Lotte On runs app-only “First App Double Day” event through Oct 6
Version 2: New coverage adds the first edition’s September 7–8 dates, a company-reported 10% rise in the share of app purchases, post-event point rewards running through Oct 14, and the event’s product lineup and a named marketing executive.
In short
Lotte On, the e-commerce platform of Lotte Shopping, is holding an app-only “First App Double Day” event through Oct 6, 2026, with a Lotte Card app-only first-come coupon giving 7,000 won off purchases of 100,000 won or more. The event runs on the first Monday and Tuesday of each month and includes a daily “Today’s Brand” discount corner. ZDNet Korea reported the first edition ran Sept 7–8 and that the share of app purchases among all buyers rose 10% from the previous event period, with point rewards continuing through Oct 14.
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Lotte On, the e-commerce platform of Lotte Shopping, is running an app-only sales event called “First App Double Day” through Oct 6, 2026, the company said on Oct 5. Yonhap and ZDNet Korea both reported that the event is held over two days, on the first Monday and Tuesday of each month. Newsis headlined the event as an app-only promotion with strengthened discount and reward benefits. [ 1 , 2 , 3 ]
During the event, a Lotte Card app-only first-come coupon offers a 7,000 won discount on purchases of 100,000 won or more, according to Yonhap and ZDNet Korea. The company is also running a “Today’s Brand” corner that discounts a different popular brand each day. Yonhap named Yuhan-Kimberly, iNIC, Himalaya and National Geographic as representative brands, while ZDNet Korea also listed Prosch and JMW. [ 2 , 3 ]
Rewards continue after the event ends, ZDNet Korea reported: customers who buy 50,000 won or more in the app at least twice and apply by Oct 14 can receive 2,000 L.POINT, limited to the first 2,000 applicants, and customers making their first app purchase receive an additional 1,000 L.POINT immediately. [ 3 ]
The product lineup includes Kolon Pharma microbiome and Natural Plus albumin, vitamin D and omega-3 items priced from around 9,000 won, along with outerwear in the 100,000 won range such as the K2 Basic Slim Down and the National Geographic Rayman high-neck duck down jumper, ZDNet Korea reported. [ 3 ]
The first edition of the event was held on Sept 7–8, ZDNet Korea reported. The outlet said that during that event the share of customers buying through the app among all buyers rose 10% compared with the immediately preceding event period, and that the company attributed the increase to the app-only discounts and rewards. [ 3 ]
Kim Eun-su, head of Lotte On’s brand marketing team, said the company confirmed that more customers shopped in the app through the first September event and that in October it would further strengthen discounts and rewards and offer a range of seasonal popular products. Yonhap quoted a Lotte On official making a similar statement about October discounts, rewards and seasonal products, without naming the person. [ 2 , 3 ]
Why it matters
The event is a domestic retail promotion, and the documents frame it as a recurring monthly app-only sales cycle rather than a broader market development. It shows the platform leaning on app-only coupons, card tie-ins and point rewards to shift shoppers to its app, with the company reporting a rise in app purchases after the first edition. Outside Korea, the announcement has little direct consequence.
Key facts
- Lotte On, the e-commerce platform of Lotte Shopping, is holding an app-only event called “First App Double Day” through Oct 6, 2026. [ 1 , 2 , 3 ]
- The event is held over two days, the first Monday and Tuesday of each month. [ 2 , 3 ]
- A Lotte Card app-only first-come coupon gives a 7,000 won discount on purchases of 100,000 won or more. [ 2 , 3 ]
- A “Today’s Brand” corner discounts a different popular brand each day; Yonhap named Yuhan-Kimberly, iNIC, Himalaya and National Geographic, while ZDNet Korea also listed Prosch and JMW. [ 2 , 3 ]
- ZDNet Korea reported the first edition was held Sept 7–8 and that the share of app purchases among all buyers rose 10% from the immediately preceding event period. [ 3 ]
- Customers who buy 50,000 won or more in the app at least twice and apply by Oct 14 can receive 2,000 L.POINT, limited to the first 2,000 applicants, and first-time app buyers get an additional 1,000 L.POINT. [ 3 ]
- Kim Eun-su, head of Lotte On’s brand marketing team, said the company confirmed more customers shopped in the app through the September event and that October would add stronger discounts and rewards and seasonal products. [ 3 ]
Confirmed by several sources
- Lotte On is running an app-only event called “First App Double Day” through Oct 6, 2026. [ 1 , 2 , 3 ]
- The event takes place over two days, the first Monday and Tuesday of each month. [ 2 , 3 ]
- A Lotte Card app-only first-come coupon gives 7,000 won off purchases of 100,000 won or more. [ 2 , 3 ]
- The event includes a “Today’s Brand” corner that discounts a different popular brand each day. [ 2 , 3 ]
- Lotte On is Lotte Shopping’s e-commerce platform. [ 2 ]
Still unclear
- Whether the reported 10% rise in the share of app purchases is a percentage-point or relative change, and how the comparison period is defined. Single-source company analysis reported by ZDNet Korea; the comparison is described only as the immediately preceding event period.
- The exact discount rates and the full list of participating brands in the “Today’s Brand” corner. Yonhap names only representative brands and ZDNet Korea lists six brands plus prices for some products; no discount rates are given.
- Details of the Lotte On event in the Newsis report beyond its headline. The Newsis article text supplied here covers an unrelated AI security story and does not describe the retail event.