its report describing the car as a gamble on US tech millionaires. [ 5 ]
- Ars Technica publishes its piece on the debut and the online reaction to the design. [ 6 ]