Amazon’s October Prime Day runs October 6-8 as retailers cut prices early
In short
Amazon’s October Prime Day, also called Prime Big Deal Days, runs from October 6 at 3AM ET through 3AM ET on October 8, with discounts already live, according to The Verge, NBC News and Wired. Wired listed Google Pixel Buds Pro 2 at $190 ($41 off) and a Roborock Qrevo 2 Pro at $550 ($250 off), while CNN rounded up Lego sets including a Star Wars Advent Calendar at $35, down from $45. NBC News said the deals it picked reach up to 80 percent off and are at their lowest prices in at least three months, but that not every deal is worth shopping.
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Amazon’s October Prime Day sale, also called Prime Big Deal Days, is set to begin on October 6 at 3AM ET and run through 3AM ET on October 8, according to The Verge. NBC News and Wired, both of which updated their deal lists on October 5, said the sale starts the following morning and that Amazon had already cut prices on products across categories. The Verge reported that discounts were already appearing from Amazon and other retailers. [ 1 , 3 , 4 ]
The outlets framed the event as the start of the holiday shopping period. CNN described Prime Big Deal Days as the unofficial start to the wider holiday shopping season, and The Verge said October Prime Day offers a glimpse of deals likely to be available again during Black Friday and Cyber Monday. [ 1 , 2 ]
The discounts named in the documents span headphones, robot vacuum cleaners, office furniture, espresso machines and Lego sets. Wired listed Google Pixel Buds Pro 2 at $190, $41 off; a Roborock Qrevo 2 Pro at $550, $250 off; a Branch Ergonomic Chair Pro at $449, $50 off; a JBL Flip 7 speaker at $100, $50 off; and a De’Longhi Rivelia espresso machine at $1,000, $300 off. CNN listed a Lego Star Wars Advent Calendar 2026 at $35, down from $45, at Amazon and Walmart, and a Lego Botanicals Japanese Red Maple Bonsai Tree at $48, down from $60. The Verge mentioned headphone deals from Sony alongside weekend drops from Apple, Beats and Amazon’s Kindle line. [ 1 , 2 , 4 ]
NBC News said the deals it selected were discounted by up to 80 percent and were at their lowest price in at least three months, but added that not every deal was worth shopping. CNN’s deals editor said the Lego kits were among those worth buying, citing prices at both Amazon and Walmart. [ 2 , 3 ]
The four documents do not include a statement from Amazon about the event and give no total number of discounted products, leaving the scale of the sale and the reliability of individual discounts unstated. [ 1 , 2 , 3 , 4 ]
Why it matters
The outlets frame the sale as the start of the US holiday shopping season, so the early discounts indicate which categories retailers are promoting and how they are pricing ahead of Black Friday and Cyber Monday. The coverage is aimed at US shoppers; for readers elsewhere the main signal is Amazon’s promotional calendar and the price levels its competitors are matching.
Key facts
- October Prime Day, also called Prime Big Deal Days, begins October 6 at 3AM ET and ends October 8 at 3AM ET, according to The Verge. [ 1 ]
- NBC News and Wired both reported on October 5 that Amazon had already cut prices ahead of the sale’s official start. [ 3 , 4 ]
- NBC News said the discounts it selected run up to 80 percent off and are at their lowest price in at least three months. [ 3 ]
- CNN described Prime Big Deal Days as the unofficial start to the wider holiday shopping season. [ 2 ]
- The Verge said October Prime Day offers a glimpse of deals likely to be available again during Black Friday and Cyber Monday. [ 1 ]
- Wired listed Google Pixel Buds Pro 2 at $190, $41 off, and a Roborock Qrevo 2 Pro at $550, $250 off. [ 4 ]
- CNN listed a Lego Star Wars Advent Calendar 2026 at $35, down from $45, at Amazon and Walmart. [ 2 ]
- The Verge mentioned headphone deals from Sony and weekend price drops from Apple, Beats and Amazon’s Kindle line. [ 1 ]
Confirmed by several sources
Still unclear
- Whether all advertised discounts are genuine or worth buying. NBC News said not every deal is worth shopping and described its own list as editor-approved picks, so the value of the wider sale is not established by the documents.
- Amazon’s own account of the event, including how many products are discounted. None of the four documents cites an Amazon statement or a total number of discounted items.
- Whether other retailers’ discounts extend beyond the products named. Walmart is named only in CNN’s Lego roundup; The Verge refers generally to “Amazon and other retailers” without naming them.
What local media are saying
Timeline, local time
- The Verge publishes its early October Prime Day deals post, saying the sale runs October 6 to October 8. [ 1 ]
- CNN publishes its roundup of Lego deals, calling the sale the unofficial start of the holiday shopping season. [ 2 ]
- NBC News says the sale starts tomorrow and that Amazon has already dropped prices across categories. [ 3 ]
- Wired updates its deal list, confirming the sale starts the following morning and adding new discounts. [ 4 ]
- October Prime Day is scheduled to begin, per The Verge. [ 1 ]