Shinsegae's Gangnam store hosts character merchandise pop-up through November 3
In short
Shinsegae Department Store said its Gangnam branch is holding a character merchandise pop-up through November 3. The event features about 950 products from toy and figure brand Blokees and specialist shop Habisoul (하비소울).
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Shinsegae Department Store said on October 26 that its Gangnam branch is holding a character merchandise pop-up through November 3, bringing together toy and figure brand Blokees and specialist merchandise shop Habisoul (하비소울). The event is located at the first-floor Open Stage in Central City and presents about 950 products, according to Newsis and Asia Economy. [ 1 , 2 ]
The lineup includes figures based on roughly 50 global intellectual properties, among them Marvel, Star Wars, Pokémon and Naruto. Character merchandise includes Shin-chan, Sanrio, SpongeBob and Hatsune Miku products. Newsis also listed Minions and Monchhichi among the characters represented at the event. [ 1 , 2 , 3 ]
The retailer is offering a Blokees Hatsune Miku Strawberry Shortcake limited-edition figure available at the Gangnam pop-up. New Blokees Evangelion Action Edition figures of Units 0 and 2 from the television version are also on sale, Newsis and Asia Economy reported. [ 1 , 2 ]
The entrance has a character photo zone and large three-dimensional figures, with exhibition space where visitors can view model kits and merchandise. A random prize draw costs 10,000 won per entry and offers a prize on every draw. Purchases of at least 50,000 won qualify for a randomly selected character gift, while customers spending at least 90,000 won can receive a character diary on a first-come basis. Asia Economy said the gifts are available while supplies last. [ 1 , 2 ]
Shinsegae said its character and IP-related sales in January–September were more than twice those of the same period last year. The retailer has been expanding pop-ups featuring characters and fandom-based content. A company representative told Yonhap that such content was giving younger customers new reasons to visit department stores and said Shinsegae would continue seeking IP content. [ 2 , 3 ]
Why it matters
Shinsegae says its character and intellectual-property merchandise sales more than doubled in January–September from a year earlier. The event is part of its expansion of pop-ups based on characters and fandom content.
Key facts
- The event runs through November 3 at the first-floor Open Stage in Central City at Shinsegae's Gangnam branch. [ 1 , 2 ]
- Blokees and Habisoul (하비소울) are presenting about 950 products. [ 1 , 2 , 3 ]
- Figures draw on roughly 50 global intellectual properties, including Marvel, Star Wars, Pokémon and Naruto. [ 1 , 2 , 3 ]
- Shinsegae says character and IP-related sales more than doubled year on year in January–September. [ 2 , 3 ]