Shanghai National Day holiday spending reaches 76.24 billion yuan, up 9.9%
In short
Online and offline consumer spending in Shanghai over the National Day holiday (September 30 to October 6) totalled 76.24 billion yuan, up 9.9% year on year, according to the Shanghai Municipal Commission of Commerce. Offline spending rose 15.1% to 40.04 billion yuan, while online spending rose 4.7% to 36.2 billion yuan.
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Consumer spending in Shanghai, online and offline combined, reached 76.24 billion yuan over the National Day holiday from September 30 to October 6, up 9.9% from a year earlier, according to the Shanghai Municipal Commission of Commerce as reported by CLS and 36Kr. Offline spending accounted for 40.04 billion yuan, up 15.1%, and online spending for 36.2 billion yuan, up 4.7%. Yicai also reported the 76.24 billion yuan total and 9.9% growth. [ 1 , 3 , 4 ]
Spending across 19 monitored city-level business districts came to 5.62 billion yuan, up 14.5%, with average daily store foot traffic of 3.964 million people, up 1.9%. The city ran more than 200 consumption promotion events during the holiday under the theme 'Love Shopping in Shanghai, Celebrate National Day', the commission said. [ 3 , 4 ]
Yicai and 36Kr headlined the vitality of inbound consumption. 36Kr, citing CCTV News, reported that departure tax refund sales rose 47% year on year and instant tax refund sales rose by 1.1 times, that tax refund shops and centralised refund points were expanded, and that 24 self-service tax refund machines were installed across 8 key business districts, scenic spots and event venues. [ 2 , 3 ]
Why it matters
The figures, released by the city's commerce commission and carried by business and tech outlets, show offline spending growing faster than online spending over the holiday. Coverage also highlighted spending by inbound visitors, with departure tax refund sales reported up 47%.
Key facts
- Shanghai's online and offline consumer spending over the National Day holiday totalled 76.24 billion yuan, up 9.9% year on year. [ 1 , 2 , 3 , 4 ]
- The holiday ran from September 30 to October 6. [ 3 , 4 ]
- Offline spending was 40.04 billion yuan, up 15.1%; online spending was 36.2 billion yuan, up 4.7%. [ 3 , 4 ]
- Spending in 19 monitored city-level business districts was 5.62 billion yuan, up 14.5%, with average daily store foot traffic of 3.964 million people, up 1.9%. [ 3 , 4 ]
- The city held more than 200 consumption promotion events over the holiday under the theme 'Love Shopping in Shanghai, Celebrate National Day'. [ 3 , 4 ]
- Departure tax refund sales rose 47% year on year, and instant tax refund sales rose by 1.1 times. [ 3 ]
- 24 self-service tax refund machines were placed in 8 key business districts and at scenic spots and event venues. [ 3 ]
Confirmed by several sources
- Shanghai's National Day holiday online and offline spending was 76.24 billion yuan, up 9.9% year on year. [ 1 , 2 , 3 , 4 ]
- Offline spending was 40.04 billion yuan (up 15.1%) and online spending 36.2 billion yuan (up 4.7%). [ 3 , 4 ]
- 19 monitored business districts recorded 5.62 billion yuan in spending, up 14.5%, with average daily foot traffic of 3.964 million, up 1.9%. [ 3 , 4 ]
Still unclear
- Departure tax refund sales up 47% and instant refund sales up 1.1 times. Reported only by 36Kr, citing CCTV News; no absolute amounts were given.
- Last year's comparison figures. The documents give growth rates but not the prior-year amounts.
What local media are saying
Timeline, local time
- October 7: Yicai reports Shanghai's holiday spending of 76.24 billion yuan, up 9.9%. [ 1 ]
- October 8: Yicai reports the figure with a focus on inbound consumption. [ 2 ]
- October 8: 36Kr publishes the full breakdown, including tax refund figures. [ 3 ]
- October 8: CLS reports the commerce commission's figures. [ 4 ]