Omdia forecasts 9.3% rise in global high-end TV shipments in 2027
In short
Research firm Omdia expects global shipments of high-end TVs to rise 9.3% year on year in 2027, according to its latest research as reported by Chinese business and tech outlets on October 8. Omdia defines high-end TVs as models with an average selling price above US$1,000. Overall global TV shipments are expected to fall 1.0% over the same period.
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Research firm Omdia expects global shipments of high-end TVs to grow 9.3% year on year in 2027, according to its latest research, CLS, Yicai and 36Kr reported on October 8. Omdia defines the high-end segment as models with an average selling price above US$1,000, and it expects that segment to grow even as overall global TV shipments decline by 1.0%, CLS and 36Kr reported. [ 1 , 2 , 3 ]
Yicai carried only the headline figure of 9.3% growth for high-end TV shipments. None of the reports gave the reasons behind the forecast, a breakdown by region or brand, or shipment volumes. [ 1 , 2 , 3 ]
Why it matters
The forecast points to a split in the TV market, with the premium segment expected to grow while total shipments shrink. The figures were carried by Chinese business and tech outlets, but the reports give no breakdown by region or brand.
Key facts
- Omdia's latest research forecasts global high-end TV shipments to grow 9.3% year on year in 2027. [ 1 , 2 , 3 ]
- Omdia defines high-end TVs as models with an average selling price (ASP) above US$1,000. [ 1 , 3 ]
- Overall global TV shipments are expected to fall 1.0% in 2027. [ 1 , 3 ]
- The figures were reported by CLS, Yicai and 36Kr on October 8, 2026. [ 1 , 2 , 3 ]
Confirmed by several sources
Still unclear
- What is driving the expected growth in high-end TV shipments. The reports give no reasons for the forecast.
- Shipment volumes and the breakdown by region or brand. The reports give only percentage changes.
- When Omdia published the research. The reports describe it only as Omdia's latest research.